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I hope they use the latest panels with these new displays. The 3-year old 14ms are getting really long in the tooth compared to what's currently out.
 
New sexy eco-screens making loads of people chuck out their perfectly good compuiters and buy another unnecessary update.
Right on Steve :)
Fight the power
Still getting a new macbook when they update them though
 
will the new Apple logo be green? haha, that would look so funny.

or a picture of a real apple with a bite out of it
 
Hey wait. . .

WWDC is next month. . . with the rumors of Santa Rosa, how likely will we see LED screens in the laptops as well? Being that Steve did mention the bigger the screen the harder to make it LED. . . the laptop screens are smaller then the display. . . I would really want a Macbook Pro with LEDs. What do you guys think?
 
Well, to be honest, I didn't expect Apple to cave under Greenpeace pressure. On the other hand, though, LCD is the next logical progression. I mean, it makes sense in Laptops to save battery life... but it saves energy all-around and doesn't require harmful materials so it's an overall improvement. It's not like Apple WANTS to destroy the environment, or anything. They're not heartless like some corporations.

Upon further thought, I think Apple used this natural evolution to get Greenpeace off their back...

Good move.

-Clive
 
I'd like to see more of these ocassional essays from Jobsy... maybe even a blog!! :p

We have a blog from him, its http://fakesteve.blogspot.com/

Anyway, I'm glad this information was made public, but am wary of GreenPeace. According to an interview on the BBC World Service last week they based their reports only on information published on the companies' websites, which seems plain lazy to me. If they'd bothered to be scientific about the whole thing and destructively test some computers from all these compaines I'd prefer to listen to them. If the have, then let me know!

I'm all for going greener, but I just don't trust hippies. I'm more comfortable wanting to buy a new MacBook knowing that Apple are trying to sort it all out, but then... was there any other option?
 
Big bad Greenpeace again. They're such bastards for trying to make the planet a better place for future generations to live in!

You can bad mouth them all you like but they have apparently managed to make Apple change their practices now haven't they....


No, they didn't. You honestly believe that??

What they DID do was rate Apple lower than other computer companies simply so they could get more press. Because Apple's way more interesting to reporters than HP, for example.

And now that Apple comes out with a statement about things they've been doing for years (YEARS!) you come along and think that Greenpeace deserve credit for that?

How's that? Twising the facts suddenly makes them time travelers? Or something? Don't be ridiculous. The EU had far more to do with this than Greenpeace did.

All they did was force Apple to release this letter to the public. I like the letter. But that's a lot different than "making Apple change their practices."

Please.
 
Well, to be honest, I didn't expect Apple to cave under Greenpeace pressure. On the other hand, though, LCD is the next logical progression. I mean, it makes sense in Laptops to save battery life... but it saves energy all-around and doesn't require harmful materials so it's an overall improvement. It's not like Apple WANTS to destroy the environment, or anything. They're not heartless like some corporations.

Upon further thought, I think Apple used this natural evolution to get Greenpeace off their back...

Good move.

-Clive

Notice Jobs responds to shareholder's concerns. He never mentions Greenpeace. My take is that Jobs has no intention of EVER responding to Greenpeace, as he looks at them as people who have targeted Apple unfairly while ignoring the things Apple has done to lead the industry towards more environmentally friendly products. I'm sure he feels Greenpeace has an agenda other than what Apple sees as environmental clean up. Not to say Jobs is right, but I can't read his statement as anything but a FU to Greenpeace.
 
I wonder how much the "caving in to GreenPeace" factor weights against the "Keeping up with the competition" factor in Apple's decision.

Didn't Samsung just announce its own LED Backlit LCD display? Also, LED backlit displays might be Apple's way to make those MacBook batteries last longer.
 
Apple knows which way the wind is blowing. They're pretty much going to be required by law to take responsibilty for recycling in the EU anyway due to the WEEE Directive which seeks to make manufacturers responsible for disposing of and recycling their products at the end of their life cycle.

There is also the RoHS law (Restriction of Hazardous Substances) that they need to adhere to so it's not like they're doing something amazing for the planet all by themselves. So let's not all get carried away by how fantastic and cuddly Apple are for doing this 'off of their own backs'.

First off if you read it, these requirement come into play June 06 and Apple stated they were compliant 2 yrs prior. I can tell many companies were struggling to meet this last yr, so apple being ahead of the game is very good.

