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They need to do something to ensure the crispness of the Taptic Engine doesn't degrade so quickly. My Apple Watch suffers from this, and over the past 8 months I've noticed by 6S doing the same. It is a much less noticeable pop.

As for the design cycle, I think three years makes sense, especially as the iPhone is abstracted down to just glass and metal with few buttons or ports. The iPhone this autumn might be called the iPhone 6 SE. Or they might just get rid of the 6 altogether much like they did with the 5 on the iPhone SE. But then I'm not sure how they would distinguish it from the iPhone SE unless they just call it the iPhone and iPhone Plus. The iPhone SE should have been called the iPhone Mini or something. Apple's naming is anything but consistent. For a company that obsesses over every tiny detail—even buying a mountain to make sure the floors in each Apple Store look the same—they sure don't seem to spend much time thinking through what they call their devices.

I wish they would just do this:

iPhone Plus 32/128/256GB starting at $299
iPhone 32/128/256GB starting at $199
iPhone Mini 32/128GB starting at $99

Then have iPad Plus, iPad, and iPad Mini since the iPad really can't be considered "Pro" at this point. Then consolidate the MacBook Air, MacBook and MacBook Pro 13" (because honestly, there isn't a huge performance difference between them except for the kinda slow MacBook) and just call them all the MacBook with a unified look and good performance, and then have the MacBook Pro at the 15" size with it's discrete graphics card and give it a higher-end RAM option. Then have the iMac and larger iMac Pro with discrete graphics and higher-end RAM option. Give the Mac Mini some respect, even if it costs more (like $899 or $999 with at least a quad-core chip and middling discrete graphics), call it the Mac and then have the Mac Pro at the top. Let the Mac at least have an upgradable SSD and RAM. Then just have one iPod Touch model, rename it the iPod, and then have the Mini version of it that is just for music and could maybe even stream Apple Music with built-in WiFi. Get rid of the Apple Watch Edition, and add a version of the Apple Watch with a larger display (46-48mm). Keep a budget version of the Apple TV that runs TVOS, priced at $99. Perhaps it could be the current gen when it gets replaced. Then have a high-end gaming version that can playback 4K video, called the Apple TV Plus. So, to recap:

iPhone Plus
iPhone
iPhone Mini
iPad Plus
iPad
iPad Mini
iPod
iPod Mini

Apple TV Plus
Apple TV

Apple Watch Sport in 38mm, 42mm and 46 or 48mm sizes
Apple Watch in 38mm, 42mm and 46 or 48mm sizes

MacBook Pro
MacBook
iMac Pro
iMac
Mac Pro
Mac

I feel like you only need two versions of each iPod and each Mac. Keep the Plus naming for the iOS based line, and keep the Pro naming for the Mac OS based line. One of the many things that was bringing down Apple before Steve Jobs returned was they lost focus and had too many product lines. They need to reduce back to a manageable level. And if they really want to do a "Pro" iPhone, just have it as a build-to-order option where you get an improved camera, more RAM and Apple Pencil Support for like $100-$150 more. But that's still kinda tricky.
 
Lol, this years iPhone will be such a major flop. Even the hardcore sheeps will have a hard time justyfying the purchase...

Yeah, it'll probably be a flop by Apple standards, but it's still going to sell tens of millions of units, be the best selling phone of 2016, and make a ton of profit.

Apple knows what they're doing. It's probably a large part of why they released the SE this year, to boost their 2016 sales numbers because they know that the 7 is probably going to be their weakest flagship launch in years, but they'll make up for it with 2017's model.
 
Yeah, I know right, especially the iPhone 7 Plus.

A dual-camera system, 3GB of RAM, improved battery, increased performance, new Taptic Engine, bundled Lightning EarPods, A10 chip, possible waterproofing, possible Smart Connector, dual speakers, faster LTE and the True Tone display from the iPad Pro 9.7-inch.

I think you're the joke...

Yeah, but a lot of people here are superficial and want their friends to see that they have the new iPhone. They don't want to hear the following words - that looks like my iPhone 6/6s. They're also afraid that they may have to upgrade again next year (Apple's upgrade program conveniently to the rescue).
 
This is... just what the iPhone needed the most, really...

I mean screw battery life, headphone plugs or water proofing or any of that useless nonsense... because: Complex Vibrations...yeah... just what we needed... And meanwhile in Cupertino, the APPL hardware R&D team must be literally laughing their butts off, when Tim Cook enters the stage and sells these things as a technological advancement, benefitting the customer... o_O
 
LOL! No, my point was that with all this fuss about the NEXT iPhone, no one will want to buy the 7, they will wait for the 8 because it is just SO MUCH better :)

When I'm considering a new computer purchase, which includes iPhones, I never let rumors of what may be coming later affect my decision. Something new, and better, is always on the horizon.
 
same here - to me its irrelevant - we will replace our(4) 6s phones with new ones under the AT&T next - it cost nothing to do so.

Doesn't it cost you the actual price of the phone? I mean sure, if you look at it as just 'payments' they remain the same. But if your phone is paid off, that's an extra $30-$45 a month.

NEXT had the opposite impact for me. My phone is paid off this month. My bill drops by $37.50. I'm not committing to another $750 payments if the new phone isn't significantly better. Under the old system where you paid the same flat subsidized rate whether you finished the phone off or not, it was a no brainer.

I'd rather drop money on an S7 to play around with that just give Apple another $750 for a spec bump.
 
Thing is for months we've heard about the 2017 model, and even if true it would still be in the prototyping phase so how many leaks could actually occur with that. For the first time in a long time I think the press and the insiders know very little and are guessing daily.
 
Yeah, I know right, especially the iPhone 7 Plus.

A dual-camera system, 3GB of RAM, improved battery, increased performance, new Taptic Engine, bundled Lightning EarPods, A10 chip, possible waterproofing, possible Smart Connector, dual speakers, faster LTE and the True Tone display from the iPad Pro 9.7-inch.

I think you're the joke...

So do you work for Apple?? lol
If so it would explain the willingness to spend $700+ for the above mentioned updates on a phone. Did you catch the word updates.. it's sorta of a joke lol
 
T. Cook, september 2017:

and these new iPhones are the best iPhones we've ever made.
They are going to unleash the mother of all upgrades.


wai--- seems familiar, uh ?
 
That could probably be achieved right now with the current iPhones in a future software update, iOS 10 perhaps, the ability to enable vibration feedback while typing?
But for every single key tap, they are exactly the same.
Anyway, just gimmicks. Not a deal.
 
I will rejoice with 3 year cycle. Please, produce fewer phones, cost fewer energy, and let phones last much longer than now. Much longer means 10+ years per generation.
Go to the hell stakeholders. You are not worth being pleased.
We want a better Earth. We still want to live a bit Longer. Producing More phone will hinder this purpose.

Sounds weird? Long story short, longer cycle is good for all of our customers.
 
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