It's also why we got the abomination that was ios7... and everything that came after. Jobs was a practical thinker. And ios7 was anything but practical.
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'After Steve' Examines the Tensions That Led to Jony Ive's Departure From Apple
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When Pandora outdoes Apple Music in terms of creating personal radio stations, there is a problem, Apple needs to liberate the Watch from the Iphone, put tons of money into Siri, have some sort of a skunkworks team with one mission, create a product that destroys the Iphone, because if Apple does not create that product, somebody else will, the future is Star Trek and that Clooney boring movie "Solaris", at least the beginning of the movie, where he talks and controls everything in his house via some sort of Siri like device, screen like devices will probably become passe.
I don't think it's that simple - that seems like a great way to burn your reputation for luxury products.
I think Apple just genuinely misunderstood the high-end watch and jewelry community.
Source: I won't give Apple a penny for anything more than their most basic Apple Watch, because it's clear they are trying to abuse a market position here. I've decided to put that money into real watches that can stand the test of time.
Ives without a counterbalance resulted in flights of fancy that often ignored real-world concerns. And I say that as someone who loves many of Ives' designs.
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From the recent headlines, I was under the impression the Samsung Galaxy Flip and Fold devices were selling in great numbers, is that wrong?
This is my take as well -- I think the original Edition version did exactly what it was designed to do. For nearly a year, celebrities and models were rocking these and being photographed doing so, and that helped mute fashion industry resistance the Watch otherwise would have encountered.
Yes, and it was FINALLY needed. iOS 1-6 was too much Skeuomorph and it had to disappear. Heck, in retrospect, iPhone 5 and iOS 6 was complete mismatch. It was with iOS 7 where software finally had a match with hardware in terms of design.
and since Apple works on new version of products years in advance, most likely Jobs would’ve seen concepts for future iPhone with Ive’s OS design and would’ve preferred that over Forstall and even’s Job’s own skeuomorphic design in OS. (A risky move on Job’s part but he would’ve loved to see hardware and OS be designed seamlessly)
And without that, there wouldn’t be Apple where it is today. And I wish Apple was somewhat like that today. The MacBook Pro, I’m okay with just 4 USB-C ports and Touch Bar (which I HATE the fact that they got rid of because of new fan assembly that completely took over where Touch Bar internals would go) and would’ve loved to see them go further in thinning the device to something more portable and mobile instead of bulky one in 2021 model.
And I miss it too. The design overall in tech industry has stagnated since Job’s death. There’s literally, “no sex in them anymore”, it’s too boring. Not to mention, most of innovated feature has been perfected, and lot of new stuff like foldable technology, Apple sees it as gimmick and is right not invest into it until lot later. If it’s not useful, don’t put soul and money into it.
Yes, but not to the point of absurdity. I would rather have the thinner and much more portable MacBook Pro than one introduced in 2021, and even thinner than intro model one.
Agree. Apple didn’t lose its soul, rather it has stayed true to the identity they formented in the 2000s. They are a stand out in the crowd and for that have been rewarded with faithful customers.
All Apple needs to do is maintain integrity of business principles and continue building great products. I’m not sure by what you mean by magic. They have far better products today than any time in the past.
While I loved Ive's design over the years and it saved then company back then, I totally agree w/ you here. Losing functionality for aesthetics & thinness was heading in the wrong direction. The AW launch felt elitist and flashy even for Apple.
Won't read it for the yellow journal BS. "Lost its soul." Why Ive broke up with Apple is a long and kind of inevitable event. He started with Jobs overlooking his work, the product were a huge success, the iPhone only the hugest of products, ever. Jobs created it, and Jony, his pal, got all the encouragement he needed. But once Job was gone, he kind of pretended HE wa Jobs, he got a bit arrogant, I'd say. The problems with Mac computer were of the sort that happen when the designer tries to run it all. Thin, then, ,thin, fewer ports, etc., the keyboards that few people liked-- that kind of thing ended him with Apple.
Yup.
The Apple Watch wasn’t the first smart watch in this industry, so Apple needed to make their mark, other than just their branding. So what they did, was use the Apple Watch Edition as a tactic to gain media attention, and then of course the marketing using celebrities was another major move to push the Apple Watch into consumers heads. So really, it started off as a notification/fashion piece and has multiplied more into being a mature-Health device today.
Yes but the competition has caught up, of course the 2022 Iphone is better than the 2007 Iphone, but in 2007 there was nothing like the Iphone, now you can move to Samsung and do all the same things that an Iphone does, basically, mostly a question of which OS you prefer, no company lasts forever, or at the very least, no company stays number one forever.
