All Three 2017 iPhones Said to Feature True Tone Displays

[Vanilla35]

Damn! The rest of us have to come here and read vague rumors that change daily!!
You already KNOW all about the hyper secret features that every single one of the rest of us is clueless about????!
SWEET!!!
So, dish:
What size will the screen be? Nobody knows here (but YOU!).
Will the whole thing be viewable, or will there be a reserved portion? Nobody knows here (but YOU!).
Will it have a TouchBar style experience? If so, can we interact w/ that without turning on the rest of the screen?
Nobody knows here (but YOU!).
Also PLEASE dish about wireless charging... inductive, or ranged? Nobody knows here (but YOU!).
Omg, I've been SO curious about the rumored dual front cameras... is it true? Is one IR? Do they support any new AR features? As always:Nobody knows here (but YOU!).
Oooooh,last but not least: materials & colors! I've been waiting for someone to tell me if I can expect a white ceramic version. Nobody knows here (but YOU!).

Wait.....
I'm starting to get a little bit confused.
S8 didn't even include "basically the same" dual camera feature that seems to be so popular on the iPhone 7+, much less a dual camera on the front for AR. They just recycled the same one from the S7. Hmmmmm....
They didn't include "basically the same" 3D Touch, like on the 6S/6S+, then improved on the 7/7+.... just a single spot for their virtual home button that doesn't include fingerprint scanning, leading to a separate, awkwardly placed sensor on the back, because they couldn't manage a "basically the same" implementation of the rumored screen integrated TouchID of Apple's 2017 offering.
Your imaginary side-by-side comparison isn't making sense to me...
Besides the edge to edge screen, is there even a single "new" feature or tech on the new S8?
And if there is bleeding edge new tech packed into it & it's as great as you claim, yet- you also claim that Apple's VERY next phone will be "basically the same"....... how does the term "finally" apply?? Like, "Oh, man... you FINALLY decided to come out w/ your September release phone... like you have the last 9 years"; Was there a rumor that they'd maybe release in April this year to avoid your dreaded "finally" comment?

Let's be honest, the screen is a big deal. People have been waiting for that for years. I for one would also like the wide lens of Samsung's front facing cameras. Aside from that, I'm good.

You sound too bitter to respond to your post seriously though

 

[itsamacthing]

The phones will also be stripped of cable and charger, and probably ship in a zip lock bag, 4 colors to.choose from. Innovation to the max.

 

[WhiteHawk]

True Tone and Nightshift, for those times when you actually want your display to look worse.

 

[Tycho24]

Let's be honest, the screen is a big deal. People have been waiting for that for years. I for one would also like the wide lens of Samsung's front facing cameras. Aside from that, I'm good.

You sound too bitter to respond to your post seriously though

Not at all!! =)
Sorry to have given that impression.
I agree that the edge to edge screen era is going to be WICKED!
Soooooo grateful it's here. That's pretty much been the mainstay of any "futuristic" handheld imagined in cinema for the last 20 years!
And.... we have arrived.
I even think that the Samsung phone looks better that probably any of their offerings that have come before.
I just can't abide by someone pretending that they are privy to the exact looks, specs, & features of Apple's next-gen phone, when it's still mid-cycle... enough to make bold, broad stroke, bs claims.
I am an absolute LOVER of competition. I think it makes winners out of us, the consumers.. as companies offer us more features to vie for our cash. So, admittedly- I'm a teeny bit disappointed by a few aspects of the S8. I was expecting them to "one up" 7+ with some fancy new camera tech, trick, or tweak. I was literally flabbergasted when they announced that they decided to use the exact same specced camera as was on their last year model, and just optimize the camera software a bit. That's unheard of! (and not how we keep stiff competition moving forward). I also was hoping to see another company's take at "under the screen" fingerprint sensor tech. I know quite a few methods have been bandied about/mentioned in patent listings for Apple; so I was disappointed that they decided to leave that out.
Ultimately; the S8 screen is GORGEOUS, but the device is as "play it safe" as you can get.... I guess they needed to go thicker, not thinner this year to ensure a SAFE battery & that's obviously the right decision- but I feel like, at this point the phone has a single redeeming feature, a gorgeous front, that is practically ALL screen! Once every single other manufacturer adopts that style though... what sets theirs apart? I guess just the awkward fingerprint scanner placement... I dunno- I honestly am a bit underwhelmed. And I CERTAINLY don't think it will look shiny come September, alongside Apple's new offerings.

