I know, maybe you bought an iPhone in the past and it was close to $1000 so this isn't a big deal for you. Or maybe you can justify any price for an iPhone because it's the one gadget you use day in and day out. But I gotta be honest, it absolutely sucks that the X starts at $1000. I'm a veteran iPhone user like probably many of you. My history is 3G to 4 to 5 to 6 Plus to 7 to 6S Plus. And yes, I'm going to buy the X if I can get my hands on it during pre-orders. But man, this just sucks. Samsung S8 retails for $750 and it's just a shame the X doesn't start at the price or at least closer to it. I know, there are other iPhone's if I really must upgrade. But I don't want those. I want the X. The only way I can justify this X purchase is knowing that I will upgrade after 12 months. This way I can avoid paying $200 for AppleCare+ (side note....$200 now!??!?!), and in the end I'll end up paying $500 (ugh) to lease the X for 12 months. But still, this sucks. And I know, no one is forcing me to upgrade, but I want to. And I'm sure many of you feel the same way as me. The mere fact that the iPhone model I truly want now starts at $1000 bothers me greatly.