Word is that
Liverpool have clinched the most lucrative kit deal in English football history, ditching Adidas for Boston-based Warrior Sports – the company are apparently prepared to pay £25 million a year to supply the Anfield club with their polyester rags.
Liverpool have wrapped up a £25m-a-year kit deal with Boston-based company Warrior Sports — a record for English football and twice what adidas currently pay.
Warrior, a subsidiary of New Balance, will take over from adidas ahead of the 2012-13 season and it is expected to be a long-term relationship which puts Nike’s deal with Manchester United - worth £23.5m - into the shade.
The news comes as a huge blow to their current kit manufacturers as Liverpool's shirt is the fourth-highest selling replica in the world.
Around 900,000 shirts are sold annually, a number only beaten by North West rivals United, plus Spanish giants Real Madrid and Barcelona.
Liverpool owner John W Henry had said that the club would only spend money that it generates and with Champions League football at least another season away, the promise of funds will boost the club's muscle in the transfer market.
New Balance, a brand best-known for its running shoes, has been increasing its footprint in other sports for some time now and recently announced a deal with the Boston Red Sox to manufacture their kits.
United's deal with Nike runs until 2015 and the club will be expecting to to negotiate a deal that places them in a higher price bracket to Liverpool.
Can't say that I'm familiar with Warrior – obviously Adidas are going to have to look for another club to give the star treatment to alongside the likes of Real Madrid and Bayern Munich, and clearly Hull City are the most sensible choice.