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AirPlay 2 on Smart TVs: Other Brands Coming, Lock Screen Controls, Siri, and More

Samsung , LG, Sony, Panasonic, HiSense, TCL, Skyworth, Vizio.

These lots pretty much covers 60% of Smart TV Market Shares going forward.

BUT.....

I still want an Apple Branded SmartTV with Apple TV UI.
 
rturner2 said:
This is mainly about movies, TV, rentals etc. Not really apps??? or games??
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I disagree. Recurring revenue from subscriptions coming in every month is much better than selling me an iPhone every three years. Great move..a necessary one at that.
 
erinsarah said:
I'm trying to imagine a scenario with this that doesn't involve me getting up to turn on another device. Currently I can tell my phone to airplay, say, Apple Music, to my Great Room Apple TV. Doing that wakes up the ATV, which in turn, though HDMI, turns on the TV. But at that point I am stuck listening to the music through the TV speakers unless I go over to my entertainment center and turn on the receiver to pump the TV sound out to my external speakers.
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Have your TV turn on your receiver. Or use a universal remote.
 
“- Smart TVs with AirPlay 2 will also integrate with Siri and HomeKit, meaning you can use your voice to request that a specific show be played on a specific TV, for example.”

Is this even possible with Siri and an Apple TV? I don’t think I can say”hey Siri play game of thrones on my Apple TV”
 
Here's an idea. Develop tvOS for TV manufacturers to run on their TVs, that way at least we don't have to deal with these ****** TV UIs at all. Oh and I want the Siri remote to work with them too.
 
31 Flavas said:
Aren't AV receivers already capable of AirPlay? I don't own one so I don't know how it works. Rather I excluded Air Play capable models when I recently shopped for a AV receiver, as I already owned an Apple TV.

That is I rather thought TVs never licensed AirPlay since it was 1) covered by AV receivers already 2) a licensing expense they could cut.

Where as iMessage has never been licensed anywhere period because 1) Platform advantage 2) Privacy / Security issues
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Airplay Music, Airplay 2 and Airplay Video are different protocols with different support. Heck, Airplay Video is a collection of protocols.
 
adrianlondon said:
"AirPlay 2-enabled TVs will act just like any other AirPlay 2 speaker, meaning you can send many different types of audio..."

so how does that replace an Apple TV? I can't even find the point of sending audio to a TV anyway; might as well send it to a sound system.
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It’s for video and pictures and screen mirroring, not just audio.
 
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chinito77 said:
As someone who was selling Apple products during the 2018 holiday season, Apple TVs were not a hot seller and HomePods were the worst. The only folks buying an Apple TV were those looking for a way to display photos or their personal movie/shows collections. As a sales man, I don't tell them that streaming photos or movies can be done via VLC and/or any DNLA app included with a Smart TV. As an individual, I feel rotten for having to sell things that people don't need. As an Apple user, it saddens me how much hope I had for the Apple TV and where it's at today.
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actually ... not very ethical, haha
 
As said earlier above, this literally means the end of Apple TV! Do you think there will be video projectors coming with the support of AirPlay 2 as well so schools do not have to buy Apple TVs anymore?
 
mcdj said:
Which is exactly why I’d be scratching my head if I were a stockholder.
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I wouldn't. It increases the usefulness of iOS and MacOS to users, so it will increase Mac and iPhone / iPad sales. If Apple makes one sale of an iPhone XS instead of a Samsung phones, and loses five Apple TV sales, they are still up financially.
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Cosmosent said:
RE: "described as coming soon:"

When your AAPL, you don't need to actually Produce anything, just issue a PR that says you will Produce !

In the meantime, the AAPL Board is interviewing Cook's possible replacement !

NO ONE should be surprised if AAPL announces this week that Cook has stepped down as CEO.
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This needs to be corrected.

You are completely confusing the name of the company, and their stock market symbol. The company is Apple. The stock market symbol is AAPL. There is no AAPL board. AAPL is not interviewing or announcing anything.

In addition to that, Tim Cook has made Apple gazillions of money. Nobody at Apple has the slightest inclination to remove him. Shareholders would be screaming if Apple tried to remove the person that made them rich. If Tim Cook decided to retire, they would BEG him to stay longer.
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ipedro said:
To you maybe.

