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how childish and desperate... even apple doesnt believe in it or arent you going to use iphone at all and keep it inside the shiny apple box in a closet??

no surfing? not buying stuff (e.g. amazon). no emails? no messages? no skype, no to all?

not along time ago: https://www.bloomberg.com/news/articles/2018-08-08/is-apple-really-your-privacy-hero

You're quoting the experts from Bloomberg, right?
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While I value privacy, it’s totally invisible for the average user. Is iOS really that more safe than android? Isn’t this all up to the user?

I rather see Apple showing of some compelling futures to attract more customers. But sadly can’t come up with some anymore. Blackberry used the same tactic when it was falling behind and look how they fared.
If you are 'average user' pls. stop talking. Because then you can only babble like a student in the schoolyard.
 
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CES products you will see that never comes to the light of day
[doublepost=1546694956][/doublepost]CES products you will see that never comes to the light of day
 
Currently this is one of the biggest advantages of Apple since everyone else on the market is exposing your life and creating a profile on you and storing it on a server forever and ever that includes Google, Facebook, Microsoft, and everyone else with multipage user agreement.

That being said, this ad is a bit misleading given that everyone with an iphone is probably using some sort of the "free" services that actually does collect your data and knows what happens on your phone. I am sure almost 99% of people have a Google, Facebook, or some other "free" service product.

I would like to see Apple impose some sort of a rule that any app on their platform does not collect user data so long as he is not logged in with an account.
 
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IMHO, most people don’t use iPhones because of the privacy factor, they use them because of the ecosystem, the (ugh) status symbol, iMessage, their friends/family uses them, etc. not one person I’ve ever spoken with has ever mentioned privacy as a factor. I’m sure it’s important and a factor to some/a lot of people on this board and out in the real world but I don’t think it is to the general public. IMHO this is Apple being extremely out of touch with the wants of most of it’s consumer which is why the company will continue to lag in areas where Google and Amazon shine

iPhone owner since iPhone 4 here

Probably it is not really that issue in South Florida, at least for certain social classes.
In Europe, for example, this discussion plays a very different role. Also in my european circle of friends the privacy (Apple, VPN etc.) is an important decision criterion. None of my friends are criminals, all are very vigilant about what is happening in the world.
In Turkey, for example, there is a gap between supporters and opponents of the government. There, people could lose property and respect if disclosed.
In Germany before 1989 there was a dictatorship in the East which tried with all possible technical means at that time to expose opposition members and church people.
The value of privacy is always forgotten in prosperity. Someone who statistically classifies people feels easily almighty to make even better decisions. If governments have no instrumental humanity (things like that happen here and there), they will base their decisions on simplified statistical-illusory worlds.
Therefore, privacy is the highest and most important value in many cultures.
 
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Currently this is one of the biggest advantages of Apple since everyone else on the market is exposing your life and creating a profile on you and storing it on a server forever and ever that includes Google, Facebook, Microsoft, and everyone else with multipage user agreement.

That being said, this ad is a bit misleading given that everyone with an iphone is probably using some sort of the "free" services that actually does collect your data and knows what happens on your phone. I am sure almost 99% of people have a Google, Facebook, or some other "free" service product.

I would like to see Apple impose some sort of a rule that any app on their platform does not collect user data so long as he is not logged in with an account.
Apple's claims to superior protection of privacy are only valid within a narrow scope that virtually no one (those who don't use the "smart" part of their smartphone) falls under. It is, practically speaking, a marketing tactic.
 
I still wonder why people still try to argue for privacy but majority of the world uses Android. People are not switching because of privacy reasons, they will based on prices and features of a phone.
Agree.
And who can afford it, earns his money also for the protection of his privacy.
If the value of a new car color is considered higher than the value of privacy, then you buy a new car + Android. Everybody decides how they want it.
I'm just annoyed about people who don't value privacy. Or people who discredit this goal precocious as unattainable without ever deeply desired it.
 
