This was mentioned before back when Liverpool's new shirt was released but something that caught my type/shirt geek eyes was the unusual shirt numbering Liverpool were sporting today.
Normally in the FA Cup teams wear their League's typography so Premier League clubs wear the Premier League's style of lettering, Championship clubs wear the Football League style and so on. But Liverpool ran out today wearing an Adidas font, the same that they wear in Europe and as far as I can see, they were unique in doing so as all the other clubs looked to be wearing their League's numbers.
The cynic in me thinks that the big clubs get a fair bit of money selling multiple lettering styles for domestic and European versions of their shirts and with Liverpool's fortunes worsening year-on-year European qualification now isn't the given that it once was. By establishing the precedent of wearing alternative numbers in the FA Cup, Liverpool might be looking to keep this lucrative revenue stream open should they fail to qualify for Europe in upcoming seasons.
Normally in the FA Cup teams wear their League's typography so Premier League clubs wear the Premier League's style of lettering, Championship clubs wear the Football League style and so on. But Liverpool ran out today wearing an Adidas font, the same that they wear in Europe and as far as I can see, they were unique in doing so as all the other clubs looked to be wearing their League's numbers.
The cynic in me thinks that the big clubs get a fair bit of money selling multiple lettering styles for domestic and European versions of their shirts and with Liverpool's fortunes worsening year-on-year European qualification now isn't the given that it once was. By establishing the precedent of wearing alternative numbers in the FA Cup, Liverpool might be looking to keep this lucrative revenue stream open should they fail to qualify for Europe in upcoming seasons.