Alright, not really distain, but with some confusion? I know there are many options in the higher end cell phone department but honestly, I don't get those who purchase new phones and don't really even take the time to consider the iPhone. I see them all around my on the train ride to work each morning (I commute from Encinitas to San Diego). Sparkling new phones, but not the iPhone. Possibly I'm the one who needs to take the blinders off, but really, if I wasn't an iPhone user and I was definitely in the market for a new phone- why wouldn't I purchase the iPhone? Less rhetorical than it sounds, I'd really like to know.