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Will you Buy a Foldable iPhone?

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A foldable iPhone will flop. Just like the Apple Vision Pro (AVP), it will be a niche product with limited appeal — not the next big thing. Yes, I know there will be a small brigade of you ready to jump in and tell me they want one, and therefore everyone must want one too. But personal desire doesn’t equal market demand.

When Apple announced the AVP, I made the case here on the forums that it would fail to gain general consumer interest. Not because it’s not impressive tech — it is. But because it lacks broad utility and solves no pressing problem for most people. The same logic applies to a foldable iPhone. Here’s why.

The main reasons I listed why the Apple Vision Pro would be a niche product right after it was announced:
  • It’s an awkward form factor — wearing ski goggles on your face is not how most people want to interact with the world.
  • It simulates reality poorly. The highest-fidelity version of reality is… reality.
  • It doesn’t solve a widespread problem, and instead creates new ones: isolation, weight, cost, battery life, etc.
  • It competes with — but doesn’t outperform — existing Apple devices like iPads, iPhones, and Macs.
  • In short, it has no “reason to live” as a mainstream product other than niche applications.
Now apply the same logic to a foldable iPhone:
  • Compromised form factor: it’s essentially two phones sandwiched together. Thicker. Heavier. Awkward. No matter how sleek Apple tries to make it, the ergonomics will suffer.
  • Display trade-offs: to fold, the screen needs to be plastic — not glass and optics will be degraded. That means lower durability, more scratches, and likely a visible crease, even if faint.
  • No clear productivity gain: it won’t be large enough to replace an iPad Pro for serious work or multitasking. It’s not going to make spreadsheets, document editing, or design work better.
  • It solves nothing: nobody is asking for this. It doesn’t address a real consumer painpoint. It adds complexity to a form factor that’s already perfected: the slab phone.
  • It’s outclassed by existing devices: iPhones are great at being phones. iPads are great at being tablets. Laptops are great at being computers. A foldable iPhone is a master of none.
Yes, I know some of you will say: “But I want one!”

Sure. And that’s fine. Enthusiasts like us often love cutting-edge technology. But if you look at the reasons above, this device has niche appeal at best. It will not capture mainstream consumer demand. Just like AVP, it’ll be a showcase product — a status symbol, a curiosity — not a mainstream device.

I suspect Apple is putting out controlled leaks to throw off the competition and has no intention of releasing a foldable iPhone. If they actually do release such a device, they will have lost the plot.
Have you held a Galaxy Z Fold 7 specifically? If not, I recommend it at a Best Buy. As someone that has held most of the Folds at stores, when I saw and picked up the Fold 7, I really got it. It's not thicker. It's not heavier. It's not narrower. It IS a flagship phone that also can double in size.
 
Have you held a Galaxy Z Fold 7 specifically? If not, I recommend it at a Best Buy. As someone that has held most of the Folds at stores, when I saw and picked up the Fold 7, I really got it. It's not thicker. It's not heavier. It's not narrower. It IS a flagship phone that also can double in size.
I did hold it and toy with it at the Samsung store. It is thicker and heavier than what the current technology enables e.g, the iPhone Air. Folded, correct me if I’m wrong, the Fold 7 is 8.9 mm thick.
 
That is their market. They are not going for a niche. However, Apple has too many products for sale in each category.
 
I did hold it and toy with it at the Samsung store. It is thicker and heavier than what the current technology enables e.g, the iPhone Air. Folded, correct me if I’m wrong, the Fold 7 is 8.9 mm thick.
The Fold 7 is as thick as a flagship Samsung phone. It’s obviously thicker than the thin focused offerings from Samsung and Apple.
 
Mac Rumors has been around for a long time. Long enough for people to come onto the forums and post how something Apple is going to release will fail and provide reasonings for it. iPod, iPad etc. yet here we are. Years later and these posts get dug up and presented as artifacts of failed theories. This one will be no different. Apple will sell enough to command the #1 spot. Not more than their pro/max lineup mind you. But more than any other fold in history.
 
