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Not too far off from the price of a new Corvette. While I love high-end computing hardware, I'd take the new Corvette in a heartbeat.

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On a side note, has anyone seen an indication that the price of the trashcans are going down yet? Thinking of picking one up to add to my dusty collection of old Pro macs (a dual G4 tower and a 2009 Xeon cheese grater).
 
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A basic RED 8K camera is 50K upwards - a Phantom camera used for extreme sports film is 100K upwards. That's the industry.

I'm not disagreeing, but I'd like to clarify something. You're talking about Monstro VistaVision sensors which are definitely not basic—they're RED's most expensive sensors. The Helium S35 is the most basic RED 8K body and it's $24.5K for the brain. All in, it's maybe $30K for a complete build if you splurge. And honestly the most popular cinema camera is probably the Alexa Mini, which maxes out at 4K and you can still edit it on my current 2015 MBP if you really wanted to.

As far as the industry, we'll pay for anything that's quality—sure. But we won't pay for anything that won't make us money or is unnecessary. And while this machine is certainly quality and will make us money, I don't see how it's necessary, at least to the film industry at large. There are tons of manufacturers building custom machines at this point way cheaper, and specced to exactly match your software. And it's not even a stretch from macOS if all you're doing is using Resolve because you can use Linux.

Puget will deliver a killer Resolve system for less than the entry price of this machine. This Mac Pro is certainly odd. The highest end studios that would pay for this level of machine if they needed it are probably editing 4K Alexa footage—even if they're using the LF. This would be overkill. I guess you could run the whole studio on it, but then it goes down and everyone goes down with it.

I don't really see who this machine is for yet, other than people who basically need huge compute but only in very specific fashions—maybe science? It's not going to work for 3D until Redshift/Octane can use AMD GPUs. Most editors aren't working on 8K workflows—though this will accelerate that—as the majority of the film industry isn't shooting on RED as they hugely prefer Arri—and I'm saying this as a RED owner. Maybe there's something I'm not seeing, but everyone around the part of the industry that I'm in doesn't see who this is for either.

Is it too expensive? That depends upon the workflow. Won't it pay for itself? Yeah, of course. But why don't I just save myself the extra $9K as profit on a job instead? My $1300 hackintosh I built years 6 ago is still working and has paid for itself a few hundred times over. I'm not trying to be that guy, but at this point it seems like the only value of the MacPro is being able to expand it. So why pay for a board and system purpose built to hold other hardware I'll never be able to effectively use?

I love Apple. I love their hardware. The capabilities of this machine are nuts. But the problem is, there ARE other manufacturers making machines out there with hardware that is good too and it's not infinitely expandable and not infinitely expensive.
 
I like this computer; it's perfect for its intended uses. Hammer of Thor for hooked up creatives, and ultimate desk jewelry for income inequality enthusiasts. The pain of being left out is tempered, in my case, by the fact that I have a wonderfully capable/tuned 5,1 sitting under my desk already. Into which I am going to put PCIe SSD's instead of buying the new machine. So yeah, I'm not jealous, about 50% of the time.
 
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Yeah, that’s a lot of money. But for those Who are professionals in the tech sector that requires those types of specs’, this is the ultimate machine.
I don’t think this is aimed at "professionals in the tech sector." Maybe "film industry" is more apt.
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No problem with the maximum build out price, it's available if you need it.

The problem is the base price, which could have been more reasonable if they didn't go nuts with the physical design. $400 for a set of casters? The functionality of polished stainless steel could have been accomplished with quality chromoly, for much less cost. They really didn't need to re-implement the cheese grater holes just for an updated "exotic" look (also wonder how much of a dust hassle it will be??).

I'm not saying it should look like the pre-trash can MP, but I think the tremendous drive to create such a marked departure from the last tower shows just how out of touch Apple has become.

I'm not sure if there is a lower cost alternative for the processor that supports less max memory, but still can live in the same socket and motherboard (upgradeable of course).

It just seems to me that they could have done just as good of a job functionally and hit a $3.5K - $4K base price - without - looking like a "putty" colored box.

Other issues aside* - If the base price was $3499 I would have clicked buy already. $3999 would cause me a bit of deliberation, but an eventual WTF moment.

* I'm a developer on the fence about Apple platforms (for a number of other reasons).
This is the same thing we hear from the Apple bloggers.

dude, wasn’t built for you. Was built for people who need it and their company will pay for it.

im a bit tired of the prosumers crying about price—there are other options for you, including a spec’d out iMac or an iMac Pro.
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Duo Radeon Pro W5700X option is also not available to order yet so MAX price could hit $100.000 🤗
If it hits $100.00, I will buy several :)
 
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Today. Wait 3 years when the SSD is the same price but all other drives are running closer to the $100/TB mark.

