According to the japanese press, apple are expecting a 50% reduction in sales of Macbooks in Japan in 2023.
This is a MASSIVE drop due to the insane price rises Japanese customers face... For example, the MacBook Air has increased in price from 98,000 for the M1 last year to 164,800 an increase of 70% (US$1,300) for a similarly specced M2 this year.
Last Year's M1 model, still on sale, jumped in price to 134,800. An increase of 40%.
That's a 70% price increase for a 15% performance gain! Talk about motivation NOT to buy another Apple product.
The MacBook Pro is suffering from the same mega-inflation over here... Refurbished M1 MacBook Pros are actually up to 50,000 Yen ($400) more expensive than NEW devices were last year.
No wonder the top Japanese pundits have predicted 40-50% sales slump this year.
ノートブックシリーズのサプライチェーンの関係者によると、Apple MacBookの出荷台数は2023年第1四半期に40~50%減少する可能性が高いとのことです。
引用元:
Digitimes
Apple has
already suffered a 69% drop in iPhone sales compared with October-December 2021... Yes, you read that right, 69% drop.
It's not looking good for Apple in Japan in 2023.
The US dollar is too strong right now. But it's interesting that even though the Yen to China Yuan has barely changed, the costs have skyrocketed... It's clear that Apple margins are going to be INSANELY HIGH at these prices in Europe and Asia, given cost of production has stayed the same.
Same is to be said for top end NVIDIA graphics cards... There are shops with rows of 350,000 YEN RTX 4090s sitting on their shelves for three months, unsold... BTW, 350,000 yen is $2800 in US money... for a fkkn 90 series graphics card. $2800 would have bought you an entire top end gaming PC in 2020. I know because that's how much I spent on my entire Ryzen 3900, RTX 3090 build.