Also, apple said they began recycling in 1994, long before anyone else was doing it and public awareness.

The other thing to keep in mind is that Dell and others who have been doing recycling were not doing for "green" reasons, it was about selling more computers they want as many of the older products off the market as they could get. They did not want to compete against thier own used computer. They rather you return it to them than see you give it to kid, or school or your parents. Plus they get to crush it and recycle the metal parts and get cash back. It about Dell making more money not making the environment greener.
 
No, they didn't. You honestly believe that??

What they DID do was rate Apple lower than other computer companies simply so they could get more press. Because Apple's way more interesting to reporters than HP, for example.

And now that Apple comes out with a statement about things they've been doing for years (YEARS!) you come along and think that Greenpeace deserve credit for that?

How's that? Twising the facts suddenly makes them time travelers? Or something? Don't be ridiculous. The EU had far more to do with this than Greenpeace did.

All they did was force Apple to release this letter to the public. I like the letter. But that's a lot different than "making Apple change their practices."

Please.

I agree. But they did get Jobs to write this response... which will inevitably get some media attention and hopefully provoke more public discussion/interest in the subject. So while I disagree with their practice the net result of more exposure to the topic can only be a good thing. This statement kinda reminds me of an article in Wired magazine about radical transparency by corporate America. A nice trend.
 
No, they didn't. You honestly believe that??

Yes....

Steve Jobs said:
So today we’re changing our policy.

I think that statement speaks for itself really.

What they DID do was rate Apple lower than other computer companies simply so they could get more press. Because Apple's way more interesting to reporters than HP, for example.

HP, the worlds largest computer manufacturer you mean? Yeah they're not as big a target are they?

And now that Apple comes out with a statement about things they've been doing for years (YEARS!) you come along and think that Greenpeace deserve credit for that?

Without pressure groups like Greenpeace banging on about it all the while major companies probably wouldn't even bother with thinking about the environment. Not as long as there is a margin involved.

How's that? Twising the facts suddenly makes them time travelers? Or something? Don't be ridiculous.

You need to step back from your devotion to Apple for a moment, chill out and take that aggresive tone out of your posts towards me mate.
 
I agree. But they did get Jobs to write this response... which will inevitably get some media attention and hopefully provoke more public discussion/interest in the subject. So while I disagree with their practice the net result of more exposure to the topic can only be a good thing. This statement kinda reminds me of an article in Wired magazine about radical transparency by corporate America. A nice trend.

Hey, I'm all for their goals too. It's just their goofy-ass way of going about it that I dislike.

Had they started a campaign last year complaining about Apple's secrecy on this matter and demanding a response like this...well that would have been perfect! I would have happily joined that sort of complaint.

But that's not what they did. So the fact that we got a good result here out of all this...that doesn't really excuse the way they went about it, in my mind.
 
Big bad Greenpeace again. They're such bastards for trying to make the planet a better place for future generations to live in!

You can bad mouth them all you like but they have apparently managed to make Apple change their practices now haven't they....

Obviously you didn't read the entire article, Apple has been doing what greenpeace claimed they were not doing for yrs prior to them making Apple their poster child.

Grant it, Apple is low on the recycling, but it will never be as high as Dell or others unless Apple plans is to be like the others and to get old Apple products off the market to sell more products. Again is if read, they been recycling since 1995, not 200x like the other companies.

Greenpeace or others can not claim a victoy here, they only went after apple since they did not have a public policy like the other companies. Also, greenpeace made claims that they could not backup since they never test the products to see what were the actual levels.

Lastly, Apple's policy change is not to be greener but to disclose to the public what their internal policy is and how they are meeting it.
 
"Our stakeholders deserve and expect more from us, and they’re right to do so," he wrote. "They want us to be a leader in this area, just as we are in the other areas of our business. So today we’re changing our policy."


The penny has finally dropped that being an environmentally-friendly company is better for the bottom line than not being one.

About effing time!
 
[snippet]
Yes....

HP, the worlds largest computer manufacturer you mean? Yeah they're not as big a target are they?
Without pressure groups like Greenpeace banging on about it all the while major companies probably wouldn't even bother with thinking about the environment. Not as long as there is a margin involved.

[/snippet]

Since HP is much larger and sell more computers and monitors can you explain to me why greenpeace doesn't go after them as publicly as they do Apple.Who , in all reality is actually greener that HP ?
 
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