You do realize that Clear Channel (not the Patriots, any boston fans, or the boston sports media) is the company that put up that billboard?
Clear Channel also put one up near Baltimore.
http://www.csnne.com/football-new-e...-spills-over-to-bi?blockID=824057&feedID=3352
They are just trying to get free publicity.. and it works. It is pretty funny though.
Ahh the old "belichick is an arrogant *******" myth pops up again.
By all local accounts (not from the national sportswriters), Belichick is a tough coach, but he's actually a funny and nice guy.
He doesn't like the media because all they do is cause distractions, so he teaches all his players to do as he does and tell them as little as possible. They don't like it because they could literally write the answers to his press conference before it even happens.
They don't like it because it's boring and it gives them little to gossip about, so they paint him as "arrogant". In reality, he's just being a smart coach. The less distractions from the outside, the better, and the results over his career here in New England speak for themselves.