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In Sweden the base price for both the 14” and 16” went up about $500 compared to the M1 versions… Huuya!

14” base: about $2600 (29000 SEK)
16” base: about $3200 (36000 SEK)

Including taxes that is.
Not really worth it, when the 14" base M1 Pro are sold for $1900 (20000 SEK). Went for the M1 Pro myself quite recently :) Nice upgrade from my MacBook Air M1.
 
Most of what I do is 2D design and it seems like when I have to wait, it seem due to the software not taking full advantage of the horsepower of the chip.
I don't think upgrading would help you much with that.

I wonder about that myself sometimes. e.g. when I convert a few hundred images from JPG to HEIC, the process can take a couple of minutes, but the CPU is nowhere close to maxed out, nor are the images so large that the SSD is holding things up. In the grand scheme of things, it's not a big deal and nor would I buy a new computer over this, but I do wonder why the CPU doesn't crank up to max and just chew through the task.
 
I don't think upgrading would help you much with that.

I wonder about that myself sometimes. e.g. when I convert a few hundred images from JPG to HEIC, the process can take a couple of minutes, but the CPU is nowhere close to maxed out, nor are the images so large that the SSD is holding things up. In the grand scheme of things, it's not a big deal and nor would I buy a new computer over this, but I do wonder why the CPU doesn't crank up to max and just chew through the task.
A lot depends on the software you're using. Adobe really surprised me and their updates to PS and Lightroom have really taken advantage of Apple Silicon. Batch exporting now uses the CPU and GPU and will happy use up as much power you have, and scales very linearly with core count. That said, unless you're doing pretty massive batches of images, it's not going to be a huge advantage. I shoot thousands of images in any one shoot, so the time can really add up there.
 
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Lil surprised the 14" battery life only went up an hour, doesn't it have a decent amount more battery than the Air? Has the 4 efficiency cores to match the Air now but still only an hour more?
 
Still no mention of AV1 hardware decoding (though kind of expected since the ipad pro's and air didn't get it with the M2).

Maybe next time around.
 
Lil surprised the 14" battery life only went up an hour, doesn't it have a decent amount more battery than the Air? Has the 4 efficiency cores to match the Air now but still only an hour more?

The bigger, brighter and 120hz ProMotion display probably has a lot to do with that vs. the Air. It's still very decent battery life for a laptop with this amount of grunt.
 
Lil surprised the 14" battery life only went up an hour, doesn't it have a decent amount more battery than the Air? Has the 4 efficiency cores to match the Air now but still only an hour more?

The screen is bigger and brighter. You can try to dim them down to about the same level, but a more complicated backlight processing and more pixels also matter.

Apple is using some very narrow corner case to boost these max numbers. The video one is a bit contrived. The media de/encoding engine got some substantial improvements. Sitting there do nothing over than showing video is essentially just acting as a TV. The overwhelming workload for the video decoding is being sent through fixed function logic units ( not the CPU or GPU cores. Those two as doing the bare minimal to prep data to load and display the results; not the hard work. )

If you look at "lightweight web browsing" hours the numbers pretty close to being just the same as the plain M2. Still the case where likely most of the CPU and GPU cores are asleep.

On the M1 there is a 6-7 hour drop in time if you do some minor CPU and GPU work to run an actual program. (instead of just load data into fixed function logic. ). On the M2 there is 6-7 hour drop in time. Compare the lightweight browsing" numbers. Apple has the reality distortion field turned on full blast with the video decode ones . (these "up to" are likely some careful tap dancing on fewer cores/memory/etc. ) .

M1 Pro/Max 14" up to 17 video , up to 11 web ( 6 hours )
M2 Pro/Max 14" up to 18 video , up to 12 web ( 6 hours )

M1 Pro/Mac 16" up to 21 video , up to 14 ( 7 hours )
M2 Pro/Mac 16" up to 22 video , up to 15 (7 hours )


M2 Air up to 15 web


M2 Pro/Max 16" and MBA M2 on lightweight web is the same. that is where matching E core complexes probably help. The screen size is being offset by battery differences. The battery storage gap that the 14" has over the MBA isn't bigger enough to make as big of an offset.


