I personally have disabled the adaptive audio on my WF/XM3's (and the 1000X before them) because it usually changes the NR when I don't want it to, and it interrupts the audio stream while it resets. Very annoying.
It's much better to just tap the left unit to open to ambient sound when needed- which is how the Apple units will work.
If (big if, of course) the Apple units have comparable SQ, the easier connectivity with my Apple devices will be appreciated. The much smaller case will also be an improvement.
If the SQ isn't quite up to that of the Sony, they will still have their place for applications where the Sony would be at risk- anything involving sweat or rain. The Sony, after all, has zero water resistance.