Haven't chimed in myself yet so figured I shall. Order was complete at 12:10am PST, got my order confirmation at 12:15am PST. Originally was checking out sooner via the app, however apple pay kept "failing for unknown reasons" so I had to complete it on the Mac.
iPhone 7 Plus 128gb Jet Black - Unlocked - AT&T - Ordered from Apple.com
Got "Delivers 18 Oct, 2016 - 31 Oct, 2016 by Standard Shipping" from the get-go and still sitting in "Processing". I've already received my case yesterday. Granted every year I've ordered from Apple within an hour or two after sales go live I've always gotten it on launch day - The one year I ordered from AT&T I didn't see it till mid-October. Regardless I figured I'd reach out to Apple Chat anyway - so with a grain of salt I've attached their response.
View attachment 651610
Within 5 minutes eh? Good thing I ordered at 3:03.. Still haven't heard a damn thing..