P.S. The MBP 13" M2 is 17 hours wireless web. Better than all of the above. And only a 3 hour gap ( 20 ) for video. Even more indicative that it is the a combo of battery size and screen is a major factor at least as much as the SoC package itself.
 
According to the japanese press, apple are expecting a 50% reduction in sales of Macbooks in Japan in 2023.
This is a MASSIVE drop due to the insane price rises Japanese customers face... For example, the MacBook Air has increased in price from 98,000 for the M1 last year to 164,800 an increase of 70% (US$1,300) for a similarly specced M2 this year.
Last Year's M1 model, still on sale, jumped in price to 134,800. An increase of 40%.

That's a 70% price increase for a 15% performance gain! Talk about motivation NOT to buy another Apple product.

The MacBook Pro is suffering from the same mega-inflation over here... Refurbished M1 MacBook Pros are actually up to 50,000 Yen ($400) more expensive than NEW devices were last year.

No wonder the top Japanese pundits have predicted 40-50% sales slump this year.

ノートブックシリーズのサプライチェーンの関係者によると、Apple MacBookの出荷台数は2023年第1四半期に40~50%減少する可能性が高いとのことです。

引用元:Digitimes

Apple has already suffered a 69% drop in iPhone sales compared with October-December 2021... Yes, you read that right, 69% drop.

It's not looking good for Apple in Japan in 2023.

The US dollar is too strong right now. But it's interesting that even though the Yen to China Yuan has barely changed, the costs have skyrocketed... It's clear that Apple margins are going to be INSANELY HIGH at these prices in Europe and Asia, given cost of production has stayed the same.

Same is to be said for top end NVIDIA graphics cards... There are shops with rows of 350,000 YEN RTX 4090s sitting on their shelves for three months, unsold... BTW, 350,000 yen is $2800 in US money... for a fkkn 90 series graphics card. $2800 would have bought you an entire top end gaming PC in 2020. I know because that's how much I spent on my entire Ryzen 3900, RTX 3090 build.
 
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According to the japanese press, apple are expecting a 50% reduction in sales of Macbooks in Japan in 2023.
This is a MASSIVE drop due to the insane price rises Japanese customers face... For example, the MacBook Air has increased in price from 98,000 for the M1 last year to 164,800 an increase of 70% (US$1,300) for a similarly specced M2 this year.
Last Year's M1 model, still on sale, jumped in price to 134,800. An increase of 40%.

That's a 70% price increase for a 15% performance gain! Talk about motivation NOT to buy another Apple product.

The MacBook Pro is suffering from the same mega-inflation over here... Refurbished M1 MacBook Pros are actually up to 50,000 Yen ($400) more expensive than NEW devices were last year.

No wonder the top Japanese pundits have predicted 40-50% sales slump this year.



Apple has already suffered a 69% drop in iPhone sales compared with October-December 2021... Yes, you read that right, 69% drop.

It's not looking good for Apple in Japan in 2023.

The US dollar is too strong right now. But it's interesting that even though the Yen to China Yuan has barely changed, the costs have skyrocketed... It's clear that Apple margins are going to be INSANELY HIGH at these prices in Europe and Asia, given cost of production has stayed the same.
Apple typically only changes pricing with a new release. What that means is they havent updated Japan pricing to reflect the exchange rate changes in ages.

Consider this the m1 Air is selling for USD999 in the US and only 780USD in Japan (JPY98,000) yesterday. I note that Apple JP pricing includes tax, so that JPY98,000 Gap may be even larger if the JP figure your quote for the m1 includes an 8% sales tax.

To cut it another way. If you take current US Apple pricing for the m1 (USD999) that's JPY128,620.75, once you factor in that Japan has a 8% sales tax included, that would be JPY 138,910.41 today. So in some respects, the price of the m1 air at (JPY134,800) actually remains cheaper in Japan than in the US.

Living in Australia, it absolutely sucks when your imported products cost more due to exchange rate changes, but that's not really on the company you are buying from. They dont just accept less compensation because your trade item (i.e your local currency) is worth less.

Also i'm not sure it is clear that cost of production has stayed the same, given their is widespread inflation. From Apple's perspective its probably not significantly changed if they view things through USD due to the strong USD, but that benefit will be offset by the difficulty they will face in sales as a result of the price changes.

