That is complete nonsense. Apple has employed a number of ad agencies, and yet you rarely ever read about them. I doubt you can name every one of them. Can you name each of Apple's suppliers? What about every semiconductor company?
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'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'
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That is complete nonsense. Apple has employed a number of ad agencies, and yet you rarely ever read about them. I doubt you can name every one of them. Can you name each of Apple's suppliers? What about every semiconductor company?
I know what you're saying, however the drawback with putting a year in the model name is that as most iPhone models sell strong for more than one year, so having a year written in its name can shorten its shelf life, as it can confuse customers that purchase after the year of launch (for example, if in 2016 you look at an iPhone called iPhone 2105, even though it is the latest model it sorta makes it appear out of date).
Personally, I like the consistency of Apple's naming scheme. We know that the second "S" is always an improved spec version of the model with the same number (usually enhanced hardware under the hood, and sometimes smaller more subtle design changes like when TouchID was added to the 5S for example), but is otherwise all the things you can expect, and will fit your previous accessories for that model (which can also be an advantage).
Generally speaking, the actual number should not be increased (like form iPhone 6 to iPhone 7 for example) unless the actual design has had a major overhaul that is visibly and functionally different (think the difference between an iPhone 5 and an iPhone 6, for example, where the sizing changed, curvature was added, and button locations were changed, along with major differences in how the camera works, etc.).
If Apple's naming scheme was ever messed with, then it would make it much less reliable as to what to expect. For example, the Lumia phones have numerical differences, but there is no consistency with it, and it makes it very confusing. Similarly, Motorola use different letter names, but those letters are pretty meaningless to customers, and we can't really tell what we're getting. The beauty of the way Apple do it though is that it's very clear and easy to understand from the model names which ones are upgraded models, and in what way.
I do agree that the ad that (despite being kinda lame) was still clever marketing, as look how many of us have rushed in to comment on this simple but controversial topic. It's certainly drawn attention to the new iPhone release, without them having to write much.
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Watch... 
I don't think can just register 6s (I could be wrong) but obviously they could do 6s marketing. Different industries, different products so even then, it may be a hard sell for them to justify apple drop 6s if they were to sue them.
If it were up to me I would never exmploy your agency if you think your stunt would be remotely as the same impact.
And again, you make assumptions about me and my experience. It's pretty funny.
You've missed the point. This campaign is complete tongue-in-cheek. They don't want Apple to do anything. It's contextual marketing. They aren't looking for money from Apple, or for them to REALLY change their product name.
Why you and some others on here think this is either a money grab, a lawsuit in the making, or other type of "attack" is beyond me.
I already know this is a marketing gimmick.
My points is that they might be surprised if they are actually sued because of that while just trying to poke Apple for fun and acting like they have the legal rights. That would actually make me laugh.
Well, if you can register "3G" or "LTE", you should be able to do that, too. And the name is "iPhone 6s", not just 6s. Otherwise, what about the "4" in "iPhone 4"? Who owns the rights for "4"?!
I remember that "iPhone 3GS" had been registered. We all know that Apple owns the rights for "iPhone" (after they bought it from Cisco at the time of first iPhone launch). So no worries guys, there is a reason Apple pays a fortune to their tens of lawyers for all these stuff.
Sued by whoever owns the legal rights for "6s" (if there is any).
My friend just founded a software company called "AIM Sharp" but they don't have the rights for "AIM" or "Sharp" because they don't need to. And they also don't **** around acting like they do have. They don't also go to NASA begging for not using "AIM" in their projects (NASA has a project called AIM).
Got it?
Yes. I got it. You don't really know the law and seem to be in favor (or amused) by potential frivolous lawsuits without merit.
1. I never said I do know the law.
2. All I'm saying is about hypothetical situations and one real-life experience that my friend had had.
3. if you are a lawyer or something, please enlighten us and (based on your comment) stop talking about marketing because you are not a marketing guy in this case.
4. If you are a marketing expert, great. Then you don't know about the law either. So join me about talking hypothetically like 95% of the users here do.
No you never said you know the law. True. I never claimed I was a lawyer. But that doesn't mean I am in favor of hypothetical situations that are unrealistic. I'm also not a fan of frivolous lawsuits - which any "action" taken from this campaign would be. I just find it amusing that some people here want to take this to the "dark side" because a company used Apple in a clever marketing campaign. But I am on an Apple site, so it really shouldn't surprise me.
We can just agree to disagree. And if any legal action is taken, I will most definitely come back into this thread and apologize to you for insinuating that you were offbase.
Ingenious? Hardly. Just seems a bit opportunistic to me. Nothing particularly clever about it. You can rest assured they're glad it's being called the 6S though!
I tweeted '#WeAre6S and demand Apple CASH!' and it was favorited by 6S.
Doesn't prove anything, but a possible odd sense of humour?
Doesn't prove anything, but a possible odd sense of humour?
I see you insinuate more than that, especially by saying that "some people here want to take this to the "dark side" because a company used Apple in a clever marketing campaign. But I am on an Apple site, so it really shouldn't surprise me." But I'm not going to talk on behalf of the rest of the users of this "Apple site".
You don't need to apologize to me in any case. But we both might need do to the rest of the folks here because we're about to get off-topic. So let's end it here.
Seems like a last ditch attempt to claim the "6s" moniker as their own.
Preserving their visibility on Google might also be the a goal? Because today, when I Google "6s", they're still on page 1. In a couple of weeks, when the phone is out, they'll be on page 999999. (unless they start paying Google, of course)
Preserving their visibility on Google might also be the a goal? Because today, when I Google "6s", they're still on page 1. In a couple of weeks, when the phone is out, they'll be on page 999999. (unless they start paying Google, of course)
It does seem to be gaining more traction today, however - is the Telegraph mainstream enough for you? http://www.telegraph.co.uk/technolo...up-6S-to-call-its-new-phone-the-iPhone-7.html
I have a hard time believing this is a marketing campaign. Unless, I guess, whining is the new way to sell yourself...
Apple paid the, what, Swedish subway company for using a red dot on the end of the second hand? They paid Cisco how much money to use the name iOS? They paid some ridiculous sum for a company that claimed the iPhone name, or was it iPad...
Apple paid the, what, Swedish subway company for using a red dot on the end of the second hand? They paid Cisco how much money to use the name iOS? They paid some ridiculous sum for a company that claimed the iPhone name, or was it iPad...
I can kinda see your point...
Still, it seems like a poorly thought out marketing plan...
Does Apple own 6S?