 

[Septembersrain]

Now that's a nice addition on OLED or LCD. It certainly beats trying to perfect color tone in settings.

 

[Vanilla35]

Not at all!! =)
Sorry to have given that impression.
I agree that the edge to edge screen era is going to be WICKED!
Soooooo grateful it's here. That's pretty much been the mainstay of any "futuristic" handheld imagined in cinema for the last 20 years!
And.... we have arrived.
I even think that the Samsung phone looks better that probably any of their offerings that have come before.
I just can't abide by someone pretending that they are privy to the exact looks, specs, & features of Apple's next-gen phone, when it's still mid-cycle... enough to make bold, broad stroke, bs claims.
I am an absolute LOVER of competition. I think it makes winners out of us, the consumers.. as companies offer us more features to vie for our cash. So, admittedly- I'm a teeny bit disappointed by a few aspects of the S8. I was expecting them to "one up" 7+ with some fancy new camera tech, trick, or tweak. I was literally flabbergasted when they announced that they decided to use the exact same specced camera as was on their last year model, and just optimize the camera software a bit. That's unheard of! (and not how we keep stiff competition moving forward). I also was hoping to see another company's take at "under the screen" fingerprint sensor tech. I know quite a few methods have been bandied about/mentioned in patent listings for Apple; so I was disappointed that they decided to leave that out.
Ultimately; the S8 screen is GORGEOUS, but the device is as "play it safe" as you can get.... I guess they needed to go thicker, not thinner this year to ensure a SAFE battery & that's obviously the right decision- but I feel like, at this point the phone has a single redeeming feature, a gorgeous front, that is practically ALL screen! Once every single other manufacturer adopts that style though... what sets theirs apart? I guess just the awkward fingerprint scanner placement... I dunno- I honestly am a bit underwhelmed. And I CERTAINLY don't think it will look shiny come September, alongside Apple's new offerings.

Yeah they seemingly pulled an apple redesign this year. Very nice redesign, but the rest are spec bumps. Camera was a little surprising to me as well. Considering how gimmicky features are getting nowadays though, I'm even more interested in redesigns. Both phones add/will add facial scanning though, which is a nice non-gimmick. Will have to see how the implementation is, but I'll appreciate relying on that 80% of the time, instead of requiring what will be known as "effort" to put my thumb down and press firmly to unlock

 

[Sunny1990]

Out of curiosity on the picture you posted, what does a Samsung phone have anything to Do with Tru-Tone display for an iPhone? I see you blurred out "Samsung" on top of the bezel.

You clearly did not examined the photo!!???.that is not a Samsung phone it's a iPhone 8 OLED render photo.I blurred the camera and speaker grill avobe not the Samsung logo. Let me clear your doubt :-

This is the actual picture of the render with a galaxy s8. See the round corners on the edges of S8 display which differentiate the both phones and rest of them all Samsung Galaxy S8/s7/s6/note7 do not come with a white front bezel

 

[44267547]

@Sunnysunnysingh. So you're telling me I should have been able to recognize a " iPhone 8" render photo? When the actual iPhone 8 hasn't even been released yet? That's not possible Sunny, not even you know that.

All you did was google an "iPhone 8 render photo" and copy and pasted it on an article about Tru-Tone display! You're not even sure what Tru-Tone is and you're comparing OLED to a iPhone mock up photo? I think you confused yourself on the differences between a feature and the display itself.

Why are you mentioning the Galaxy S8 in your post and posting a picture of that? I never mentioned the S8, YOU did. It still doesn't make any sense why you blurred out the top of the phone? For what purpose? Because maybe the fact it's NOT an actual iPhone.

 

[Sunny1990]

@Sunnysunnysingh. So you're telling me I should have been able to recognize a " iPhone 8" render photo? When the actual iPhone 8 hasn't even been released yet? That's not possible Sunny, not even you know that.

All you did was google an "iPhone 8 render photo" and copy and pasted it on an article about Tru-Tone display! You're not even sure what Tru-Tone is and you're comparing OLED to a iPhone mock up photo? I think you confused yourself on the differences between a feature and the display itself.

Why are you mentioning the Galaxy S8 in your post and posting a picture of that? I never mentioned the S8, YOU did. It still doesn't make any sense why you blurred out the top of the phone? For what purpose? Because maybe the fact it's NOT an actual iPhone.