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Probably it is not really that issue in South Florida, at least for certain social classes.
In Europe, for example, this discussion plays a very different role. Also in my European circle of friends the privacy (Apple, VPN etc.) is an important decision criterion. None of my friends are criminals, all are very vigilant about what is happening in the world.
In Turkey, for example, there is a gap between supporters and opponents of the government. There, people could lose property and respect if disclosed.
In Germany before 1989 there was a dictatorship in the East which tried with all possible technical means at that time to expose opposition members and church people.
The memory of the necessity of privacy then sinks into prosperity. Someone who statistically classifies people feels easily almighty to make even better decisions. When governments are stupid (things like that happen here and there), it can quickly become dangerous.
Therefore, privacy is the highest and most important value in many cultures.

Yes I think I should have prefaced my statement with “in the US”. That is a very interesting perspective tho and one i don’t typically think about living in the US
 
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I like the black design they did there. Simple pitch. Overall 9/10
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iCloud wasn’t hacked. It never was. This is called password phishing.
Does that mean they are bringing dark mode to iOS?
 
It never was. Don’t use 12345 as password
Of course the thousands upon thousands of unsuccessful tries to find that password, without causing suspicion, was the users faults as well?

A chain is only as strong as it's weakest link, and that is not going to change anytime soon. Recognizing that and building in appropriate safeguards is something Apple certainly should have done. Something as simple as - "We see that your account has had 10 thousand password fail attempts, we suggest you either learn your password or make damn sure that it's sufficiently complex enough that it will not be easily guessed."

Weird concept, I know.
 
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If your password is 123456 and your data gets hacked, would you blame Apple for their weak security?

Some would. Those that abhor ever taking personal responsibility for their actions. And instead go through life whining and blaming others for their bad decisions and the consequences that result.

Seems to be a lot of that going around.
 
It's a clever play on "What happens in Vegas, stays in Vegas."

I think it's smart of Apple to promote one of its strengths compared with the other big players. I'm always astounded at the number of consumers who don't pay attention to their own privacy and the use of their personal information. Perhaps this ad will get the attention of some of them.

Apple sees it as its only strength remaining. Holding on by a thread.
 
Interesting that Apple has chosen not to participate this year. I say this as someone who's been pulling companies out of trade shows for several years now, as the shows have become shows-for-the-people-who-do-shows -- and not really customer-generating events.

That said, CES is a little different...
 
#balling

Apple has a monopoly on taking individual (pseudo, i know) privacy serious. Sad for people who got priced out of the market and are forced to use alphabets os. Time for a new SE/cheaper device regarding the recent pricing „strategy“.
 
I like the black design they did there. Simple pitch. Overall 9/10
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iCloud wasn’t hacked. It never was. This is called password phishing.

The point stands though: unless iCloud gets hacked (if you have it turned on).

Apple needs to take themselves out of the business of holding the private keys that encrypt iCloud data and use on-device generated keys.

I do agree, no one has seen a significant iCloud hacked, but if we've learned anything over the past 3-4 decades it is that at some point it will be and having Apple control the private keys for everything in iCloud is a danger to everyone in the ecosystem.

I do think the ad is clever though. it just needs an asterisk: "*as long as iCloud backup is off."
 
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Interesting that Apple has chosen not to participate this year. I say this as someone who's been pulling companies out of trade shows for several years now, as the shows have become shows-for-the-people-who-do-shows -- and not really customer-generating events.

That said, CES is a little different...

This year? When was the last time Apple officially participated? I could very well be wrong, but maybe in the early 1990s?
 
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True... once their nude pics are out there... they're out there forever. That's unfortunate.

But as others have said... iCloud wasn't hacked.

It was a "very targeted attack on user names, passwords and security questions"

In other words... the bad guys opened the same door that the celebrities use... using their stolen credentials.

That's not the same as "hacking" Apple's servers.

Think of it this way: if I was to somehow acquire your MacRumors password... by an email phishing scam or simply guessing... and I login as you and post a bunch of crap under your name... did I "hack" MacRumors?

