Hearing rumors that Apple may announce they have secured the streaming rights for Formula One at COTA this weekend. Price is said to be around USD 140 million per year (roughly a 50% premium over ESPN's current rate).
One sticking point is Apple wants F1TV to be unavailable in the US. I expect part of this is competition, but I am also hoping it is because Apple plans to significantly improve the experience. I can't see them paying that price just for carrying the F1TV feed like ESPN currently carries SKY One's.
One sticking point is Apple wants F1TV to be unavailable in the US. I expect part of this is competition, but I am also hoping it is because Apple plans to significantly improve the experience. I can't see them paying that price just for carrying the F1TV feed like ESPN currently carries SKY One's.
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