If you really look at it, what players really mean it with the badge kissing? With very, very few exceptions they are all complete mercenaries these days. Just about any player would leave his club for the right price. Giggs, Scholes and Neville are rare examples of truly loyal top players (though they are all old farts now). Who else out there can kiss their badge without irony?
Whilst I see your point, thats hardly a fair thing to say about a 23-year old. He could be at Manchester United until he is the same age as Giggs, you just don't know. It's when people join the club and do it 10 minutes later. Robinho for example (didn't kiss it) but he pointed and gave it [his Manchester City badge] a loving stare 23 minutes after getting £92,000 a week from them. THAT, is the problem.