Most of the world (real people, not tech journalists) are keeping their eyes on Apple and I think a foldable iPhone will be a hit... assuming it doesn't cost more than a mortgage payment.
 
We need less screen time not more. In that view, I will never use a foldable phone. It will just lead to temptation or at best, half of it will not get used. I do not want a screen any bigger than the Pro Max sizes, it makes zero sense. Its a phone, not a work computer. Use the right tool for the job.

I barely use my phone for anything when I am out and about. I use that as micro digital detox. If I am waiting for an appointment, even for 30 minutes, I rarely pull out my phone. We need people to do more of this. I am constantly frustrated by my family when we have family dinner and everyone has their nose in their phone. Take these digital detox breaks, it is good for your health in many ways.
 
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By OP's logic then Rolex as a brand is a total flop with only 0.002% of the total watch market share when put up against brand like Apple.
Rolex is not publicly traded which allows them to remain a niche brand. Apple is. They MUST ALWAYS....ALWAYS achieve infinite growth.
 
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A larger tablet-sized display very obviously potentially facilitates:
• Better viewing of still photos.
• Better viewing of video.
• Better viewing of fields of text.
• Better viewing by the large percentage of the population with vision impairments.
• Better gaming.
* * * While still fitting into a pocket of course. * * *
I honestly don't know why people treat phones this way. How often are you driving or shopping to where you are browsing pictures, or watching videos, or playing games? In such cases where I do have time to do those things, taking a very small backpack with me (or just carrying it) for an iPad is the better experience. A 13" display is better for gaming/watching videos/reading text/etc than even a foldable phone would be.
 
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A folable smartphone isn't only for watching videos. And as long as Apple implements split screen multitasking - which with 12GB of RAM should be easy look at all the iPadfs with only 8GB of RAM - on the new fodable iPhone, there will be countless reasons to get that over a regular iPhone.
Where is the line between using a PHONE for multi-tasking productivity work vs just using a iPad? If you are at a position where you unfold a phone to multi-task, just bringing an iPad will make the experience exponentially better.
 
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Where is the line between using a PHONE for multi-tasking productivity work vs just using a iPad? If you are at a position where you unfold a phone to multi-task, just bringing an iPad will make the experience exponentially better.

Convenience, I always have my phone with me but rarely my iPads. Same reason as why people take photos on their phone when a DSLR would be much better.
 
Meh it’s all subjective.
I love video content so give me big screens anywhere to stream my stuff.
A bigger screen in a small form factor in my pocket…that’d a product for me! But maybe not for YOU!
 
I can't speak to long-term success, but I think the first gen will sell pretty well.

A lot of people are in love with their phones and want the best that they can buy. There are plenty of reasons to debate whether this will be the best or not, but it will certainly be the most expensive. It will be a bragging point for many. Whether you see it or not, people will buy the most expensive iphone just because it's the most expensive iphone.
 
Where is the line between using a PHONE for multi-tasking productivity work vs just using a iPad? If you are at a position where you unfold a phone to multi-task, just bringing an iPad will make the experience exponentially better.

Unless the position you're in makes bringing an iPad along uncomfortable or unwieldy. Then "just bringing an iPad" will make the experience worse.
 
No way will it flop. I would buy one today if an Apple foldable phone was available. Tempted to buy the Samsung one, but have so many Apple things, I can’t switch and I do love Apple.
 
Galaxy Fold 7 is insanely popular. A lot of people are saying it's the first folable phone they wpuld seriously consider. It isn't much thicker when folded than the current iPhone 17 pro max. If Apple can pull something like this off, it will sell like hotcakes.

