It is very fortunate for Apple's sake that people like Max and some others don't work for them . It's this kind of people who ruins the business and make big companies bite the dust.
Explaining to customers with a big smile and arrogance that they're dumb.
As I always said, it's because of Apple's great customer service that despite the problem we currently have with the iPad Air, we will remain faithful to the brand. It's because we love Apples products that we don't give up on the Air. Because Apple somehow recognize we have an issue, they exchange our flawed units. Apple don't tell us we have perfectly functional units, they trust their customer and blindly replace suspicious items. This is what customer service is about . Constant attention to their customers is what brought Apple where it is. To the top.
Undoubtedly with attitude like ' no Sir we're sorry but your product is perfectly functional ' Apple would have died long time ago.
You are right. I'm not an Apple employee so I can say what I think about this returned devices.
In many cases Apple didn't recognize anything : they just swapped your product to make you happy. They are trained to do exactly that.
I'm very happy about Apple customer service, but since I'm not related to Apple I can say that 6-7 returns are just crazy and move on