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'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'

apolloa said:
Nope you are wrong, Apple was in in talks with CISCO at the time but nothing was finalised when Steve Jobs took to the stage and announced the name IPhone.
Here's another link for you:

www.cultofmac.com/143006/how-steve-jobs-steamrolled-cisco-on-the-name-iphone/

I suggest you go and search before replying. Apple stole it, Apple does that. You seem to lack knowledge of Apple's history and thus incorrectly, or blindly defend them.
Click to expand...

I do not defend anybody, I simply see someone who post a link from 2007 without much information and without all the facts. They were already in negotiations when Steve announced the iPhone but a hater will always hate or I am wrong?

And companies tend to sue each other if they do not arrive to any agreement. I am pretty sure others have told you this before but you simply cannot go past the obvious hate.
 
PinkyMacGodess said:
I can kinda see your point...

Still, it seems like a poorly thought out marketing plan...

Does Apple own 6S?
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It's not poorly thought out because this has nothing to do with ownership. It's a contextual marketing campaign.

Right now - there's a lot of buzz around the next iPhone. The 6s. This marketing company has been known as 6s. They saw an opportunity to tie in current "buzz" that was relevant to their company and took advantage of it.

It ONLY works because the company is 6S. And because of timing.

And it further works because of the "grand" gesture of a billboard in Times Square.

Had it been someone with a sandwich board (what someone else suggested) - it wouldn't gain any traction. No one would have known about it. And even if it DID hit the media - it would look like an individual "nut" who was being ridiculous.
 
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Phil A. said:
It does seem to be gaining more traction today, however - is the Telegraph mainstream enough for you? http://www.telegraph.co.uk/technolo...up-6S-to-call-its-new-phone-the-iPhone-7.html
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With the articles caption for the photo reading "Not a shameless marketing stunt: 6S Marketing's truck parked outside the fifth avenue Apple store", I'd say the Telegraph is too dumb to get the 6S Marketing campaign. It is absolutely a shameless marketing stunt.

Like I said earlier. Their tongue in cheek message is being confused with a real brand identity conflict, which clearly it is not. This stunt is more confusing than effective.

Yes, this seems to have caught more attention. Good for them.
 
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ZubaZ said:
I do not defend anybody, I simply see someone who post a link from 2007 without much information and without all the facts. They were already in negotiations when Steve announced the iPhone but a hater will always hate or I am wrong?

And companies tend to sue each other if they do not arrive to any agreement. I am pretty sure others have told you this before but you simply cannot go past the obvious hate.
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I've no idea about 'haters' if I find one I'll ask, and I also stated they were in negotiations in my post plus I posted another link with the information, did you read it?
Seems like you are apologising. Because you haven't mentioned the second link I posted, to a Apple fansite no less, or acknowledged that I stated they were in negotiations.
 
samcraig said:
If it were up to me I would never exmploy your agency if you think your stunt would be remotely as the same impact.

And again, you make assumptions about me and my experience. It's pretty funny.
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I'm doing well already so I don't need you as a client.

The topic here is the marketing stunt, but you seem to badly want to make it about me. I'm flattered, but please stay on topic.
 
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MacRumors said:



6S Marketing, an ad agency located in New York, is hoping to persuade Apple to change the name of its upcoming iOS device, the iPhone 6s, to the iPhone 7. The company has written an open letter addressed to Apple and rented several billboards, one in Times Square, reading "Dear Universe, Please call it the iPhone 7. Sincerely, 6S Marketing."

6S Marketing has also tagged its billboards with a campaign hashtag, #WeAre6S, which it says it uses to "highlight our unique and fun company culture."

6smarketingtimessquarebillboard-800x533.jpg

In the letter posted on its website, 6S Marketing goes on to say the company has heard rumors the next-generation iPhone will be called the iPhone 6s, and urges Apple to "reconsider" before detailing the company's long history.As we're now less than a week away from the unveiling of the next-generation iPhone 6s and 6s Plus, there would be no time for Apple to change its own marketing materials and packaging even should it choose to consider 6S Marketing's plea, a fact the company likely knows, making this more of a publicity stunt than a genuine request.

6smarketingotherbillboard-800x533.jpg

Apple's iPhone naming scheme has been the same for multiple years in a row, having kicked off with the iPhone 3GS. 6S Marketing's publication of its letter at this late date in Apple's development cycle suggests the company is simply hoping to garner some attention ahead of the September 9 introduction of the next-generation iPhone.

