3D Mapping Company C3 Technologies Acquired by... Someone

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 1, 2011.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Swedish 3D mapping company C3 Technologies appears to have been acquired in July. Saab AB announced last month that it had completely divested itself of its 57.8% stake in the company for approximately $150 million US dollars. Meanwhile, C3's website has since been completely shut down though portions of it remain in Google's cache.


    Realtime map screenshot from C3 Technologies​
    Nyteknik.se reports only that the buyer is a western company.
    That opens the door to one of many companies, but certainly the big players such as Apple, Microsoft and Google are the prime candidates.

    C3 Technologies made a big splash in January at CES 2011 when it began demoing its technology on both Android and iOS devices. The company uses formerly classified missile targeting technology to achieve its impressive 3D mapping effects.

    As described by Technology Review.
    This is one of their promo videos that remains on YouTube demonstrating how the technology may be used on an iPad:

    Other even more impressive videos include a 3d map of Hoover Dam, and Flythrough of Oslo.

    Unfortunately, we don't actually know which company has purchased the technology, though with the complete removal of C3's website, it seems the buyer has uses for the technology beyond just supplying app developers an SDK for its use. We were only able to find one possible link with one Nyteknik.se commenter claiming that they "happen to know it was Apple!".

    Apple would be a good fit for the company, as they have already admitted to be working on their own turn-by-turn direction GPS service, and we've also found evidence that they have licensed map data from a number of companies. It would also reduce their dependance on Google's mapping solution which presently is used on iOS devices. Apple previously purchased mapping company Placebase and has been aggressively hiring for their Geo Team to take Maps to the "next level".

    Article Link: 3D Mapping Company C3 Technologies Acquired by... Someone
  2. troop231 macrumors 603

    Jan 20, 2010
    Or maybe Google bought them instead of Apple? :confused:
  3. nylonsteel macrumors 6502a


    Nov 5, 2010
  4. King Flamez1 macrumors regular

    King Flamez1

    Feb 27, 2011
    Toronto, Canada
    It'd be pretty cool to have the next gen of GPS technology
  5. Clive At Five, Aug 1, 2011
    Last edited: Aug 1, 2011

    Clive At Five macrumors 65816

    Clive At Five

    May 26, 2004
    St. Paul, MN
    Does "the next level" = 3D?

    I personally dislike satellite view with google maps -- it's distracting. I can only imagine 3D being even more-so.
  6. baryon macrumors 68040


    Oct 3, 2009
    So that's what happens after you die: You go into Google's cache!
  7. Skika macrumors 68030

    Mar 11, 2009
  8. jaison13 macrumors 6502

    Jun 20, 2003
    very cool! i hope it's apple and along with other purchases they can get rid of google maps all together. i hate google!! they are this centuries microsoft!! they use the steal and license approach just like MS!!!
  9. Pumpkin King macrumors member

    Sep 29, 2007
    It looks amazing. I also don't use satellite view because it's distracting but my bigger fear is loading that level of detail. Maps on iOS is getting unusable primarily because it's so slow.

    I want a faster way to enter a search, clear a search, revise a search or a route. Google's 3D is cool but the real win for that wasn't the 3D, it was the move to vector maps. Storing a 100mi radius of maps on your phone is what we need.
  10. ChazUK macrumors 603


    Feb 3, 2008
    Essex (UK)
    (Fake nerd rage)

    This is MACrumors, not SOMEONErumors. Stop posting about SOMEONE.

  11. TMay macrumors 68000

    Dec 24, 2001
    Carson City, NV
  12. Benjamins macrumors 6502a

    Jul 15, 2010
    buys a company and shut down it's operation....

    sounds like something someone would do. :cool:
  13. arn macrumors god


    Staff Member

    Apr 9, 2001
    Sure. possible. Google seems to be pretty open about their acquisitions though.

  14. heisetax macrumors 6502a

    Jun 12, 2004
    Omaha, NE
    You mean is still a perfect angel?

    Apple seems to do the same thing. Just ask some software developers that had the apps copied by Apple rather than purchased.
  15. davidwarren macrumors 6502a

    Aug 28, 2007
    I can't wait until I see the "Something Happened Somewhere; Someone Alleged to be Involved" headline.
  16. MacinDoc macrumors 68020


    Mar 22, 2004
    The Great White North
    Google doesn't need it enough to spend $1B on it. Apple has the money, the motivation, the secretive nature alluded to by the seller, and the commitment to take mapping to "the next level", as Clive suggested.
  17. erohloff macrumors newbie

    Aug 1, 2011
    I was thinking it would be cool to see that level of detail in a GPS app... until I read Pumpkin Kings post... then realized I'm on AT&Ts network and would take forever to download on the fly... OR if it was an app like Tom Tom or Navigon... Yikes! I'll need an iPhone with more space... 16Gb just won't due.

    Love the idea though... it's only a matter of time.
  18. reckless2k2 macrumors 6502a

    Jul 10, 2008
    Green Water

    What is it St. Patrick's Day in that city? I wouldn't want to drink that water.
  19. arn macrumors god


    Staff Member

    Apr 9, 2001
    The quote was from a swedish magazine so it's in swedish kronor.

    1 billion SEK = 157 million USD.

  20. Popeye206 macrumors 68040


    Sep 6, 2007

    I would agree with this logic. I hope so. Looks cool.
  21. KPOM macrumors G5

    Oct 23, 2010
    If this acquisition is material to the purchaser, it would be disclosed in filings to the SEC. $150 million might not be that material quantitatively to either Apple or Google, but if there is a significant strategic value, it's likely someone will be putting out a press release and filing.
  22. Detlev macrumors 6502a

    Sep 16, 2003
    $150 million? That's cheap. I wouldn't be surprised this has nothing to do with Apple. Imagination knows no bounds so let's here who you might think it could be.

    Google and Apple have already been stated.

    How about Eastman Kodak (didn't they just win their court battle with Apple [ca-ching] and aren't they in the business of images and patents, and don't they need to reinvent themselves for the 21st century)?

    Don't forget, you've got all of Europe too.
  23. alexhooren macrumors newbie

    Apr 6, 2005
    Maybe it was Nokia..? They already have a pretty cool 3D map thing going! This could be because C3 is the technology behind it, or that Nokia want their tech to incorporate.

    Check out: http://maps.nokia.com/3D/
  24. Popeye206 macrumors 68040


    Sep 6, 2007
    I don't think Kodak can afford to acquire an air flight to go see a company, never the less buy them. :p

    Thinking more on it... I bet it's Microsoft. I'm guessing Balmer figures they need to make a splash and he's seen how secrecy works in Apple favor, so he bought it and didn't tell anyone.... including his own board! I can see him in his office bouncing up and down with fiendish glee. :D
  25. Shrink macrumors G3


    Feb 26, 2011
    New England, USA
    OK, get this for pitiful, pathetic, naked paranoia. (I'm ashamed to admit I even had this thought :eek:)

    Would this type of application be useful to terrorists? :eek:

    Before anybody jumps on me - I'm not suggesting in any way that these type of apps should be censored.

    Just asking...

    I might be losing it :p

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