Is it unreasonable to expect an iPhone to last beyond 2 years under normal use? For those defending Apple, do you really think all owners of iPhones are tech savvy and know how to handle issues when they come up? I am sure a good number end up buying a new one to replace their old one. I, for one, did not get an email alert from Apple about the battery replacement program as they sure had information that I own 2 iPhones 7 and 1 iPhone 6. They made certain to send me an email to thank me for purchasing the iPhone 7. If I were not on MR, I would have never known and end up buying a new phone thinking my current iPhone 6 was on its way out.