No... I "hacked" your user account.

There is a difference.
Forget it. FUD spreaders aren’t open to logical reasoning.
 
Apple's privacy policies are awesome, no doubt about it. But the phrasing of that billboard seems to suggest that Apple recommends people look at sketchy stuff on their phones. Not cool!
IMO, it’s a very clever play on the well known aphorism of Vegas. But to me it didn’t come across that apple was recommending or suggesting anything. Just a clever play on words.
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Guarantee that’s been rectified if true. Notice the if.
 
The government regularly subpoenas Apple and gets information off of iCloud, which isn't encrypted. So they can basically get your entire phone's contents.

EDIT- According to Apple, not even they can get the information. I am curious if this is really true.


There are two separate issues on device data and iCloud data. Both the iPhone and iCloud are encrypted. The difference is in who holds the keys. On the phone (assuming you believe Apple) they are in the secure enclave. On iCloud, Apple holds them. Yes, everything is encrypted between the device (iOS, macOS etc) and Apple's servers, but Apple has the keys to encrypt and decrypt things stored on iCloud.

Apple says they can't get iPhone data. Their tech documentation shows they hold the private keys to the data kept on the iCloud servers so they can access that data. Until data is encrypted on the phone/mac/ipad/whatever prior to leaving the device using on-device keys, iCloud and Apple are a huge target. If Apple's keys and servers re compromised either through a rogue employee, rogue consultant, stupidly clicking on an email or some other method, there is a ton of data available.

Anyone who thinks it won't happen has their head in the sand. The history of CS is replete with examples where no matter how good someone's engineering team is, someone will miss something at some point. Or someone will click on a phishing email, someone will be blackmailed, someone will give in to temptation and take a big payout to copy the keys. All it takes is it to happen once. Intel, IBM, Microsoft have all had big security holes. Apple is not perfect and has had issues with iOS and macOS and while it hasn't with iCloud yet, eventually it will, whether it is this year or this decade or next decade.
 
Apple sees it as its only strength remaining. Holding on by a thread.
It’s not their only strength. They still produce beautiful designs.

They should return to make useful products instead of focusing on removing functionality, and lower their prices.
 
Are we sure about that or just assuming?

It is factual based on Apple's documentation. Apple has the keys to things stored in iCloud. They are not encrypted on device using an on device key.

This is why China told Apple it had to store data for iCloud accounts created using China as their home country when they were created on servers inside China. That way China can compel Apple to provide the keys to the iCloud data stored there to decrypt them. Prior to that the keys to decrypt it were stored in the US. This has been widely discussed

The solutions are:
1. If you are in China don't turn on iCloud backups etc. Or anywhere else for that matter if you don't want a chance of having them stored on Apple's servers where someone could decrypt them.
2. Apple could enable on device encryption using on device private keys and then only store that encrypted data. Will that happen? I would hope so if Apple truly cares about privacy.
 
What a cheek that is! Yeah Apple although you didn’t offer any cloud security....
I’d complain if I was showcasing as CES. Because the last time I checked Apple is MORE then happy for you to use Facebook and Google apps on their iPhones whilst taking in 30% of anything sold through them....
Exactly. And there is no issue or conflicts based on your facts. Apple does not want to be a gatekeeper, however it does want to show that YOUR data is being handled as best as possible by apple. It can’t control, nor should it what Facebook does with your information and it has a right to take a cut of sales from the App Store.
 
True... once their nude pics are out there... they're out there forever. That's unfortunate.

But as others have said... iCloud wasn't hacked.

It was a "very targeted attack on user names, passwords and security questions"

In other words... the bad guys opened the same door that the celebrities use... using their stolen credentials.

That's not the same as "hacking" Apple's servers.

Think of it this way: if I was to somehow acquire your MacRumors password... by an email phishing scam or simply guessing... and I login as you and post a bunch of crap under your name... did I "hack" MacRumors?

No... I "hacked" your user account.

There is a difference.
You are right but to general public perception there was no difference
 
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