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I think the better question is, why buy this laptop over the retina MacBook Pro, when they're so close in price.

When a user values light weight and portability (and yes - even a preference for the design) and the additional spec of the MBP does not actually make any noticeable difference in performance for the things they use it for.
 
I really want one, I don't mind the lack of ports, I have to use an Ethernet dongle on my MacBook Air very occasionally . Plugging things in bar the mains adaptor is rare for me . Since my 2012 air still performs as well as the day I bought it I will just hold off for the next gen with a better processor . Feels like a lot of people don't understand the direction computers are going and might be happier if it had a serial and pararrel port as well as usb. This is a device for those happy to live in the future and not now .
 
Notice the PR apologists working over time to try and silence any logical, informative advice against buying this joke of a TC money grab laptop?

Basically, they're posting: "Don't say anything negative about it. If people are dumb enough to buy it, let them buy it. You're interfering with our fleecing of naive buyers."

Notice, per PR guidelines, the last sentence or statement in an apologist post is always some random praise or compliment of Apple? Seriously, it's so obvious.

No - they're not saying that.

They're saying stop making sweeping generalisations based on your particular set of preferences as though everyone's buying choice should be based on your particular set of preferences.
 
I really don't understand this MacBook or its positioning. Everyone wanted a MacBook Air with Retina screen and instead they give us something so freaking thin that you can't even have more than one plug for it. I loved that I could take my MacBook Air and easily hook it up to a monitor. This thing though is dongle city. What's the point in being that thin that you're going to need a dongle? I still want a MacBook Air with Retina screen but I guess that won't be happening.

Because the dongle remains on the Desk. Or you just use a single lead that you would have to anyway.

http://9to5mac.com/2015/03/11/belki...rnet-displayport-hdmi-and-micro-usb-adapters/
Or standard Dongle - which splits to HDMI, USB 3.1, and USB-C

I do agree however that They could have easily included another usb-c on the right handside too.
 
The retina MacBook is strange. It is a budget MacBook with the price of a premium MacBook.

In what way is it a budget device? Every part of it is premium. Even the CPU which just values size, power/heat management, and the ability to quickly burst to speed and return to low-power (which it does better than even the more powerful processors) over raw CPU power for extended computation. Guess which scenario better fits a good proportion of modern computing?
 
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I hope this is a real flop for apple, it might make them realise we are not all obsessed by thinness and some of us would like a computer with a decent amount of ports and specs and perhaps some decent speakers for a change?
I use my MacBook Pro as a work horse desktop to do video and music, with all of apples' recent lap tops I'd have to compromise or buy adapters in some way, so much for the 'pro' tag!

You do know they do still make the MBP?

Basically you are saying you would like more options that suit you, and no options that don't suit you.
 
Notice the PR apologists working over time to try and silence any logical, informative advice against buying this joke of a TC money grab laptop?

Basically, they're posting: "Don't say anything negative about it. If people are dumb enough to buy it, let them buy it. You're interfering with our fleecing of naive buyers."

Notice, per PR guidelines, the last sentence or statement in an apologist post is always some random praise or compliment of Apple? Seriously, it's so obvious.

You really have a major issue you know. You constantly whine about PR pushing things on the gullible and use buzz words like 'apologist'. But you utterly ignore the fact that this may be EXACTLY right for a vast number of people. Just because you can't see a place for it with you narrow mind to fit into your narrow skill set or need what ever that might be you Arbitrarily say it's rubbish and that no one should buy it. I have zero need for a pickup truck. Do I go around saying No one buy one, they are pointless. Get a Sports car.

I have one and it's great. And I have many, many Macs and PCs and nothing is as light or usable for a vast number of jobs. But it has one failing and that's that they could have put another USB-C on the Opposite side.
 
We get it ... you bought one and you really like it (or you have a strong case of confirmation bias). But besides you and a couple others on this thread who are posting a half dozen times or more, most here have very clearly stated why they feel the macbook is not a good choice.

If they were just saying it wasn't a good choice for them that would be fine.

