system in package is NOT an industry first! My Sony WF-1000XM3 has the ability not only to use both microphones to tune out ambient SOUND or amplify but ALSO TO ADAPT BASED ON WALKING, running, sitting or via public transit communizing which in my experience easily kids the Beats Studio Pro with ANC. If Apple hasn’t improved on those then I’ll not feel any type of ways missing out.
I personally have disabled the adaptive audio on my WF/XM3's (and the 1000X before them) because it usually changes the NR when I don't want it to, and it interrupts the audio stream while it resets. Very annoying.
It's much better to just tap the left unit to open to ambient sound when needed- which is how the Apple units will work.
If (big if, of course) the Apple units have comparable SQ, the easier connectivity with my Apple devices will be appreciated. The much smaller case will also be an improvement.
If the SQ isn't quite up to that of the Sony, they will still have their place for applications where the Sony would be at risk- anything involving sweat or rain. The Sony, after all, has zero water resistance.