Easy there. I'm not trying to manipulate the truth, nor am I lying (as you seem to be implying). I'm just saying, yeah, the Macbook Air is a great computer, but let's not pretend all these improvements are unique to it, or that Apple is solely responsible. Much (perhaps MOST even) of the battery life improvements came from improvements on Intel's end with Haswell. Thus, those benefits will accrue to other PC makers, and not Apple alone.
Finally, while the Macbook Air is indeed a dominant force in the ultrabook market, don't fool yourself that it is the only quality product out there. I suggest a trip over to anandtech.com to do some research.