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I agree that Adobe can make money on content creation tools in the short term - but weaning people off flash can't be good for them in the long term. In a post-flash market, Adobe will have more competition creating HTML5 tools.

No - Adobe is doing this because they have to, not because they really want to.

The same can be said for photos and print media. They have been around for years but Adobe remains the standard for Photo Editing and Print Media.

Adobe doesn't make money off the Flash player... they make money off of Flash Professional.

If Adobe puts this tool into Flash Professional..... Flash and Flex developers will continue to prosper. And Adobe will not only be the standard for Photo and Print... but still be the tool of choice for interactive web!

So HTML5 is WIN - WIN for Adobe.
 
Just tried it, out of the 30 FLA files I have, it was able to successfully convert... none at all!

It would be great if I could make HTML5 content easily with Flash, but it seems that this isn't going to work anytime soon!

EDIT: Oh I get it. It does not support ActionScript. Like at all. None of the versions. Well that's a bit lame!
 
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nothing. It shows that Flash is still a viable option for web developers to develop content in a program they know, instead of using a perpetual HTML5 beta software (since HTML5 isn't fully approved yet). There are a lot more Flash and FLEX developers out there than there are HTML5 devs. Fact.

What in the world is an HTML5 developer? Don't most people refer to them as simply "web developers." And, yes, there are a lot more web developers than Flash developers. Despite your "Fact."

it's a win win for all sides. Of course, Apple may find a way to check HTML5 code on their devices for text such as 'developed with...' and make sure it doesn't work properly. I'm sure $teve Job$ isn't happy that Adobe found a way to still use Flash in a new environment. Poor fella has an inflated ego and a passion for hating competitors.

I guess it's easier to hate when you just make crap up.
 
I agree that Adobe can make money on content creation tools in the short term - but weaning people off flash can't be good for them in the long term. In a post-flash market, Adobe will have more competition creating HTML5 tools.

No - Adobe is doing this because they have to, not because they really want to.

How is it not in Adobes best interest to increase the developers target audience? The requirement of the proprietary plug-in has always been the Achilles heel of Flash content creation tools.
As long as they are delivering quality tools, they will keep developers.

As a bonus, they will no longer be responsible for end user stability, security and performance issues.
 
Further proof that the death of flash will not save us from crappy banner ads. At least flash ads are easy to block.
 
Adobe has been talking about this since they introduced CS5. I don't get why the few vocal "anti-Flash" crowd is so surprised by this. This has been Adobe's goal for a long time. They make money on dev tools, not runtimes. Who cares that the run time is some proprietary plug-in vs your standard HTML5 browser.

Stop reading only Apple news guys, you'll be better informed of what's going on in the tech world in general. ;)
 
Maybe Adobe will be shifting Flash to be just a creation tool instead of a content format.
 
Bad News

This is bad news for me as a consumer of information over the web.

First let me say that I don't mind ads on the web, AS LONG AS THEY DON'T MOVE WHILE I'M TRYING TO READ THE NON-AD CONTENT.

1. On the Mac, web developers will now add a non-Flash version of their ads to get around the Flashblockers and adblockers that I've installed. So we're back to the situation five (or ten?) years ago when every web page had dancing mortgage idiots and shoot-the-duck ads.

2. On iOS, now we'll get the annoying moving ads that are currently blocked by iOS's lack of Flash capability.

And don't give me any "I'm a responsible web developer and would never ruin my readers' experiences that way" nonsense. First off, if you don't do it, someone else will. Second off, you will do it.

Please, someone tell me I've misinterpreted the situation and everything will be fine.
 
Further proof that the death of flash will not save us from crappy banner ads. At least flash ads are easy to block.

Why would non-Flash ads be any harder to block? Theoretically, we should have more control of content made with open standards than we currently have with Flash. It will no longer be all or nothing.
 
Finally. Maybe this means Adobe is recognizing that Flash sucks.

I'm about as anti-Flash as people come, but Flash doesn't 'suck'. It's actually quite good, but it's proprietary and driven by business interests (most popular platforms get the best support).
They have good tools that focus on creating the content as opposed to the code behind it. This has it's place.
Providing better tools for the open-web is good for everyone.

FYI - HTML5 was never meant to be a safe haven from crappy sites and intrusive ads.
 
Brainwash

That's sad to see how easy all these people got brainwashed by Steve...
 
That's sad to see how easy all these people got brainwashed by Steve...

Actually this a Apple forum, meaning that most users have Macs. Adobe has largely ruined their own reputation on this platform through years of delivering sub-par players. Eliminating the need for a player effectively removes much of the criticism.
 
Please, someone tell me I've misinterpreted the situation and everything will be fine.

You did. This tool wasn't required for anything you describe. It was coming thanks to HTML5's Canvas tools anyhow. This only makes it so that people can use Flash to make the HTML5 stuff whereas before, they had to use some other tool to do it.

Basically, you were getting the animated stuff anyhow.
 
While this is a good step, Adobe is still doing it wrong.

They are NOT a platform company. Their DNA lies in making great design tools. This is just an attempt to continue having designers develop in Flash.

What they should be doing is developing HTML5 creation tools which are as good as their Flash tools.
 
While this is a good step, Adobe is still doing it wrong.

They are NOT a platform company. Their DNA lies in making great design tools. This is just an attempt to continue having designers develop in Flash.

What they should be doing is developing HTML5 creation tools which are as good as their Flash tools.

Flash CS5 is a creation tool first and foremost. The output just now can be either a swf or a straight HTML5 file.

You're just understanding Flash wrong.
 
Exactly!

I can't see what's in it for Adobe. It's a tool to help everyone move off Flash!

The thing is Adobe makes money by selling content creation tools not giving away free players. And also, this converter and HTML5 in general can only do about 5% of what Flash capable off. So there's no replacement for Flash out there anyway.

Only foolish people think that HTML5, even more so through converter, will ever be as capable as Flash. All vector animation, eLearning, gaming, 3D, AIR, this is still ruled by Flash. Based on the jobs posted for Flash developers I see a demand for it only rising.
 
This is bad news for me as a consumer of information over the web.

First let me say that I don't mind ads on the web, AS LONG AS THEY DON'T MOVE WHILE I'M TRYING TO READ THE NON-AD CONTENT.

1. On the Mac, web developers will now add a non-Flash version of their ads to get around the Flashblockers and adblockers that I've installed. So we're back to the situation five (or ten?) years ago when every web page had dancing mortgage idiots and shoot-the-duck ads.

2. On iOS, now we'll get the annoying moving ads that are currently blocked by iOS's lack of Flash capability.

And don't give me any "I'm a responsible web developer and would never ruin my readers' experiences that way" nonsense. First off, if you don't do it, someone else will. Second off, you will do it.

Please, someone tell me I've misinterpreted the situation and everything will be fine.

You have interpreted the situation correctly and everything will be fine. Sites will finally be able to display ads to those that wish to mooch free content without the possibility of ever making any ad revenue for the site provider. :)

Two sides to every story. But, hey, it's capitalism and someone will invent a new ad blocker for you. No doubt they'll have ads on their freeware site so they can afford to create the ad blocker.
 
Further proof that the death of flash will not save us from crappy banner ads. At least flash ads are easy to block.

HTML 5 ads will be much harder to block.

With IE9 just around the corner, we can expect HTML 5 ads very soon. HTML5 won't take off 100% until IE9 is in the wild.
 
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