Incidentally, I have friends who have literally delayed upgrading for YEARS as they are jealous of Samsung Galaxy Z Fold and are waiting for Apple to relese a phone like that. I also think Apple can pull split screen multitasking with more than one app open at a time with a foldable. And I disagree that nobody is asking for this/it doesn't solve any problem. Lots of people hate consuming content on a small screen.
It's brilliant. If you try one you want one.
Best of both worlds, you put it in your pocket like a phone then you've got a screen on one side and keyboard on the other so a great sized keyboard- if that's what you want. Or one thing on one screen and something else on the other
Open it up, the line down the middle disappears when you are right in front of it and then you've got something the size of an ipad. It's not bigger or heavier than a normal phone
What is there not to like about that?
 
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Mac Rumors has been around for a long time. Long enough for people to come onto the forums and post how something Apple is going to release will fail and provide reasonings for it. iPod, iPad etc. yet here we are. Years later and these posts get dug up and presented as artifacts of failed theories. This one will be no different. Apple will sell enough to command the #1 spot. Not more than their pro/max lineup mind you. But more than any other fold in history.
Foldable smartphones after 7 generations have less than 2% marketshare. You’re sort of saying what I’m saying: this is a niche product. And Apple may take the number 1 spot of a niche market.

The Apple Vision Pro has failed which is what I predicted right after it was announced. Apple cut its own meagre sales forecasts and reviewing AVP user groups shows a pattern of unhappy users due to lack of content and issues with the form factor of the device.

So not every prediction on here is wrong.
 
Unless the position you're in makes bringing an iPad along uncomfortable or unwieldy. Then "just bringing an iPad" will make the experience worse.
My point is that there is an assumption being made that people want to use a tablet across a series of use cases throughout the day.

I am calling that assumption out as false. We know from market research that people do a narrow set of things on a tablet. And we know the top ways people use their smartphone.

A tablet is more awkward to use because it’s bigger and needs two hands to hold and use. Apps and the web are now optimized for smartphones. It’s become efficient to use smartphones, especially as the screens have gotten bigger.
 
Foldable smartphones after 7 generations have less than 2% marketshare. You’re sort of saying what I’m saying: this is a niche product. And Apple may take the number 1 spot of a niche market.

When is "taking the number 1 spot" in a niche market no longer flopping though? I understand that literally nothing outside of Apple releasing it and it selling like gangbusters will change your mind, (and probably not even then), but...

The way I look at it, right now, ~30% of the worldwide population (and an even higher percentage of the worldwide population with the means to buy a $2000 smartphone) won't consider a foldable because Apple doesn't make one. So that 2% of sales doesn't include a large chunk of the addressable market. Not to mention Apple will likely heavily promote it as "our most advanced iPhone ever" and explain why it's so much better than all the other foldables that have come before (even if it's not actually all that much better) to try to upsell people from the base models or the Pros.

2% of global smartphone sales is like 24 million devices a year. Even if Apple only adds 1% to that, it's 12 million devices. Apple sells ~230 million iPhones a year, so 12 million is ~5% of iPhone sales. And for those 12 million devices, the average selling price of the device is roughly equivalent to that one user buying 2 iPhones that year instead one. Assuming the average selling price is $2k (I suspect it will be higher), that's $24 billion in revenue.

And I suspect Apple will, at a minimum, match the current 2% (i.e., the 2% of worldwide sales becomes, at a minimum, 4%). In that universe, the fold is now accounting for 10% of iPhone sales, and Apple is making close to $50 billion in revenue off of the device. So Apple is now making as much in revenue from the foldable as Intel makes as an entire company.

So I guess that's a long way of saying, "sure, it might a niche, but it's a profitable niche."
 
When is "taking the number 1 spot" in a niche market no longer flopping though? I understand that literally nothing outside of Apple releasing it and it selling like gangbusters will change your mind, (and probably not even then), but...

The way I look at it, right now, ~30% of the worldwide population (and an even higher percentage of the worldwide population with the means to buy a $2000 smartphone) won't consider a foldable because Apple doesn't make one. So that 2% of sales doesn't include a large chunk of the addressable market. Not to mention Apple will likely heavily promote it as "our most advanced iPhone ever" and explain why it's so much better than all the other foldables that have come before (even if it's not actually all that much better) to try to attract people who wouldn't have purchased one in the past.

