They better sell as many as possible while they can because come the end of this year anything ‘just’ M2 powered will seem like yesterdays news.
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15-Inch MacBook Air Stockpiled by Suppliers Ahead of Rumored WWDC Launch
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Many here have been stating that from the get go of this Mark Gurman rumor. It does Apple no favors to have too many laptop variations to buy all priced close together.
Not everyone buys a laptop because of a specific chip, they buy it because it runs the software they use at a good price point nothing more.
What the heck is "pull-in momentum" and how can you measure any kind of momentum before you sell the first unit???
Think of it as how a rumored product is "hyped" to its benefits. BTW yes this whole rumor originated by Mark see this post.
Isn’t 24GB more than enough? Maybe a Pro would be better if you need more ram
M3 will most likely come by Spring 2024. M3 Pro by WWDC 2024 maybe.
Anytime before that is delusional.
When asked that question previously a lot would tolerate 24 GB RAM, but they prefer 32 GB as an option to 8 or 16 GB Ram configurations. Awhile back with the M1 laptops were shipping a lot were into video editing and 16GB lasted about 30 mins into a fairly complex YouTube edit then it got really slow. So yeah 24 GB would work better, but still those same people really wanted 32 GB Ram option.
The extra 4GB wont cost much to build in.
But what about all the lost sales from people who are doing light productivity work but whose fears are stoked that 8gb wont cut it?
Why does MR refuse to say, in any article, that Mac sales plummeted 40%?
"Disappointing?"
C'mon, it's a DISASTER, not "disappointing."
"Disappointing?"
C'mon, it's a DISASTER, not "disappointing."
If they get the pricing right, I may well drop my intention to buy a 16” MBP and buy both me and the missus a 15” Air.
I’m no longer a power user and figure M2 performance will still be a step up from my 2016 i7 MBP so can buy two for little more than a mid spec MBP.
Fingers crossed they don’t do silly pricing (yeah, I know…it’s Apple!)
I’m no longer a power user and figure M2 performance will still be a step up from my 2016 i7 MBP so can buy two for little more than a mid spec MBP.
Fingers crossed they don’t do silly pricing (yeah, I know…it’s Apple!)
Yeah I get you! But the bottleneck would likely be the passive cooling and the chip compared to the ram. That’s why I thought maybe at that price a Pro may be better for use cases that would require it. Though I do personally have an air because I value the lightness and no fan 😂
This should have been announced at a March event.
Trying to generate "pull-in momentum" by "pushing-out" announcement?
Always a great plan for generating revenue. Don't sell new products... 😲
You still had China manufacturing problems that they had to catch up on since the Jan 17th product introductions (M2 Pro/Max 14"/16" MBP, M2/Pro Mac mini's). I guess there was a lot more impact to part flow and line output than known. The Covid zero policy ended mid December 2022. So todays financial statement from Apple should be looked at as an exceptional difficult transition to smooth over and get back on track to what was a better product flow.
Hopefully this is what we will see in June 2023...
24GB is an artificial limit. Any processor that can address 24GB, can address 32GB. Same number of address lines.
You should have done it with the base M2 chip (8 core GPU) for the 13" Air to get a more accurate pricing structure. So it should be:
13.6" M2 Macbook Air (16/512): $1599
14.2" M2 Macbook Pro (16/512): $1999
Which would put the 15" with same specs most likely at $1799
I fully expect the 15" will start with the same base M2 specs (8/256 and 8-core GPU) and will probably start at $1399
That's my guess
There's a reason the 120hz display is called PROres and not AIRres.
I'm sure that there are some lost sales due to the low spec of base models. But also, there are people who have the same fear & bought a higher-spec model instead.
Apple must have done some analysis and decided the revenue is better this way.
I like your thinking but not going to happen. The M2 can't address two external monitors - that's reserved for the Pro/Max lines. The proliferation of SKU's is getting out of hand at Apple. I realize people are clamoring for a 15" laptop, but the M2 doesn't give you much of a performance delta over the M1 Pro, and last week I picked up a brand new M1 Pro 14 (8c/14c/16gb) with a 1tb SSD from Adorama for $1599. Better processor, more ports (3-TB4, HDMI, SDXC), mLED screen, and I will bet it it $200 LESS than the MBA 15. As others have posted here, people are getting wise to the generational leap of the M1 over Intel, and incremental changes to M2 and even M2 Pro aren't near as impressive. The whole M1 line will have a good long run.
That might have been an argument presented, but it never really made much sense. Intel upgrades in the cycle they do because it's not really possible for them to produce new CPUs, test them, and get them out into the retail channel any faster than that.
Apple doesn't have the manpower Intel does to focus solely on CPU development, so I'd never really see them producing iterations of the M series processor much faster than Intel!
AMD is in the same boat. Their latest Ryzen CPUs aren't selling as well as expected because they require a new motherboard architecture to go with them, and those motherboards are turning out to be really expensive. (A quick look at what Micro Center had on sale with CPU + Motherboard bundles for building one's own PC with them shows you're going to drop at least $350 or so for the motherboard itself, and over $500 for the ones people really like that have a few USB 4 ports on them and built-in wifi.)