3D Touch Component Costs for OLED iPhone '150% Higher' Than LCD Models

Discussion in 'iOS Blog Discussion' started by MacRumors, May 19, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    A new report on Friday added support to the claim that Apple is facing higher component costs for this year's highly anticipated OLED iPhone, which some analysts believe will carry a "premium" price tag compared to previous models.

    The 3D Touch module in the redesigned handset will cost 150 percent more than the equivalent parts in LCD-based iPhones, according to the Chinese-language Economic Daily News. Touch panel manufacturer TPK charges between $7 and $9 per unit for 3D Touch parts in the existing iPhone range, but that price will double for the new model to between $18 and $22, claimed the paper.


    The hike in price is said to be down to the fact that, in contrast to LCD screens, OLED displays require a separate protective glass bonding on both the front and rear of the panel before the 3D Touch sensors can be applied.
    The processing cost for the OLED-based 3D Touch solution is reportedly only 50 percent more than the LCD-based solution, but Apple suppliers TPK and GIS are said to be quoting three times that. The reason appears to be down to TPK's bargaining position, bolstered by the fact that the company has passed official certification for the OLED-based solution.

    Variously referred to as "iPhone 8", "iPhone Pro" and "iPhone X" by media outlets, the tenth anniversary edition model could cost upwards of $1,000, according to one report claiming knowledge of Apple's plans. The premium tier device is expected to feature a radical redesign with a flat edge-to-edge screen which is more expensive to produce.

    In addition, a virtual home button, a 3D-sensing front-facing camera, a vertically oriented rear dual-lens camera, and some form of wireless charging are also expected to feature, along with fingerprint, face, and iris recognition, all of which will likely drive up the price because of the intricate manufacturing processes involved. The handset is rumored to be launching in September alongside more typical "S" cycle iPhone models to succeed the iPhone 7 and 7 Plus, although shortages of the premium model could potentially occur due to delayed production.

    (Via DigiTimes.)

    Article Link: 3D Touch Component Costs for OLED iPhone '150% Higher' Than LCD Models
  2. Paul Dawkins Suspended

    Paul Dawkins

    Dec 15, 2016
  3. Sunny1990, May 19, 2017
    Last edited: May 19, 2017

    Sunny1990 Suspended


    Feb 13, 2015
    "the tenth anniversary edition model could cost upwards of $1,000," :- Macrumors Said

    If it costed that much i will most likely Pass, No doubt Apple is going to make a "FAT" :mad: Profit margin from this hyped iPhone 8

    While My iPhone 7 Plus is doing fine, i am more than happy with it ;)
  4. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    It would be pretty funny if Apple surprised everyone by announcing the new iPhone at WWDC and it went on sale on June 29, 2017 at 6pm with no preorders.

    I'd line up again.
  5. sterlingindigo macrumors 6502


    Dec 7, 2007
    East Lansing
  6. dugbug macrumors 65816


    Aug 23, 2008
    Somewhere in Florida
    They will likely load it up wrt storage if it's base cost creeps up like that
  7. TxExCxH macrumors regular


    May 16, 2014
    I hardly use 3D Touch; I just don't find it faster in any application.
  8. keysofanxiety macrumors G3


    Nov 23, 2011
    If the 10th anniversary phone is everything people here want it to be (bezel free, Touch ID & camera under the screen, new glass enclosure, wireless charging) there's absolutely no way it'll cost less than that.

    If it is to be released at $1000, it'll likely be in tandem with the 7S at the standard price point. Then the new iPhone's cost will reduce over time as manufacturing & component costs get cheaper.
  9. HarryWarden macrumors 6502a

    Oct 27, 2012
    As someone who has only ever owned iPhones, is OLED really that much better than LCD?
  10. dugbug macrumors 65816


    Aug 23, 2008
    Somewhere in Florida
    Should help with battery life
  11. Raveenbikha macrumors newbie

    May 8, 2017
    Only for pure black. But colors are over saturated on Samsung old display LG don't have that. But not really also energy efficient
  12. twintin macrumors 6502

    Aug 10, 2012
    On TVs definitely yes. On phones, don't know.
  13. Tapiture macrumors 65816


