Many of the "features" that need to be added to FCPX will come from third parties.. at prices far higher than the current cost of FCPX. You cannot buy FCP based on cost...
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Adobe and Avid Target Final Cut Pro Users With 'Switcher' Discounts
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Many of the "features" that need to be added to FCPX will come from third parties.. at prices far higher than the current cost of FCPX. You cannot buy FCP based on cost...
That's true but quite frankly, Premiere really "grew up" the last couple versions while FCP stayed essentially the same since version 6, nearly 4 years ago. It would be like if Adobe moved Photoshop to 64-bit but neutured half the features including layers, cmyk support and not being able to open old psd files.
With no roadmap on when exactly pros are getting the features they need like giving pros more than one timeline track and the ability to turn off that magnetic timeline when they need it, I can see this playing out somewhat like the QuarkXPress -> InDesign transition.
Apple needs to put FCP 7 back on sale and add a utility to export FCP 7 projects to FCP X. Right now it's easier to import old FCP 7 projects into Premiere or Avid than it is to move to Apple's own software. That's just stupid.
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I think your post is spot-on and, in my opinion, a good number of the people making a huge stink about FCPX are coming out of the woodshed just to complain. Not all of them...but most.
It's amazing to me to see a product, not even one day old!, get shunned off by "every pro who has kept Apple afloat". I really want to question what the hell these "pros" are doing moving from a version of software that has been several years solidified to a day-one release. Lot of bandwagon jumpers, me thinks.
Funny yesterday I thought Adobe should make use of the situation; and here they are...
Guess they know how to run a business.
If they could just make the interface of their products work more alike to each other, well just wishful thinking I guess...
Guess they know how to run a business.
If they could just make the interface of their products work more alike to each other, well just wishful thinking I guess...
Where is this idea coming from that the "pros" are switching on day one and are disappointed?
The idea is you have another station that you test new software and plugins on. I don't upgrade to new software mid project. I have a computer that is exclusively for testing. (Check my signature) I am sure most pros do also. After testing the new version, FCPX, most have decided it is "not ready for Prime Time" if you'll pardon the pun.
Most pros have no issues with learning new software or switching from Avid to FCP to Premiere... anyone with experience in the industry has cut on all three...
the outrage comes from the plain and simple fact that Apple has made it perfectly clear that they are no longer interested in supporting or continuing their line of professional tools and software. We all had a sense it was happening, but the other shoe dropped when we finally saw the features of FCPX and Apple released their FAQ answering the concerns raised.
I am going to watch with GREAT interest to see if Apple will by this fall offer what I describe as the "Advanced Professional Pack" that will add back the features of Final Cut Pro 7.0 to Final Cut Pro X, including the ability to work with Final Cut Pro 7.0 project files.
I suspect that most people here spewing hyperbole don't understand the term "vocal minority."
Funny that, no Mac using video editor has Adobe Premiere files from 5 years ago. I wonder why that is?
When a Pro video application does not support an EDL or an external broadcast monitor, you have a tool that cannot be used in a professional workflow. It does not take more than 15 minutes to realize that.
Few pros "jumped" as you say.. they are simply dismayed that they will be forced to leave an EOL product for a competitor.
Excellent points- Avid and Adobe are there for the business market. I think that is an overall forest for the trees thing people miss. Apple is there for the individual (consumer market), not the business market. I think that FCPX's sales will be huge, but that FCPX's market-share to video editing shops (with more than one seat of NLE workflow) will plummet from FCS.
Apple wrote FCP X for the FCE market (the $300 market, the single user market) and they don't care (other than the PR black eye they've unnecessarily given themselves here) whether the $1000+ true professional market comes or goes - they aren't a company that focuses on silo'd professional level software and have been eliminating what they have over the last 5 years - it isn't who they are and it isn't where they are going.
For all the shops that have multi-seat NLE workflows - this is a wake up call. Make sure your NLE vendor needs your professional market as much or more than you need them. Avid, Adobe etc. do, Apple doesn't and that's not a good place to anchor your business (and the fact that Apple is running away from anything that isn't consumerish at a rapid rate).
I love Apple, but in 10 years I can feel pretty confident Adobe and Avid will be making professional level NLE software - in 10 years I can't confidently say whether Apple will even be making Macs, let alone multi-user workflow NLE software. Final Cut Pro, in 10 years, may be on iPads by that time. JMHO...
FCP7 still is completely functional, but the issues are the following:
1) Post houses can no longer purchase new licenses for FCS3 (since it's been pulled off the shelf) when they need to buy a new computer and load all of their editing software, hence resulting in a standstill.