6S Marketing ends its open letter with the following: "Hopefully, this message will reach you in time and you'll reconsider leaving "6S" to the originals -- we've been rocking it since the millennium, after all."

Article Link: '6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'
Click to expand...
 
I think it's a clever way to get their name out there but if they really want to seem unique and fun they should stop saying that they use a hashtag to "highlight our unique and fun company culture." That just sounds douchey.
 
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CasinoOwl said:
I think it's a clever way to get their name out there but if they really want to seem unique and fun they should stop saying that they use a hashtag to "highlight our unique and fun company culture." That just sounds douchey.
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I don't think it's any worse than "if it's not an iphone it's not an iphone" ;)
 
Suggesting Apple call it the iPhone 7 makes this "ad agency" appear way out of touch with how Apple does things. Doesn't really inspire confidence in their market awareness.
 
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mkaen said:
Suggesting Apple call it the iPhone 7 makes this "ad agency" appear way out of touch with how Apple does things. Doesn't really inspire confidence in their market awareness.
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On the contrary, this is absolute genius.

How many blogs picked up on this story because it has Apple's name attached?

This tiny firm which is about 15 years old just got global press, even if it's just a 15 minute spot... they're now on the map. Anyone talking about your brand is good marketing.
 
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Yeah the kind of genius this is, is like an old bathroom shower singer named Taylor, taking an ad out in Variety magazine and imploring Taylor Swift to change her name because she was named it first. :confused:

Crazy sells clickbait though. I'll give them that.
 
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Even if Apple changes the name of the next iPhone's name from iPhone 6S to 7 (because, you are begging so), searching 6S for next 15 years (the amount you spend to get nothing, from 2000-2015, yeah nothing, no Success, Nobody had heard your name until just now) on Google, will end up with a 1st full page worth articles on iPhone 6S (rumored).

So, get a life, beggar.

P.S.: Headline made me think that the advertising agency that works for Apple and the one that is promoting Apple's next iPhone model, is asking Apple to change its next iPhone's name due to some odd reason. It wasn't cleared until reading the first para of the article that 6S is a name of some crybaby agency.
 
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I wonder if they're hoping Apple will hire them as a marketing firm. Probably don't have much of a shot, but I'm sure somebody at Apple has noticed them now. Anyway, as has been said many times in this topic already, this is just a marketing company taking advantage of an opportunity to market themselves using a big company's much-anticipated product release to draw a little bit of attention their way. It will probably get them some new business. It will not result in any lawsuits.
 
MacRumors said:



6S Marketing, an ad agency located in New York, is hoping to persuade Apple to change the name of its upcoming iOS device, the iPhone 6s, to the iPhone 7. The company has written an open letter addressed to Apple and rented several billboards, one in Times Square, reading "Dear Universe, Please call it the iPhone 7. Sincerely, 6S Marketing."

6S Marketing has also tagged its billboards with a campaign hashtag, #WeAre6S, which it says it uses to "highlight our unique and fun company culture."

6smarketingtimessquarebillboard-800x533.jpg

In the letter posted on its website, 6S Marketing goes on to say the company has heard rumors the next-generation iPhone will be called the iPhone 6s, and urges Apple to "reconsider" before detailing the company's long history.As we're now less than a week away from the unveiling of the next-generation iPhone 6s and 6s Plus, there would be no time for Apple to change its own marketing materials and packaging even should it choose to consider 6S Marketing's plea, a fact the company likely knows, making this more of a publicity stunt than a genuine request.

6smarketingotherbillboard-800x533.jpg

Apple's iPhone naming scheme has been the same for multiple years in a row, having kicked off with the iPhone 3GS. 6S Marketing's publication of its letter at this late date in Apple's development cycle suggests the company is simply hoping to garner some attention ahead of the September 9 introduction of the next-generation iPhone.

6S Marketing ends its open letter with the following: "Hopefully, this message will reach you in time and you'll reconsider leaving "6S" to the originals -- we've been rocking it since the millennium, after all."

Article Link: '6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'
Click to expand...
 
shingo1 said:
Quick now! Register a website weare7.com and weare7s.com. :)
Click to expand...

…And you too can have your 15 minutes of confusing fame and curious calls from the Apple legal department.

Maybe 7 Marketing or 7S Marketing could come up with a more clever campaign. This one was just mildly amusing.
 
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DTphonehome said:
I'd to see Apple move away from this naming scheme altogether. Just call it the iPhone 2015 (and iPhone Plus 2015). We all know there's a new one every year. The number is getting a little awkward.
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Or, The Device formerly known as iPhone. :rolleyes:
 
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