2% of global smartphone sales is like 24 million devices a year. Even if Apple only adds 1% to that, it's 12 million devices. Apple sells ~230 million iPhones a year, so 12 million is ~5% of iPhone sales. And for those 12 million devices, the average selling price of the device is roughly equivalent to that one user buying 2 iPhones that year instead one. Assuming the average selling price is $2k (I suspect it will be higher), that's $24 billion in revenue.

And I suspect Apple will, at a minimum, match the current 2% (i.e., the 2% of worldwide sales becomes, at a minimum, 4%). In that universe, the fold is now accounting for 10% of iPhone sales, and Apple is making close to $50 billion in revenue off of the device. So Apple is now making as much in revenue from the foldable as Intel makes as an entire company.

So I guess that's a long way of saying, "sure, it might a niche, but it's a profitable niche."
Your thinking is not that of Apple. What we have seen with the foldable market is that sales have been wayward. They’ve grown and declined and grown etc. It indicates a limited userbase. Product offerings are quite advanced, including the Samsung Z Fold.

There’s nothing on its own, wrong with selling millions of a device. The problem is… is this going to be a sustainable market for Apple or will it fade and die like past convertible products. My position is that it will fade and die, or at least remain niche.

This is a big deal for Apple because the fold will add to an already complex product line and Apple must create a unique software experience for such a device.

And for everyone wanting this fold, why are these same people not also calling for a convertible MacBook?
 
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Your thinking is not that of Apple. What we have seen with the foldable market is that sales have been wayward. They’ve grown and declined and grown etc. It indicates a limited userbase. Product offerings are quite advanced, including the Samsung Z Fold.

There’s nothing on its own, wrong with selling millions of a device. The problem is… is this going to be a sustainable market for Apple or will it fade and die like past convertible products. My position is that it will fade and die, or at least remain niche.

This is a big deal for Apple because the fold will add to an already complex product line and Apple must create a unique software experience for such a device.

And for everyone wanting this fold, why are these same people not also calling for a convertible MacBook?
I will use my new Apple folding phone only when I wear my Vision Pro. LOLOLOLOL!
 
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Your thinking is not that of Apple. What we have seen with the foldable market is that sales have been wayward. They’ve grown and declined and grown etc. It indicates a limited userbase. Product offerings are quite advanced, including the Samsung Z Fold.

There’s nothing on its own, wrong with selling millions of a device. The problem is… is this going to be a sustainable market for Apple or will it fade and die like past convertible products. My position is that it will fade and die, or at least remain niche.

This is a big deal for Apple because the fold will add to an already complex product line and Apple must create a unique software experience for such a device.

And for everyone wanting this fold, why are these same people not also calling for a convertible MacBook?
I guess I don't see why it wouldn't be sustainable. If they are getting 5-10% of iPhone sales to have an average selling price of over $2000, then I think that'd absolutely be worth the cost of creating and maintaining specialized software (that I strongly disagree is a big or even particularly hard lift).

I mean, even if the foldable only accounts for around 5% of all iPhones sold in a year, that is slightly less revenue that to all Macs sold in a year ($30 billion), or all iPads sold in a year ($27 billion), and the average selling price per device will be over 1.5 times higher than the Mac (~$1300) and four times higher than the iPad (~$500). No one says "the Mac isn't sustainable" or "the iPad isn't sustainable." So why would this device be unsustainable? Do you think people will buy it once but then not buy them again because they don't use it? I guess that is possible, but I think probably pretty unlikely given what I see from those who use the Samsung foldable about how great they are.

Anyways, I guess at this point we'll have to agree to disagree. I've said what I'm going to say, and look forward to checking back in a year or two to see how things are going.

Cheers!
 
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