Was that supposed to be insightful?
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Duo Radeon Pro W5700X option is also not available to order yet so MAX price could hit $100.000 🤗

I noticed that too - I hadn't even heard about this option, was it on the page before today? I only remember the low end card and then the vega ii + duo
 
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As I recall $60K was about the price of our VAX minicomputer setup in 1983. RAM was in megabytes, and the tape drive cabinet was bigger than the computer. Does anyone have an idea of the performance delta between the maxed-out Mac and the old VAX machines?

In 1983 I believe you would have still had a VAX 11/780as the next model came out in 1984. That was rated at 1 VUPs. I estimate the 28-core Xeon at somewhere around 64,000 VUPs.
 
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The 2019 Mac Pro full setup price over $60,000 is insignificant. Tim Cook plans to make it even more affordable by releasing a $300,000 Mac Pro in 2024
 
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Can someone please explain to me who needs the maxed one?
Ok I understand the the closer to entry models ones are used by creative professionals for making logos or editing videos for a client. But who uses $60K machine?

On the far end side, people who will make the next Marvel mega-war movie are probably using some sort of a multi-million server farm to crunch those 3D frames.
 
It’s tax deductible for any business buyers, so most people can just write it off. Same with MacBooks and iPads, etc. But not so much for iPhones, as they are more difficult to claim as a pure business experience or a depreciating corporate asset. So iPhones are more price sensitive in the market unfortunately and Apple is feeling that. A dollar spent on iPhone is, at least partially, a real dollar out of pocket. In other words, they are chipping into people’s personal after tax income.
 
YouTubers such as MKBHD are using £30k+ RED cameras - the file sizes these things output are massive. iJustine said she's filmed over 8TB for her test video. The horsepower this thing offers crunching through that lot is way, way more than adequate. It's the movie studios that are going to find the absolute top tier useful - they'll have clusters of them. Plus NO-ONE who buys this is going to be shelling out £60k (which I spec'd a system for, including 2 better-than-reference monitors!) in one go! There is such a thing as finance - a 3 year finance agreement would be about £1,800 per month which, speaking as a low-level pro (in comparison), my business could pay off in a week. And that doesn't even take into account what the PX value will be when the term is up! So in the real world, this thing is an absolute bargain!! Looking at the stats, MKBHD earns $8k A DAY out of his videos (I had no idea things were that insane, but that amounts to $3 mil a year!!) - he'll have the whole thing paid off in a week!
 
A fully maxed out Tesla S costs around 100 grand here. Yet people still buy them (beats me how, but they do :) The Mac Pro is not the usual poser machine Apple sells under the "Pro" label. It's actually a professional computer for a very small niche market. But within that niche market, it's actually competitively priced.

Of course, some 14-year olds with rich parents will be buying them as well and showing them off on Youtube. They, too, will at some time be confronted with the reality of life
 
Was that supposed to be insightful?
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I noticed that too - I hadn't even heard about this option, was it on the page before today? I only remember the low end card and then the vega ii + duo

the ram and gfx options is displayed at each sections end when you configure.. coming later I think it says;)
 
If you're a media professional that needs this kind of speed and power, your billable hours are going to pay off the $52,000 in few months, and you'll still have this upgradeable tool of trade for years to come.
 
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Not so insane at all for those who actually remember what workstations actually use to cost. When I got started in engineering the workstation to get was an Apollo DN660. For a lousy $40k (That is in 1983 $$ mind you) that was yours. In my work, IC Design at VLSI Technology, every engineer had one of these. We all know what the PC revolution did to prices and that's a good thing but silicon tech is running out of gas. While PC volumes are still quite good and the "Death of the PC" has not hit yet, because the "average" CPU these days will fill the needs of the 90% of the market, those with needs on the bleeding edge are going to see workstation prices rise. I will grant you that the new MacPro does carry the typical Apple premium but if I was still doing chip design these days I'd be first in line for one of these baby's for sure. Probably not the display nor the $400 wheels but the CPU/HD/RAM capacity of this bad boy is impressive. Just my 2cents.
 
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I'm always amazed at why this matters? Why does it matter what the MAXIMUM configuration cost? That's not really relevant to most people, is it? The vast majority of people won't max it out so..?
 
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Here’s what Steven Sinofsky has to say on this.


He has become quite the Apple spokesperson after leaving Microsoft.
I really don’t get the computer comparison to something produced 30+ years ago. The market and technology is obviously much more mature, things progress, it doesn’t prove value. You could say the same of cars - look this family saloon gets to 60mph faster than this Ferrari from 1987 and is a tenth the cost! Means squat all.
 
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