So, from here on out, you want Apple to provide you with ALL of your media needs?
I don't want a "single gatekeeper" for my media needs. I want competition. I want more options. Imagine if you bought all of your TVs from only one store, Best Buy. Sound good to you?
Actually, yes, I'm fine with Apple providing all of my media needs. If M$ or Adobe want to create a closed loop system too, that's fine. The point is, for the user experience to be worth ANYTHING, the system must be closed. That's why we use Macs, isn't it? We appreciate the vertical integration of the product: software and hardware from *one* integrated manufacturer. Everything works.
Competition is over-rated. What has it brought? More expensive cable TV bills. More expensive satellite bills. Increased phone bills. Etc. I'm not seeing the price-lowering effects of competition when it comes to media and internet services, just balkanization and frustrated users.
The media companies need to license their content to everyone. Let M$ sell it to Zune owners. Let Adobe sell it to whoever is going to use this unnecessary new media player. Let Apple sell it to us. Let Apple's DRM protect files for Apple products. Let M$ DRM protect files for M$ products. Etc.
I don't care one lick about interoperability. I'm an Apple customer. There's no product I'd rather buy. What I want is a *seamless* experience. And, if I can't get that, or I'm so confused by which file works on which product, which service supports which platform, etc., I'll just stick with buying CDs and ripping DVDs.
Quite frankly, most of the media being produced today isn't worth all of this frustration. The music industry is churning out one garbage act after another and TV is so painfully bad that I can't believe I spend $70 a month on cable for the sake of two or three decent shows.
Apple's solution is elegant and simple, from the software (iTunes) to the hardware to the flat pricing model. If the media companies want me to buy more of their product, they need to make it available via Apple. If not, I'm not buying. Instead, I'm ripping or filesharing.