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2012 Olympics Logo unveiled
- Thread starter AdeFowler
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What I always love about agency prattle, are the ridiculous verbal lengths they go to justify their design decisions...
'Capturing the energy, vison etc. this represents the striving for blah blah blah...'
I've seen enough of this rubbish to justify huge fees before... so much pretentious spin put on the simplest of jobs. Some clients love it.
Probably
though it is unreasonable to expect a branding project to remain fresh for such a substantial amount of time though.
What I always love about agency prattle, are the ridiculous verbal lengths they go to justify their design decisions...
'Capturing the energy, vison etc. this represents the striving for blah blah blah...'
I've seen enough of this rubbish to justify huge fees before... so much pretentious spin put on the simplest of jobs. Some clients love it.
That is exactly what I hate about the design industry. Its full of people that spout this crap to justify huge fees on crap work.
I'm no angel myself I've had to think quick in the past when a client has questioned me on some concepts. I can ******** as good as the rest but I dont like doing it and avoid having to do so by creating good work. If its good work and the message is obvious then you should never be asked 'what does it mean?'.
Horrible. I've yet to find anyone who likes it. The BBC message board makes interesting reading. http://www.bbc.co.uk/dna/606/F7469164?thread=4225519&skip=380&show=20
Lisa doing what to Bart?! I can't say that I can see that myself, but its a cracking idea for the official mascot.
BBC Message Boards said:
LOL
Edit: Funny how Blue Velvet and I were both drawn to the same quote.
Oh good lord - I can totally see that, and from now on that is ALL I will see whenever this logo appears.
I think it looks like a guy squatting down and delivering a rather painful No. 2. The pain is why he has that upset and angry expression!
What insulting, pretentious cr*p. It's terrible. The worse thing is that some talentless tosser at some design company was probably paid millions to spend five minutes coming up with it. Apparently it's a 'multimedia brand' - i.e. self-serving bollox. Wht does it have to be a 'brand'? It's about sport. It's not some product to be sold to people. It's simply embarrassing. It reflects nothing about London or the games. It's just poxy.
To me it looks like someone having their bum pinched.
To me it looks like someone having their bum pinched.
This is one design that is never going to grow on me…
It makes Adobe's CS3 icons look like wrks of art.
Surely they will have to change it!
How can anyone — designer or commitee — think they have got it right?
That logo is just plain nasty…
It makes Adobe's CS3 icons look like wrks of art.
Surely they will have to change it!
How can anyone — designer or commitee — think they have got it right?
That logo is just plain nasty…
On second thoughts, maybe it's supposed to be ironic. That appears to be the buzzword amongst the Nathan Barleys at the moment.
The first thing i thought was 'Smash Hits' circa 1986.
I cant help but notice the 0 and the 2 engageing in oral sex.
I cant help but notice the 0 and the 2 engageing in oral sex.
From the BBC article:
"...and will evolve in the run-up to the Games."
Into something better I hope they are implying.
"...and will evolve in the run-up to the Games."
Into something better I hope they are implying.
Aside from the logo being utter ***** I just don't understand the choice of colours.
What does the bright pink have to do with the Olympics or London? Have they re-coloured the Olympic rings or something? I thought the point behind the colours of the rings were something to do with country flags or whatever... and then someone goes ahead and designs some naff logo in pink and orange?!!
BBC News Article said:
What does the bright pink have to do with the Olympics or London? Have they re-coloured the Olympic rings or something?
I thought the point behind the colours of the rings were something to do with country flags or whatever... and then someone goes ahead and designs some naff logo in pink and orange?!!
yuck. if this is the logo, everyone will burn their medals and t-shirts from the games about 5 seconds after it's over.
redo this ugly logo. i've seen better at a kindergarden table.
redo this ugly logo. i've seen better at a kindergarden table.
As I understand it, the Olympic rings represent the inhabited continents of the world the colours are purely decorative and arent supposed to symbolise any continent or country in particular.What does the bright pink have to do with the Olympics or London? Have they re-coloured the Olympic rings or something?
But where theyve got pink from is anyones guess.
to be fair... I'd rather have a good logo and a dead thread.
How embarrassing.
With the astronomical budget they've put on the London Olympics it's irritating that they'd dare use that ugly POS. Bastids!