I rang Apple today just to find out if my maxed-all-but-RAM iMac (ordered 2nd June, due 22 July) would qualify for Lion (installed or qualifying for Up To Date), and also mentioned that a quote of 4-6 weeks availability suddenly turning into over 7 weeks was a bit weird. Just had an email back telling me that it's now due for delivery next week...!
I'll believe it when I see it, or at least see the Apple online order status update. No confirmation on Lion though...
For $30 its not worth worrying about