Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I actually agree with the notion of Apple potentially moving to a tick-tock-tock upgrade cycle. With U.S. carrier two-year subsidies now going away for the most part, and limited YOY innovation, consumers aren't exactly lining up each and every year or two to pay $700+ for a brand new iPhone with only incremental spec-bump updates. At least for me, every three years allows a consumer to save up and splurge on the newest device, or a cost-reduced option that might be a year or two old.
 
What if this new haptic / tactile vibration allows a consumer to physically "feel" each key on the screen before it is pressed?

If this was ever possible, it would be a pretty amazing advancement as far as mobile devices are concerned.
 
  • Like
Reactions: aylk
What if this new haptic / tactile vibration allows a consumer to physically "feel" each key on the screen before it is pressed?

That would be a pretty amazing advancement if even possible.

That could probably be achieved right now with the current iPhones in a future software update, iOS 10 perhaps, the ability to enable vibration feedback while typing?
 
Are they trying to get NO ONE to buy the 7? If so, great work!
These are just rumors. Apple hasn't said anything about the devices and would like them both to be surprises. Surely Tim will try to convince everyone to buy the iPhone 7 and tell us how innovative and wonderful it is. They won't want us to know that unless we all have lots of extra money to throw around, most people should wait and buy the 2017 iPhone. I'm sure they'll do a pretty good job of convincing everyone too. Every presentation has people applauding and getting super excited over every little thing. "This year we decided to do something extra great for you all and DOUBLE the storage of our base model to 32gb." *CHEERING*... When really no one should be cheering. 32gb is to be expected. On the contrary if they tried to release another 16gb model people should boo.
 
Are we already speculating what will the iPhone 7S or 8 be like, when the 7 isn't even announced?
 
That could probably be achieved right now with the current iPhones in a future software update, iOS 10 perhaps, the ability to enable vibration feedback while typing?
Before typing. Just grazing your fingertip over each key on the screen and receiving a tactile response. A physical experience a la BlackBerry. I'd buy that in a heartbeat.
 
Lol, this years iPhone will be such a major flop. Even the hardcore sheeps will have a hard time justyfying the purchase...
Eh, I upgrade every two years and have been waiting for the iPhone 7. Obviously I'll be a little disappointed if all these rumors are true since I was somewhat expecting a complete redesign this year, but I've promised myself a new iPhone in September 2016 and I've been looking forward to it all year. I'm still going to buy the iPhone 7 and then I'll probably buy the 2017 iPhone as well. The only difference is I will buy a cheaper iPhone 7 (32gb 4.7") since I know I'll only have it for one year.
[doublepost=1464714113][/doublepost]
fact is, none of this matters to people if its look is the same
I thought rumors of the new Taptic Engine are for the 2017 model, no?
 
I actually agree with the notion of Apple potentially moving to a tick-tock-tock upgrade cycle. With U.S. carrier two-year subsidies now going away for the most part, and limited YOY innovation, consumers aren't exactly lining up each and every year or two to pay $700+ for a brand new iPhone with only incremental spec-bump updates. At least for me, every three years allows a consumer to save up and splurge on the newest device, or a cost-reduced option that might be a year or two old.

Agreed...but this would need to be paired with Apple eliminating the reporting of unit numbers (like every other manufacturer has been doing) and roll up everything into categories (Mobile, desktop, entertainment, etc)

This fascination with higher iPhone sales every year its not sustainable.
 
Eh, I upgrade every two years and have been waiting for the iPhone 7. Obviously I'll be a little disappointed if all these rumors are true since I was somewhat expecting a complete redesign this year, but I've promised myself a new iPhone in September 2016 and I've been looking forward to it all year. I'm still going to buy the iPhone 7 and then I'll probably buy the 2017 iPhone as well. The only difference is I will buy a cheaper iPhone 7 (32gb 4.7") since I know I'll only have it for one year.
Someone in the upgrade cycle looking forward to a newly designed iPhone 7 will be burned by Apple's new tick-tock-tock cycle. Tough for those still holding onto dying iPhone 4S, 5 or 5S and waiting a whole other year for the redesigned model. Will be interesting to see if Apple loses short-term marketshare as a result.
 
  • Like
Reactions: Howyalikdemapls
apple needs to get their sheet together. this year's model hasn't even come out yet, and by these rumors it's already obsolete.
 
When revealed we always find the latest iphone had way less than rumored. The fact that everyone is saying that the 7 this year will have nothing (not even a headphone jack) and that the 8 will have everything makes me hope that Apple has really confused everyone. I am hoping for a surprise this year - something we have not seen in awhile.
 
Agreed...but this would need to be paired with Apple eliminating the reporting of unit numbers (like every other manufacturer has been doing) and roll up everything into categories (Mobile, desktop, entertainment, etc)

This fascination with higher iPhone sales every year its not sustainable.
Bingo. Apple will need to enter or create a new product category to sustain its monumental growth attributed to iPhone since 2007.
 
  • Like
Reactions: Cape Dave
I actually agree with the notion of Apple potentially moving to a tick-tock-tock upgrade cycle. With U.S. carrier two-year subsidies now going away for the most part, and limited YOY innovation, consumers aren't exactly lining up each and every year or two to pay $700+ for a brand new iPhone with only incremental spec-bump updates. At least for me, every three years allows a consumer to save up and splurge on the newest device, or a cost-reduced option that might be a year or two old.

We should not conflate two different thing - the cadence of phone advancements and the cadence of individual customers buying a new phone. Even if every one of us will be buying a new phone only once in three (or more) years it does not mean we will all be buying the phone on the same year. People are buying new phones every day. The company that releases new model every year (no matter how superficial the novelty is) will attract more customers.
 
You can vibrate any fancy way you want, doesn't improve the fact that if you don't look at your phone your fingers don't know what key or UI element your fingers are over which has been a big issue with touch screen usability. Vibrating in some fancy way doesn't provide "depth" to a flat surface so it really doesn't improve typing or interaction on the screen.

Apple seems to be trying to make their haptic feedback "engine" somehow improved and different from what everybody else is doing but it's just another vapid claim to innovation of something that has been around for a while by all their competition and Apple is trying to inflate the value of their next phone with something that really doesn't translate into something that improves usability overall.

To be honest the first thing I do with any phone is turn off haptic feedback or touch click noises because at the end of the day it's actually pretty ****ing annoying to have the phone or tablet buzz or blip under your fingers while you are typing or interacting with it, Apple just hasn't caught up to the reality that haptic feedback was a fad technology from 2000's decade that is over now because Apple is late to everything.

Actually I believe it goes back further into the 1990s since the PlayStation introduced haptic feedback in their controllers. What Apple used is based on old technology.
 
Will Apple be licensing this tech from Immersion, or will Apple just use it and hope they don't get caught? :p

I was going to wonder out loud how long it would take for Immersion to add the iPhone 7/8/whatever to the existing lawsuit in this case, but you question is better.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.