Long story short, Japan was getting a bargain the last few months and this really restores them to the position they should have been in.

After these prices they will simply have restored their USD profit margin to that of the US. It'll be the same issue with the increases for EUR/AUD/ETC. These are updates to reflect exchange rate movement. Considering the high inflation environment most of the world is experiencing its actually surprising it wasnt more of an increase in general.
 
So, these M2 MacBook Pros don’t feature the 33% faster LPDDR5X RAM that they were rumored to have?
 
I guess Apple is not going with FaceID on MacBooks then? The fingerprint reader is solid, but I did like Windows Hello on a Microsoft Surface that I used for a while.
The Face ID hardware must still be too thick to fit in the screen. Obviously it will happened eventually, but I wonder if by that point it will also be possible to put it under the display thus negating the need of a notch.
 
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Likely so that Apple could easily unload old M1 inventory during the holiday season.
I'm surprised they didn't wait until Feb 1st. I could still return my 13" MacBook that I bought on Black Friday until Jan 31st...

But I am happy with my 13" M2 MacBook Pro, and I didn't win the lottery last week, so I won't be getting a 96GB MacBook Pro anytime soon.
 
Apple typically only changes pricing with a new release. What that means is they havent updated Japan pricing to reflect the exchange rate changes in ages.

Imma gonna have to stop you there, mate:

that’s exactly what they did last summer. hiked all prices beteeen 25-40%.

Mid cycle.
 
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Not exactly $1599, but how about $1619.19? And only 2 months after it was announced on October 18, 2021

That was a one of a kind loophole which was closed pretty fast. Also not every card member had this offer. There were problems with some declined orders and all together it was a mistake of stacking multiple coupons which looks like a coding glitch.
It was fixed really fast - with so much legwork and luck involved, this is more of inline with walmart brickseek YMMV deals rather than anything expected like bestbuy tmobile iphone trade in with upped values.
I have also seen $3500 sony a7 cameras being shipped from amazon for $300 but that is not worth citing as it is highly unlikely to replicate.
 
Imma gonna have to stop you there, mate:

that’s exactly what they did last summer. hiked all prices beteeen 25-40%.

Mid cycle.

Firstly, i said typically.

Also, what country and what products did they increase by 25-40%?

Last summer in northern hemisphere was when they released MBA M2.. so is that what you are talking about? Because that would follow the pattern i'm talking about.
 
The bigger, brighter and 120hz ProMotion display probably has a lot to do with that vs. the Air. It's still very decent battery life for a laptop with this amount of grunt.

Good to know cuz I would turn off pro motion and keep my brightness between 25-50% a lot of the time. (except when editing of course) I save every bit that I can.
 
Had a MacBook Pro M1 MAX and apple gave a pretty decent refund rate on it, so I pulled the trigger on the new M2 MAX 16inch with 64GB ram and 2TB. Just really needed the 16 inch screen the 14 while good is hurting my old eyes more and more each day.

Only thing that sucks for me is that they still don't seem to have support for AV1 Decoding which would benefit gamers using geforce now and other new streaming services.
 
Anyone else find it odd that the M2 Pro has the same RAM options as the M1 Pro, while both the M2 and M2 Max have three options for RAM (the same two as their M1 based predecessors with a third one that's higher, despite not being a clean power of 2)?
 
Anyone else find it odd that the M2 Pro has the same RAM options as the M1 Pro, while both the M2 and M2 Max have three options for RAM (the same two as their M1 based predecessors with a third one that's higher, despite not being a clean power of 2)?
Not particulalry odd. I feel like they had to many variations previously. Im not sure that a 16,24,32gb m2 pro would make much sense. I mean maybe it would ve 16,32,48. But given the cost they charge foe their ram. Im not sure their is meaningful market segment for a m2 pro with 24/48gb of ram that wouldnt be significantly better served by a m2 max.

Perhaps they could have done m2 pro in 24 or 48 and m2 max in 48/96 but the base price would have increased alot and plenty of buyers dont need that much memory.

So i think they did it to streamline their offering and avoid offering a pretty meaningless configuration.
 
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