I suppose it's a good thing that Apple has come up with a product that people can throw their money at in order to feel superior. Apple gets more money and the people feeling inferior get a boost for a year or so. Actually, less than a year. Anyway, just don't expect me to care one bit
I do find it amusing that some people put on blinders and completely ignore everything else just because there's something shinier. The iPhone X is a sweet piece of hardware, I won't deny that, but it's full of compromises and questionable design decisions because apparently bezels somehow became the spawn of Satan. Depending on what's important to each individual person, this may not be a big deal or it may be a deal breaker. To me, the iPhone X is two steps forward and one step backward when compared to the regular sized iPhone 8. If you're in the market for a regular sized iPhone and don't mind waiting and paying extra for that, great - go for it! Compared to the 8+ though, it's more two steps forward and two steps backwards. That would be fine if the price and availability would be the same. Sacrifice some here to get some there. Problem is, that's not the case. You're paying a premium for the X and will most likely have a hard time getting it this year. That just sounds like a bad deal to me and because I don't get that "feeling superior' kick from owning the leatest greatest, there's not that either. Funny thing is, if Apple had slapped an OLED display in the 8+, I would have paid that premium.
Oh, and then there's the fact that just because there's an iPhone X... that doesn't detract anything whatsoever from the iPhone 8. It's still a sweet phone. It's still better than the 7. It's still waaay overkill for what most people need. There will be millions upon millions wishing they could just afford an 8 (for that feeling of superiority). Finally, for what it's worth, it's the best looking iteration of the design that the iPhone 6 introduced. To me, it finally looks like what it was supposed to look like when the 6 was revealed. Remeber those ghastly antenna lines they've been removing over the years? Yeah... pretty much gone. The gold version now looks classy rather than tacky. I have a feeling we will see something similar with the X design over the years.
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I think the Samsung S8+ you listed in your signature line looks 100 times better than the iPhone X.