    Oct 1, 2016
    Probably gonna have to wait another year for an OLED iPhone. This price is just too much.
  14. Sasparilla macrumors 65816

    Jul 6, 2012
    And the 8's price basically has to be up in the stratosphere to drive down demand - Apple can't get nearly enough displays from Samsung for the majority of iPhone customers to buy it this year (not sure what they'll do next year). They only contracted for a fraction of last years 7 display needs.
  15. macfacts macrumors 68030


    Oct 7, 2012
    Costing $15 more for Apple means you get to pay $150 more
  16. _Refurbished_ macrumors 68000


    Mar 23, 2007

    If youre buying a TV, skip anything that isn't OLED or quantum dot. TVs it makes a huge difference.
  17. keysofanxiety macrumors G3


    Nov 23, 2011
    That would certainly contribute to it too. And just have a look at Samsung's pricing model for their S8. To expect an Apple phone with an infinitely more complex/expensive display due to Touch ID/camera built in, along with all the rest of these other rumoured features, to be priced the same? It's ridiculous.
  18. 69Mustang, May 19, 2017
    Last edited: May 19, 2017

    69Mustang macrumors 603


    Jan 7, 2014
    In between a rock and a hard place
    Harry, if anyone replies to you with a definitive 'yes' or 'no' immediately give that comment a side eye. Immediately.:) OLED, just like LCD comes in a range of quality. Think good, better, best. Knowing Apple, those first two categories don't count. Samsung's top of the line SAMOLED panels for phones have been ranked by Displaymate as the top panels for phones for a number of years now (that includes LCD panels). Nothing has changed this year. Source. TLDR excerpt:
    "The Best Smartphone Display
    The Galaxy S8 is the first in a new generation of OLED Smartphones that have a Full Screen Display design. It has many major and important state-of-the-art display performance enhancements, features and functions, with mobile OLED display technology now advancing faster than ever. The Galaxy S8 is the most innovative and high performance Smartphone display that we have ever lab tested. So the Galaxy S8 becomes the Best Performing Smartphone Display, earning DisplayMate’s highest ever A+ grade." -Displaymate

    Dollars to doughnuts, Apple is getting these panels. Couple that with Apple's under the hood voodoo, and I'd be willing to bet the OLED iPhone will take that Displaymate crown. That's not to say there aren't relevant trade-offs of OLED vs LCD. We're at a point now with screen tech, especially at the top end, where saying 'much better' becomes moot. It's pretty hard to find a flagship device; heck even a mid-tier device, with a bad looking display. iPhones have a great looking display now. They will have a great looking display when the new phones debut. Should be the least of your worries.

    Apologies for the length.
  19. Mr Fusion macrumors 6502a

    Mr Fusion

    May 7, 2007
    Isn't an oversaturated display the result of poor display calibration, not the technology itself?
  20. macrumors4leo macrumors newbie

    Aug 30, 2014
    Do people actually use 3D touch that much? I personally wish it would go away. Some things have 3D touch. Others don't but you have no idea.
  21. goodcow macrumors 6502a

    Aug 4, 2007
    They should just kill 3D Touch. It's pointless, and I disabled it within a week of getting my 6S (and then downgraded to an SE, because the 6S is too big).
  22. macfacts, May 19, 2017
    Last edited: May 19, 2017

    macfacts macrumors 68030


    Oct 7, 2012
    It is a result of the default settings. Samsung phones with amoled screens have ALWAYS had 4 options in the display settings for the users to change.
  23. darcyf macrumors 6502


    Apr 25, 2011
    Toronto, ON
    For a gimmick feature. Wow.

    Here's hoping they never add 3D Touch to an SE phone. I'd gladly pay less and skip that feature.
  24. samden macrumors member


    Sep 15, 2015
    Sometimes I will 3D touch all of the icons on my screen just because. I don't use it otherwise.
  25. Centris 650 macrumors 6502a

    Centris 650

    Dec 26, 2002
    Near Charleston, SC
    As cool as it sounds I'll probably go with the 7S plus and wait two years to upgrade to gain all those features at the lower price point.*

    When the iPhone 8 is released and I post pictures here of me buying one, please hold all "liar liar pants on fire" comments to a minimum.

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