Its all the tunnel vision stuff about why would *anyone* buy one, and complete inability to get that different people have different preferences and requirements that I'm finding a bit odd.
 
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I really don't understand this MacBook or its positioning. Everyone wanted a MacBook Air with Retina screen and instead they give us something so freaking thin that you can't even have more than one plug for it. I loved that I could take my MacBook Air and easily hook it up to a monitor. This thing though is dongle city. What's the point in being that thin that you're going to need a dongle? I still want a MacBook Air with Retina screen but I guess that won't be happening.
As a MacBook user since the PB140, I bought the new one. Size is perfect. It fits in my " man purse" and the keyboard is the best in years. The single port is frustrating, but the same pouch that holds the charger now has a dongle too..
 
I hope this is a real flop for apple, it might make them realise we are not all obsessed by thinness and some of us would like a computer with a decent amount of ports and specs and perhaps some decent speakers for a change?
I use my MacBook Pro as a work horse desktop to do video and music, with all of apples' recent lap tops I'd have to compromise or buy adapters in some way, so much for the 'pro' tag!

You know that this is NOT a pro model right? Hence the lack of PRO in the title. It's the comparable version to the White and black models from about 2008 Then the 13" alum ones that were. It's meant for people to use for office stuff and Uni students.

I however have one and do 3D animation on it and some HD video editing. It's not completely underpowered.
 
I really don't understand this MacBook or its positioning. Everyone wanted a MacBook Air with Retina screen and instead they give us something so freaking thin that you can't even have more than one plug for it. I loved that I could take my MacBook Air and easily hook it up to a monitor. This thing though is dongle city. What's the point in being that thin that you're going to need a dongle? I still want a MacBook Air with Retina screen but I guess that won't be happening.

I wanted a MacBook Air with a Retina display too. When the new MacBook came out, I didn't think it would be a worthwhile replacement for my current MBA. But there are some things about it that I like, and it's very much a first generation product. It'll be interesting to see what Apple does with the next version, and also what happens to the MBA line - I find it hard to believe that they'll keep the MBA screen as non-Retina to differentiate it from the MacBook, but we'll see.
 
So I have a slightly different opinion as far as this MacBook is concerned. At first my opinion was very much like mostly everybody here. But then something happened and a lightbulb went off in my head
.....

This. I was just as negative as everyone else until I played with one in the shops. They are actually a beautiful form factor and pleasant to use. Yes it is underpowered etc etc - and for that reason I personally would not buy one - but if I just was a light user and wanted a Mac that was pretty, small, functional machine to do internet, email and maybe the odd Word or Excel document on - this would definitely tick all those boxes. I wouldn't buy it myself, but I can see the appeal for some. Still I think they would sell alot more if they knocked 100-200 off the price. But then again maybe they don't want to sell too many. Maybe this is kind of an 'in the wild' beta test product to see what kind of problems various new tech throws up on mass production.
 
I bought one as a replacement for my iPad Air and as such I am very happy with it. It has more memory than the iPad, a much faster processor than the iPad, a far better keyboard than the iPad and a larger screen. And the screen doesn't get smeared while using it. And I can connect a mouse which actual functions decently. Haven't used my iPad once since I got my MB. For any real work I use my MBP or MP. But heaving a MBP on my lap now seems somehow very old-fashioned. For each his own I guess.
What I don't understand is why the Apple stores have such a limited amount of available machines. The independent shops here have ample stock.
 
As I eluded to before, it's because it doesn't really fill a niche in their ecosystem and that also means they've wasted time and resources that could have been used elsewhere. Many people wanted a MBA with Retina. They could have built that and satisfied both groups. Instead they built this new device no one really asked for. I rarely heard anyone saying the MBA was too big or heavy.

I don't mean to belittle anyone that has bought it and am not saying they made a bad choice. I'm simply saying Apple made a confusing choice.
Seems clear to me the rMBP is going to get closer to the Air in terms of weight and the rMB will come down in price over time. Once those two things happen the Air goes away. For all we know the new rMPBs with Skylake will be the retina Airs everyone wanted.
 
