I get it. I try to limit my subscriptions as well. Who doesn't? It all comes down to a matter of priority. For me the monthly expense makes sense for what I'm getting. For others the license approach may make more sense. But especially if you are using multiple mobile platforms as well as the desktop platforms, or intend to share with your family, I think you may find the subscription is actually more cost effective in many cases.
The choice to bundle Mac and Windows together was based on feedback and customer support requests from customers who were confused about what exactly it was that they needed to buy. It was seriously one of our top 3 customer support inflows for many many moons. To many the previous model probably seemed very straight forward, but to many more it did not. So now instead of a totally a la carte offering for the standalone apps we have a single license that covers both desktop platforms. The basic functionality on mobile is free.
--
Ben Woodruff
Positive Experience Architect
AgileBits
I'll be honest, this comes off as disingenuine and a way to artificially raise the price on the standalone offering to help steer people to the subscription. Arguing that too many people found it far too complicated and confusing that you would have a Mac version and a PC version of your software is silly. The majority of software which is available for Windows & Mac is sold separately.