They already delivered more then they had expected... Quote from Tim Cook's conference:
"We were able to deliver Apple Watch to more customers over the weekend than we initially expected. Im generally happy with how were moving with the ramp. With any new product, you end up taking more time to ramp. By some time in late June we currently anticipate being in a position that we could begin to sell the Apple Watch in additional countries."
so, reading this forum, there are quite a lot of people waiting for a watch that they hoped would be available 24th April (original date quoted by apple). Despite the delays, Apple are saying that they have done better than expected.
Which begs the question, just how low were their own expectations that despite the slippage from 24th April to mid/end of May within 2 mins of the ability to order, they feel that they are doing better than they expected?