I like this render of iPhone 8, I really wish apple bring something close to this, and coming on the true tone display topic yeah i don't know much about this feature i think this feature was introduced in the iPad Pro,

 

[dampfnudel]

I really don't understand why they would come out with three phones. A 7s/+ and an 8 or whatever makes zero sense.

It does if you're interested in upselling and I think Tim is.
[doublepost=1491030011][/doublepost]

The 8 is supposedly more expensive.

Bingo.
[doublepost=1491030219][/doublepost]

Because the OLED model is going to be eye wateringly expensive. No doubt the 7s 7s plus will go for the same price points as the current models.

Or maybe a little less...okay, I can hear Tim laughing now in my head.

 

[BvizioN]

I really don't understand why they would come out with three phones. A 7s/+ and an 8 or whatever makes zero sense.

It is not the first time Apple has done this kind of thing. Look at the Apple Watch! They will try to make the 8 super expensive and 7s/7s+ a little less expenisve so it can appeal to more people. I don't like it either but it is Apples way and unfortunately I will be spending more on the iPhone 8 which by next year the 8s will be just a standard release with a standard price.

 

[0098386]

I bought an iPad Pro just for the Apple Pencil, I didn't even know about the true tone display. And it's gorgeous. I really want this tech as standard in everything.

 

[dantroline]

Basically all portable devices in existence now have high quality color cameras, so with a low power photo every now and again they should be able to estimate the ambient light levels (as they already do) and the color spectrum of the ambient light and adjust the display accordingly. Since when is this new feature somehow magical? Are they just rolling out to specific models to create the appearance of value adding?

 

[The Game 161]

Damn! The rest of us have to come here and read vague rumors that change daily!!
You already KNOW all about the hyper secret features that every single one of the rest of us is clueless about????!
SWEET!!!
So, dish:
What size will the screen be? Nobody knows here (but YOU!).
Will the whole thing be viewable, or will there be a reserved portion? Nobody knows here (but YOU!).
Will it have a TouchBar style experience? If so, can we interact w/ that without turning on the rest of the screen?
Nobody knows here (but YOU!).
Also PLEASE dish about wireless charging... inductive, or ranged? Nobody knows here (but YOU!).
Omg, I've been SO curious about the rumored dual front cameras... is it true? Is one IR? Do they support any new AR features? As always:Nobody knows here (but YOU!).
Oooooh,last but not least: materials & colors! I've been waiting for someone to tell me if I can expect a white ceramic version. Nobody knows here (but YOU!).

Wait.....
I'm starting to get a little bit confused.
S8 didn't even include "basically the same" dual camera feature that seems to be so popular on the iPhone 7+, much less a dual camera on the front for AR. They just recycled the same one from the S7. Hmmmmm....
They didn't include "basically the same" 3D Touch, like on the 6S/6S+, then improved on the 7/7+.... just a single spot for their virtual home button that doesn't include fingerprint scanning, leading to a separate, awkwardly placed sensor on the back, because they couldn't manage a "basically the same" implementation of the rumored screen integrated TouchID of Apple's 2017 offering.
Your imaginary side-by-side comparison isn't making sense to me...
Besides the edge to edge screen, is there even a single "new" feature or tech on the new S8?
And if there is bleeding edge new tech packed into it & it's as great as you claim, yet- you also claim that Apple's VERY next phone will be "basically the same"....... how does the term "finally" apply?? Like, "Oh, man... you FINALLY decided to come out w/ your September release phone... like you have the last 9 years"; Was there a rumor that they'd maybe release in April this year to avoid your dreaded "finally" comment?

Seriously dude I think you are misunderstanding what I was saying by finally to S8 features

I'm talking purely about

OLED
Wireless charging
Fast charging
Basically no bezels
Glass back

All key features I have been waiting Apple to come out with and I think many others have too.

That was all I was talking about. As an overall experience I certainly prefer IOS without question.

As for those rumours we are in 2017 where media and leaks with rumours arr rarely wrong from the good sources.

Look at the early rumours of duel camera and no headphone jack last year. That was out around this time and proved right. Just like we knew what the S8 was months and months before it was released.

There will be OLED just like it will be bezel less and include wireless charging hence the whole glass back rumours.

These good sources aren't wrong. If you don't believe them that's up to you or anybody else but I'm preparing for OLED and those features.

 

[ValO]

Yeah, I'm aware, that's why I said "nearly $400 premium."

