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Nice, ordered the 128GB version for our home, our present 4K ATV will relocate to our 2nd house on a Greek island where the slow poor interface Mi Box S will go on permanent retirement.

 
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I just preordered the Fire TV Cube 2022 (3rd gen) to upgrade my older Cube. It was a nice upgrade. This new ATV 4K 2022 just seems like a lot of nothing, especially since tvOS 16 has messed up so many apps that used to stream correctly. Plus it seems rather chicken-sh*t to keep the ethernet port and threads out of the lesser model. $150 is just too darn much for another lackluster upgrade which likely still won't handle Youtube HDR correctly and will likely come with a ship load of Apple gotchas like all the models have. Meh....
 
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Sounds like they got tired of people only buying the smaller version. I've heard sales people having a hard time trying to upsell people to the larger version. The only reason I bought one was because the smaller one wasn't in stock at the time. It kind of makes the new smaller one rather useless. More like a FireStick, without the stick?
 
We know the NIC was probably $0.15

Just a shameless cash grab... Apple knows anyone with a proper home theater wants this thing on ethernet, so they gate it behind the 128GB upgrade, which almost nobody even needs.

At their quantities, probably more like $0.005.

Didn't they release a product years ago with a chip that supplied ethernet, and didn't put on a port?
 
I don’t see why anybody would buy this over a $40 Roku.

You're not the real product? I take a very dim view of 'cheap technology'. Cheap cartridges, cheap tvs, cheap players, etc. They are getting you somehow. Either the cartridges are half filled, the TV reports what you watch and what it hears, the player reports what you consume and where, etc...
 
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We are replacing our last 1080p TVs, so we bought an ATV 32GB last week for $104.49 (still unopened, LOL) and another in July for $109.

Yes, Apple was selling old stock for the impeding release of this new model. I'm honestly shocked they did that, like they always do before a new model hits... Its like wondering why Apple Watches go on sale in July/August at deep discounts.
 
This won't cause any issues in the near future that could have been entirely prevented by including it on both models.
 
Messy upgrade. Apple used to have a "One choice for all" approach, but now you have to sift through a million configurations to find the one you want.

I normally defend Apple's choices, but this one is stupid. No Thread support? Why? Is there a licensing fee that they need to pay?
 
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If you can't get a decent wifi signal, I suppose so. But if you can, wifi will very much work for streaming.
...until you microwave some popcorn.

WiFi is brilliant in situations where you can't run a cable or want portability - but cable is more reliable, more secure, avoids faffing around with WiFi passwords and, in a large-screen TV/Home Cinema installation where you're running cables for speakers, antenna, power etc. anyway it's well worth running an ethernet cable if you can.

There are $40 hobbyist boards with Ethernet connectors - leaving one off a is penny-pinching. If Apple were making a cheaper, plug-in "Apple TV Stick" (like the Fire TV stick) then, maybe.
 
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The article says the new Apple TV comes with hdr 10+ support. Was this not something that is supported on the previous gen 4k? Or is this just confusingly written ?
 
...until you microwave some popcorn.

WiFi is brilliant in situations where you can't run a cable or want portability - but cable is more reliable, more secure, avoids faffing around with WiFi passwords and, in a large-screen TV/Home Cinema installation where you're running cables for speakers, antenna, power etc. anyway it's well worth running an ethernet cable if you can.

There are $40 hobbyist boards with Ethernet connectors - leaving one off a is penny-pinching. If Apple were making a cheaper, plug-in "Apple TV Stick" (like the Fire TV stick) then, maybe.

Wifi on newer devices, and newer access points/routers seem to be more robust and use the higher speed bandwidth. But I'm sure there will be people that still experience that. And I'm sure there are wifi networks out there swamped with streaming already, and adding an ATV that requires it will be fun...
 
HDMI 2.1 quick media switching is still not supported. Apple can cram this “update” back where it came from.
How do you know adaptive sync is not supported?
That could also be added with a future update. At least I hope so. (However, only if the SoC supports it.)
 
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Messy upgrade. Apple used to have a "One choice for all" approach, but now you have to sift through a million configurations to find the one you want.

I normally defend Apple's choices, but this one is stupid. No Thread support? Why? Is there a licensing fee that they need to pay?
That's Tim's style; he wants to squeeze every nickel out of you. I'm surprised he's not going to try to sell an Apple TV
ethernet dongle at this point.
 
Had they added tracking on the Siri remote, like the new Airpods Pro - may have been a reason to upgrade..
And nice if that could be sold as a peripheral that would work with the last model. If only theyd have actually made one…
 
Just ordered two 128gb for the Thread support.

I would've got the 64gb had it had Thread, haven't used an ethernet port in years.

$20 extra is like, what, $0.05 with inflation haha!!
 
Welcome to Macrumors. Where every consumer is a "Pro" and needs Ethernet.

You don't think Apple knows EXACTLY how many people use an Ethernet port? Probably 5% or less at best.

I bought two of the 128GB models. I don't even use Ethernet, and the space is a non-issue, but for $20 more, who cares?
You're likely right about the low usage of Ethernet. I use Starlink as my primary internet (rural living comes with a price) and have the original round dish variant. They removed ETHERNET from their router on the square dish variants and have an optional Ethernet Adapter. While some would gnash that this is a weird $24 USD cash grab, it is far more likely that the original router's phone home data clued them in that the users just aren't using Ethernet.

Why are people commenting about how lighter the lower model is? It's not like a laptop or iPad that needs to be carried around...at all.
Hell, my existing 4K is so light that my HDMI and Ethernet cables already threaten to pull it down or at the very least can't it backward.
 
Glad there's a lower starting price-point now. Most people do not need ethernet on these - you'd have to have multiple Apple TV 4Ks in your home simultaneously running local uncompressed 4K streams (say a Plex server) before wifi starts to become an issue for you - unless your wifi was deficient to begin with. You'd probably bottleneck your local media storage before you bottleneck your wifi.
 
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I hope it does not let you load it full with games without any indication and then gets laggy like the old 4k model.

Apart from that: Only 20€ more for double the space + one port more? That's very un-applely, this must have slipped through Tims beancounter fingers (in truth, it's probably the cheaper competition)
 
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Glad there's a lower starting price-point now. Most people do not need ethernet on these - you'd have to have multiple Apple TV 4Ks in your home simultaneously running local uncompressed 4K streams (say a Plex server) before wifi starts to become an issue for you - unless your wifi was deficient to begin with. You'd probably bottleneck your local media storage before you bottleneck your wifi.
I have a 4 year old Mesh router and stream 4k stuff to my WiFi ATV all day with no issues. I have zero reason to connect to Ethernet for any reason. It's useless.
 
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