This might be hard to believe, but people use tvOS apps on AppleTV and enjoy the integration with their iOS devices. AppleTV brings the simplicity, ease of use and polish of Apple to a TV user interface. I wouldn’t want to have to deal with my TV’s UI so it serves as a dumb screen for my AppleTV. AirPlay won’t turn a Samsung TV into an Apple TV.
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You use the TV app on your iPhone. The TV, I just want it to play movies.
 
kemal54 said:
As said earlier above, this literally means the end of Apple TV! Do you think there will be video projectors coming with the support of AirPlay 2 as well so schools do not have to buy Apple TVs anymore?
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It really isn't the end for Apple TV.
 
kemal54 said:
As said earlier above, this literally means the end of Apple TV! Do you think there will be video projectors coming with the support of AirPlay 2 as well so schools do not have to buy Apple TVs anymore?
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my apple tv is also a beacon for home lights, cameras ,garage etc from distance, that an samsung tv cannot do
 
They need to introduce a cheap Apple TV Stick to go to the low end of the market and beef up the current Apple TV Box to make it a console replacement for the high end of the market.
 
SBlue1 said:
They need to introduce a cheap Apple TV Stick to go to the low end of the market and beef up the current Apple TV Box to make it a console replacement for the high end of the market.
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too late for that...Apple just needs to release a real TV that has integrated appleTV inside functions etc
 
venturelli said:
It’s for video and pictures and screen mirroring, not just audio.
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Ah ok, I didn't get that from the OP; I read it as supporting audio only. If I can mirror my screen and send video to my TV then that would be great. And I can see it replacing an Apple TV purchase.

I don't generally like the idea of adding multiple features to a product - I can see people buying a new TV because they want a newer GUI rather than the picture not being good - but then I've just been burnt by having the battery on a great pair of bluetooth headphones die and Plantronics' response was "you need to buy a new pair of headphones".
 
Porco said:
It makes sense. To me this is just the modern-day equivalent of when they announced iPods and iTunes would be on Windows and not exclusively for Macs anymore.
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Except iTunes on Windows was about increasing iPod sales. This doesn’t increase sales of Apple hardware. Are streaming music and video services that profitable? It’s one thing to have services that are a product feature, that make your hardware more desirable. But when the services are the product themselves? Once Apple opens the floodgates the expectation will be that its services are everywhere. If I can buy and watch iTunes content on a Samsung TV, an Android phone/tablet and a Windows PC what’s the differentiation for Apple hardware anymore? I don’t see how Apple will be able to justify a premium price on their hardware anymore. And no way an Apple video service is going to pull in the kind of revenue and profits Apple hardware does.
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SBlue1 said:
They need to introduce a cheap Apple TV Stick to go to the low end of the market and beef up the current Apple TV Box to make it a console replacement for the high end of the market.
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My guess is the market for those who want to play console level games on an Apple TV is very small. Apple shouldn’t waste resources on it. Cut the price of the current box and introduce a cheap dongle.
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gnasher729 said:
I wouldn't. It increases the usefulness of iOS and MacOS to users, so it will increase Mac and iPhone / iPad sales. If Apple makes one sale of an iPhone XS instead of a Samsung phones, and loses five Apple TV sales, they are still up financially.
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Once the floodgates are open Wall Street will be pressuring Apple to put these services everywhere. Roku, Android, Windows, Amazon, you name it. The argument will be that these services only work if they’re at scale and ubiquitous. How that drives Apple hardware sales is beyond me.
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Abazigal said:
I suspect Apple Music still isn’t profitable yet. No idea on iTunes.
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OK so then I don’t understand the need for Apple’s video service to be cross platform on day 1. It’s one thing to have a service that might not be profitable but it helps sell another product or make another product more valuable. Yeah I’m sure Apple needs scale if it ever wants it’s video service to be profitable but as of right now there is zero positive buzz around Apple’s video plans that would make someone want to sign up for it. Why not launch it on Apple platforms first and then once they’ve demonstrated it might be something good they can push it cross platform.

My biggest concern is there is no one at Apple who can explain the shift in business model in a compelling way. The biggest thing Apple has been missing since Steve Jobs died was someone who could sell a product and deliver a compelling narrative. Cook can’t do it. Neither can any of his SVPs. Look back at the Apple Music launch at WWDC. Just awful. And when the new Apple TV was launched Tim Cook framed it as the future of TV is apps. Yet I can’t remember the last time anyone at Apple talked about apps on the Apple TV. I’m sure Tim Cook will get up on stage, pace around and say that Apple has thought deeply about blah blah blah and Eddy Cue will come up and give us the what, and the how and how much it costs but the why will be left to others to fill in.
 
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ee4life said:
Have you tried Movies Anywhere? If you just link accounts you should be able to watch most iTunes purchased movies using Vudu, Amazon, Google Play, etc. Or you can play them directly in the Movies Anywhere app.

Granted certain studios (Paramount, Lionsgate, and I think MGM?) won't port, but it would hopefully allow you to bridge a significant portion of your collection to their tablets.
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I'd love to use Movies Anywhere, but I'm in Canada and the service isn't available here. :(
 
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