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I think Apple is brilliant to turn a controversial design element into a feature. However it looks awful when viewing video. Also I think people will call it the pill and not dynamic island. It blows my mind that this is the feature people care so much about.
Do you think that viewing video looks awful on phones with the notch? Probably not since the default is for the video to play within the safe area under the notch. You have to zoom and crop the video to get it to extend into the notch area. I expect the dynamic island to work basically the same with videos defaulting to the safe area. I know that Apple showed some videos playing in a zooming in mode on the demo but that is unlikely to be what you see by default.
 
The fact that a minor feature hiding a 'negative' feature (the pill) is considered the biggest announcement of a new iPhone says enough about the lack of innovation.

Still don't think that's really Apple's fault, it's just the maturity of the market. Except for maybe foldables, phones have reached their final form for now.
Of course people are talking about it. Not only is it a clever, classic Apple design, but its also the only thing which wasn't leaked months ago. Genuine surprises are far and few between.
 
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Imagine a phone without a notch but with two front facing speakers? Wild concept, huh?

Sony somehow manages to do it.... while even adding a headphone jack, fingerprint scanner on the power button (the most logical place to put it) and a microSD card slot.
Front facing speakers isn't a wild concept. HTC did it back in 2013 and LG did it in 2005.
 
Apple has invested too much into Dynamic Island for it to go away any time soon. I see no reason it won't make appearances in non-Pro iPhones (next cycle?), iPad Pros (this cycle?), other iPads (eventually?), maybe even trickle down into laptops and displays at some point. Regardless, it seems pretty clear that Dynamic Island is not a one-hit wonder. Even if we eventually move all sensors under-screen, requiring cutout, I can see Dynamic Island morphing into something like Dynamic Amoeba: able to move anywhere on the screen and not be tied to any specific cutout location.

Regardless, Apple tends to prefer getting several cycles, and return, out of their innovations. Not uncommon to see them leveraging an innovation across several manufacturing cycles and platforms. It's both a means to generate ROI as well as buy precious/necessary time between marketable innovations. As some understand, innovation is not push-button (1, 2, 3 INNOVATE!). It takes time, a lot of trial and error, a mountain of money and some dumb luck. Thus, innovating in a way that is both marketable and profitable is an art very few have mastered. While not an exacting science, Apple seems to have done (and is doing) pretty well, in that regard.
That makes sense. I for one, am putting in my vote for "Dynamic Isthmus" on iPadOS. Who's with me? ;)
 
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Thene there's a 3 trillion dollar company... who's never done it. 👎
Ironically, they have done it before... just not on their phones. Back before smartphones were even a thing, Apple did something that practically nobody in the industry had done before, and included front facing stereo speakers... on a computer. (Egads! Such an innovative concept!) Bizarrely, the vast majority of the computer industry still made you buy a separate set of speakers and a separate monitor! :eek:

Anyway... that's just my tongue in cheek way of pointing out that not every "innovation" is nearly as interesting or applicable as people might assume. It only just barely made sense on that old iMac, because the speakers were still only about twelve inches apart; anyone who wanted to really experience stereo sound still bought external speakers, and they set them a good deal further apart. Or they just used headphones... much like many people do with their smartphones, iPhone or otherwise. Thus, I would suggest that maybe front facing stereo speakers on phones isn't such a common thing simply because it's not nearly as useful as it (ahem) sounds like it should be.
 
Idk why I’m annoyed now but just wait for google and all of the other oems to copy’s apples “dynamic island” with tacky software esque solutions. Mark my words. You’ll see it android 13. 100% they don’t rush around and it’s pathetically hilarious how fast they get to copying how blatant hahaha
 
In my opinion it’s time to drop the ‘dynamic nothing’ gimmick, since the X we always had an obtrusive big black splodge distracting us from our digital content.

Dynamic island may be cool idea. But it has come to late, many users are still using iPhones with notches including myself, there may be not a lot of demand for it. It also it raises the question will it ever make its way to MacBook Pro.

I believe it’s decoy as Apple is finding difficulties to move the cameras under the display and is buying time. Also much like MacBooks Pro Touch Bar it will never be utilised to its full potential by 3rd party developers and users may never take to it.

I can wait patiently for the iPhone 16 pro and max. Which I believe will be the first evolutionary steps to a full screen iphone & probably the next iPhone with major design changes. It will also make displaying video content more pleasing to the eye.
 
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Those that have an iPhone know they have an iPhone. Signalling it to others is just vanity. Besides what is recognisably Apple about design features that have literally changed multiple times in just a few years. Home Button > Notch > narrower Notch > Slot / Dynamic Island. Not to mention things like Flat Edge design which had fanboys demanding every product should follow so it all looked "uNiQuElY aPpLe".
Disagree, it's advertisement. That's why Mercedes has their emblem all over their cars. Why do you think Apple sue Samsung years ago?
 
People using an iphone will propably already know

The design language turns every user into a walking advert for Apple.

Much like AirPods and why they offer any colour as long as it’s white. Remember those ads with the dancing silhouettes? You can spot AirPods a mile off.
 
Hard disagree here. I think it’s very jaded and cynical to think this about what is probably the coolest and most USEFUL feature that is sure to be (poorly) co-opted by rivals by next year.
It’s not a gimmick, and since there has to be some portion of the screen blacked out to accommodate FaceID, this is a really nice and creative use of the space.
 
I think Apple is brilliant to turn a controversial design element into a feature. However it looks awful when viewing video. Also I think people will call it the pill and not dynamic island. It blows my mind that this is the feature people care so much about.

If there is one thing left that Apple’s team is good at, it’s marketing lol.
 
Oh please, USB-C, one cable to rule them all. Enough with the lightning port. I can only imagine how people shooting 4K RAW video are transferring those files out of their iPhones.
How many people we are talking about here ?
Some people want 10 gbps ethernet connection on laptop, and every one starts complaining about Apple not including 10 gbps ethernet port on MacBook air.
I am convinced that most people don't care about file transfer speeds.
 
The fact that a minor feature hiding a 'negative' feature (the pill) is considered the biggest announcement of a new iPhone says enough about the lack of innovation.

Still don't think that's really Apple's fault, it's just the maturity of the market. Except for maybe foldables, phones have reached their final form for now.
I don’t think you understand what “innovation” means. Android phones across many brands have been using a hole-punch design for years. In all of those years, why didn’t one of them do what Apple did? Though you may see it as subtle, it is the very definition of “innovation”. Some of the most innovative ideas can be subtle.
 
I'm still rocking an iPhone XS so if the iPhone 15 has the DI and USB-C, then it will finally be time for me to upgrade. I'd also get dual eSIM, Bluetooth 5.3 and 50% more battery life.
 
The notch was a defining design element —love it or hate it. The iPhone has to have a recognizable feature so that people know it’s an iPhone. Not a generic slab of screen.
”People” don’t have to know I have an iPhone at all. I couldn’t care less.
 
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