2) We don't NEED to update to FCPX, but when our pro editing software reaches EOL (End Of Life), we need to migrate to software that will meet our needs of new file formats, faster speeds, access to more memory, third-party plugins, and tech support that keep our companies running at full speed. A decent amount of slow-down and our client base drops as well as our income. FCP7 support from Apple has ceased since it is now a discontinued product.
We need a company that is going to be devoted to their pro users (not consumer electronics and software). Apple's software focus is set for consumers and prosumers. There's nothing wrong with that, except that it's not the focus pros need. Hence why Avid and Adobe are a great choice to switch over to.
I'm in!
I will be buying 2 copies of Production Premium today! My people prefer AE over Motion anyway...it's just more powerful and has better plug-ins available.
Pretty smart of Adobe to try to gain market share while people seem upset with an Apple product. I'm just taking advantage of 50% of something I was going to buy in the near future anyway.
PS - Apple, I want my corporate login for App Store!
I will be buying 2 copies of Production Premium today! My people prefer AE over Motion anyway...it's just more powerful and has better plug-ins available.
Pretty smart of Adobe to try to gain market share while people seem upset with an Apple product. I'm just taking advantage of 50% of something I was going to buy in the near future anyway.
PS - Apple, I want my corporate login for App Store!
Exactly! I didn't "jump ship". Simply need to look to software that isn't EOL that I'm going to be able to use in the future and not be worried about a new format or feature that everyone else is able to do.
This is a great counter move. Apple need to break out in a sweat from the competition from time to time. They certainly aren't seeing much in the tablet market!
I don't think that many people will jump ship on FCP. Many studios have workflow entrenched in Final Cut 7 and will stick with that. Also, it's still going to cost studios tons to switch. These discounts bring prices to what FCS 7 was, and when it comes time to upgrade you new system after you switch you'll be paying the full price to Avid or Adobe. That simply isn't an option for studios with lower budgets.
AE has been FAR superior than Motion. Just look at the price differences. AE: $1,000. Motion: $50 This just goes to show you that by Apple making the app $50, they're going after the consumer than the professionals. I use AE everyday, and I wouldn't dare try to sell my motion graphics capabilities with a $50 backbone.
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Amongst all the outrage about missing FCP 7 import is childish complaints from Pros who refuse to learn the FCPX UI. Don't expect to believe these bunch of egomaniacs have no issues with learning new software.
Apple spent years to re-architect FCPX so they can actually provide cutting edge performance for years to come, and enabling faster and more productive editing sessions, and this is "plain and simple" that Apple is not interested in their line of professional tools?
In a year or two, nobody's going to care. The whiners here are right to be upset that they can't have the new features today, but to shout "Apple doesn't care about us anymore, Boo hoo!" is ridiculous. The missing features will come back, whether from Apple or a third party plugin.
And if third party plugins aren't good enough, well tough. Pro video editing is already a niche market. Expecting Apple to support one small subsection of a niche is silly. Wouldn't you rather Apple concentrate on the core editing features rather than import and export features that only a small section of the market uses? That's a perfect opportunity for third parties. Not everyone needs the same set of features. No you can use FCPX and buy a set of plugins you need, and another editor can buy a different set of plugins, freeing Apple's development resources up to concentrate on the core functionality. Apple even reduced the price so you'll be able to afford to buy the third party plugins you need.
This is another case of the vocal minority getting their say. I'd wager that most FCP users are not upset, it's just that their opinion doesn't make headlines, because that's not controversial or exciting.
After Effects isn't the same kind of program as Motion. It's more akin to Shake.
Their are more consumers than pro's out there. Apple is going where the money is at. Smart move for business, bad for the pro's who just got royally screwed over. I'll wait a bit to see if FCPX actually gets updated with better features.
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Sorry, I'm just a bit confused at this point. Wasn't Rosetta supposed to use Carbon libraries? And Lion would have drop those and that is the reason why FCPX has been rewritten in Cocoa and also take advantage of 64bit and GCD and such?
KnightWRX said:
Sorry, I'm just a bit confused at this point. Wasn't Rosetta supposed to use Carbon libraries? And Lion would have drop those and that is the reason why FCPX has been rewritten in Cocoa and also take advantage of 64bit and GCD and such?
Because despite the new interface and shortcomings (some of which Apple is supposedly working on) there are many good and some cases added features.
I would note that other than transitioning to a new version complete mid-project (which I can fully understand wanting to do) there isn't a lot of benefit to importing prior projects. You rarely if ever edit completed projects and running them back and forth between old versions and new one is problematic because very often the new version has feature the old one lacks and there's data loss as a result.
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I'm sorry, Motion and a piece of software that hasn't been updated in how many years now? Motion is Motion and Shake is dead and AE, you're right, does it all.
Maybe Apple will have an update soon that will allow support for all the third party add-ons from FCP7. Sort of like Rosette!