The Liverpool shirt looks odd because – and I hate myself for saying this – it doesn't have the Carlsberg logo on. That sponsor has been emblazoned across the front of the shirt for so long that having another company on there looks peculiar. To be honest I can't say I'm really that taken with it, but then it may just be one of those kits that look better on the pitch than it does in the photographer's studio. We'll see, and hopefully Adidas can come up with some better designs for their other English teams... ;p
Mind, one related thing that caught my football shirt/typography geek eye on the Liverpool website...
Why not pre-order your shirt with the New Liverpool FC Name & Number style that will be worn in European Competition, the FA Cup and friendly matches?
Now, Liverpool wear Adidas numbering in Europe (where of course clubs can basically use any typeface they want on their shirts) but for the FA Cup they – like all other teams – wear the typeface of their league. I'm not sure if there is an actual rule that states that teams must wear their league's regulation lettering (and a quick look through the FA's rules doesn't mention this) but it's accepted practice – I wonder if this means next season we're going to see a free-for-all with certain teams wearing manufacturer's lettering in the Cup?