Definitely not new... This has been around since 2016 they recently (this year) changed their name from CMRA to Wristcam. I think it started as a Kickstarter or preorder thing back then. I went for it, and have been strung along ever since. Poor communication that is few and far between with promises of shipping soon at least once a year. They've even changed course because of "new watch" releases which have slowed everything down. If this ever ships I'll be very surprised, but glad my money wasn't totally wasted. Luckily my price was less than half of this "new" product price.