Let me spell it out for you ... many of us wanted a decently powered macbook air with a retina screen. Instead, now you have the choice of the air with enough power but no retina screen, or the macbook with a retina screen but that is underpowered and limited in other ways. So, Apple gave us a devils bargain with this laptop, when they could have done so much more.

So basically some people are throwing a temper tantrum because they didn't get something they wanted (but Apple never promised). Got it. Go buy a 13" rMBP. That gives you the retina screen and power you need.
 
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I'd love to get one, but the biggest issue I have with it is the display's hinge is too loose, it wobbles and isn't as stiff as my rMBP.

I does? *reaches over and tries to wobble his display* Nope. Hinge seems great to me. Have you thought about taking it back to the store (especially now that there's actually stock)?
 
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Why all the hating on the MacBook? It's the ideal notebook for me. Those of you who wanted a retina MacBook Air, that's what the 13" rMBP is for. Those saying it has too few ports are forgetting that Apple is always one to push the industry forward. In a few years every notebook will look like the MacBook and have just USB-C ports (and higher end notebooks possibly a Thunderbolt 3 port that is compatible with USB-C). Those saying it is underpowered probably haven't used it. It's as fast as a Sandy Bridge MacBook Air. AnandTech did an analysis of Skylake yesterday and found that in 4 generations, per-MHz CPU performance has improved only about 25% from Sandy Bridge to Skylake.
 
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Wireless charging is the only thing I can think of that would make the single port make sense, even if only barely. I'd still like a second port... Regardless, the innards will always be what they are: Bottom of the line. Why? Well, it's just too darn thin, and it has no ventilation. This means that the choice of components Apple can use in this is going to always be incredibly limited. It will always use bottom of the line components, with a display too high-res for it to handle.

I'm surprised it has taken the peripherals industry a long time to come up with a simple USB-C hub that turns the port into two or three USB-C with charging. That would address about 90% of the "it has too few ports" issues.

Core M has no problems driving the display. Apple has done some optimization in El Capitan, and in Windows 10 there is no scrolling lag at all.

Core M isn't "bottom of the barrel" either. It is actually a pricey CPU. It isn't easy to make a 5W processor that performs nearly as well as a 15W processor.
 
Why all the hating on the MacBook? It's the ideal notebook for me. Those of you who wanted a retina MacBook Air, that's what the 13" rMBP is for. Those saying it has too few ports are forgetting that Apple is always one to push the industry forward. In a few years every notebook will look like the MacBook and have just USB-C ports (and higher end notebooks possibly a Thunderbolt 3 port that is compatible with USB-C). Those saying it is underpowered probably haven't used it. It's as fast as a Sandy Bridge MacBook Air. AnandTech did an analysis of Skylake yesterday and found that in 4 generations, per-MHz CPU performance has improved only about 25% from Sandy Bridge to Skylake.

You and I might think all of that, but we're in the minority because apparently the majority of users need all the extra power to edit all their 4K video whilst playing Call of Duty at 60fps.
 
$1299 MacBook: 1.1 GHz Core M, 8GB of RAM, Intel HD 5300

$1299 MacBook Pro: 2.7 GHz Core i5, 8GB of RAM, Intel Iris 6100

10x the processing power, 8x more ports, larger screen, killer battery life. I know which one I'd pick.

It's not 10x the processing power. Stop comparing base speeds. The 1.1 GHz boosts to 2.6 GHz when needed, and that rMBP pokes along at 800MHz most of the time when you are browsing in Safari, reading Mail, or playing iTunes.

The rMP weighs 1.5 lbs less and fits in the tablet slot of my notebook case. It's the first Mac small enough that I take it with me to work more often than not alongside my work PC (an HP with MacBook Air specs but which weighs as much as a 13 rMBP).
 
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And it only took 5 months. Seriously, what happened here!? I hope this isn't how ALL Mac releases will be.
 
Instead of Personal Pickup Service, how about a Personal Delivery Service. I think there are people who would pay for personal delivery, including setup assistance. A little off topic, but still....
 
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