Apple product designs have been very 'samey' for at least the past half decade now imo
Im not in a position to say whether Ive was good bad or in between but I think we need an Ive type cause things are feeling rather stagnant in the design department, again imo. but there are other issues that need addressing
Im not in a position to say whether Ive was good bad or in between but I think we need an Ive type cause things are feeling rather stagnant in the design department, again imo. but there are other issues that need addressing
You are forgetting one important thing.
We are likely still a very long way off from a AR headset that is entirely self-contained. As such, any such product in the near term will likely still rely on a smartphone for the processing "brains". And guess which company happens to have a billion iPhone users with a propensity to spend on expensive accessories?
People who talk of Apple as being one disruption away from irrelevancy seem to forget the power and the stickiness of the Apple ecosystem. Any new product is not going to have to just go better than the iPhone. It needs to do better than the whole of the entire Apple platform. Not saying it cannot be done, but it's definitely a way taller order than many here seem to give credit for.
Apple is doing better without Ive - he was definitely good for apple in the early days of Jobs, look at what apple is achieving without him - See Mac Studio: SD and USB on the front of the device.....
Enough with Ive. He had his spotlight.
And it’s very shallow to judge Apple only from the perspective of new category defining hardware. There are so many more people that actually drive the innovation, aka the Apple Silicon team under Srouji. Ive is only the shell. The silicon team is the one providing the heart.
I prefer the current Apple. Their design decisions seem more practical. From iPhones with larger batteries to Macs with better port selections. And thinner makes more sense now with Apple Silicon. Forcing thinness during Intel was just driving Apple into a corner.
And it’s very shallow to judge Apple only from the perspective of new category defining hardware. There are so many more people that actually drive the innovation, aka the Apple Silicon team under Srouji. Ive is only the shell. The silicon team is the one providing the heart.
I prefer the current Apple. Their design decisions seem more practical. From iPhones with larger batteries to Macs with better port selections. And thinner makes more sense now with Apple Silicon. Forcing thinness during Intel was just driving Apple into a corner.
USB-A is history. It's time to move on already.
Work on improving their software. Usability has noticeably regressed since 10 years ago, things have become more buggy and quirky and less cohesive, too many bad compromises (like the iPadOS 15 home screen design being awkward on the iPad mini), not too mention the general usability drawbacks of flat-design UI. Granted, the feature complexity has dramatically increased since 10 years ago, but that’s all more the reason to increase the efforts to hold everything together and make it “just work” again.
…reinventing interfaces for how he thought people should use them, and not for how people actually react to and use them.
Your positive sentiments are geared toward the long ago past, suggesting to me an indirect sentiment that he had more to offer then than recently. Therefore, it could be a huge gain in that room has been made for new, fresh visionaries. Not much was lost and/or maybe more was gained than lost.
Yes. Nobody sells tech with usb-A anymore.
I will say that has both been a good and a bad thing.
When it comes to wearables like the apple watch and AirPods, I feel there is no denying that form is even more important than function, because the best wearable product is useless if consumers don't want to be seem wearing them in public. In this regard, Jony Ive's minimalistic design aesthetic really shone through. People were not only fine with the design of the AirPods, they even become a fashion statement, as evidenced by the numerous companies aping said form factor.
And if we assume that Jony Ive has at least started work on the design of the rumoured Apple Glasses, then I am sure the product is in good hands because again, this is another category where looks matter even more than feature set.
This is Apple (and Jony Ive) at its best - removing barriers that were standing in between users and their products.
What I guess the pro Mac community didn't appreciate as much as the removal of features they deemed as necessary in a computer. And I do remember a lot of complaints about the new MBPs and Mac Studio being fairly uninspired-looking metal boxes.
And I believe this will continue to be the duality that Apple faces - how to keep their legacy Mac user base happy, even as continue in their quest to make technology even more personal and invisible to the end user. Because for all the attention that Macs once again seem to be enjoying at Apple, I continue to be of the opinion that it is wearables which represent the future at Apple, not PCs.
And for wearables to really thrive, Apple needs to continue to have that design-led product design culture, with Apple designers calling the shots, and searching for and having technology made to serve the product experience, not engineers excited about about new hot tech and trying to turn it into a product.
This is my biggest concern for Apple since Jony Ive's departure actually. That Apple may end up being content to simply give users what they want, and not focus enough to creating what they think users want.
I agree with you, a monumental task, if you told me that I had one million dollars and I could only invest in one company, right now, I would choose to put that million in Apple, so I agree that they have a tremendous empire, if they are smart, they will fund some revolutionaries from within.