Samsung is selling what we may presume to be a very similar display as what we will see in the iPhone 8 for $750. I understand your point about margins, but where's all the extra price coming from? You say 3D sensor(s). Fair enough... but the 3D sensors alone are going to jack the price more than another $100, beyond a starting price of $850? That's incredibly unlikely, particularly when you consider that the price for the legacy components in this phone are coming down, as they do every year.

Where's this additional $250+ component cost coming from? Remember, it's not the screen--we already allocated a whopping $100 extra just for that above.

EDIT: Granted, if this is all as sophisticated as rumored, R&D costs will also be passed on to us, so that is a consideration. But still. And now Fast Company believes "well north" of $1000? That would have to mean at a minimum that each iPhone costs $450 more than the current iPhone 7. What precedent in the smartphone industry supports that kind of one-year increase in cost, unless we're talking about a wildly expensive new case material?

It will have ios. That is it. And it will probably have a superior soc. And i hope apple will be able to integrate touchid in-screen instead of on of the back.(biggest flaw of the s8)
Top Android phones always had better specs on paper. But samsung or other companies has never managed to outsell a new modell iphone. And now the gap in specs will be closed/plugged by the iphone 8/x, why will this change? Sorry, but apple is not " doomed" . I think it will be quite the opposite in a years time.
I' ll even bet you that the 7s/7s+ alone will outsell the s8/s8+.

 

[Sevendaymelee]

I'll take a white screen to a yellow screen any day. lol

 

[DoctorTech]

This is the first feature I turn off on any device, adaptive brightness or anything that mucks around with color based on brightness or time of day.

I don't want my display to go orange or yellow or become super bright or dark, period. I find this incredibly annoying because in reality this usually all happens unexpectedly and in some situations it can vary frequently if you are not in an environment which constant light intensity, like in a vehicle or outside on a partially cloudy day. And I will be a judge of the quality of sleep I get without someone thinking a yellowing screen in the evening is why I can't fall asleep otherwise.

Stop ****ing around with the color and brightness of my screen. If I wanted to look at a dark yellow-faded image I would go to an book store and buy some dusty tome to struggle to read properly, I don't expect in in a quality device display.

I am all for greater screen color gamut, but just like with equalizers for music I can't stand when some engineer somewhere thinks I need to look at or listen to something differently based on their assumption about what "quality" should look or sound like.

And I can tell you right now there is nothing "pro" about a device that color shifts in incandescent or fluorescent light because no graphic designer or video editor will EVER want "untrue" color representation based on the light quality around their workstation at the time they are creating content. There is a reason why professionals invest in $5000+ monitors that accurately and, more importantly, consistently represent colors without the display randomly shifting color on them.

This is just another marketing gimmick that Apple is trying to use to make it seem like people should dump $1200 in a tablet for posers that think they are pro because they photos change color and that should matter in different situations.

This is exactly why Apple makes "Night Shift" and "True Tone" settings that users can turn on and off. I am not a graphic artist. I don't create professional images or videos. I am just a "regular" user who likes Apple devices for their convenience, excellent user experience, reliability, and functionality. Neither of these functions are "gimmicks", they are just features that are loved by some users (including myself) and unwanted by others. Just like Apple Pay, Wallet, and Siri, these are all highly valued by some customers and never touched by others.

 

[unobtainium]

Different strokes for different folks.



I keep seeing this type of comment, but I don't know why $1000 would be outrageous. I paid $869 for my 128GB 7 Plus. So add $130 on top of that for an iPhone with an OLED edge-to-edge display, True Tone, home button-less front, retina/facial scanning, IP68 rating, A11 chip, better camera- if it's all to be believed.

I could easily see a $1000 price tag.

(Also, it's not like financing options don't exist, and most carriers, at least in the US, allow you to pay it over 24-30 months, in effect being just like the old multi-year contracts. That's $30-40 a month.)

$1000 is a psychological barrier for me. I'm just not willing spend that on a phone. The iPhone plus models are already stretching the limits of "value".

As for all the new features...remember when Apple used to dramatically improve the iPhone each year without raising the price excessively? Remember when Samsung did that *this* year? None of the rumored features are so revolutionary that they justify that price.

 

[44267547]

I think this feature was introduced in the iPad Pro,

If you read the full article, you would understand that Tru-Tone display was incorporated into the 9.7 Pro and OLED has nothing to do with the article.

 

[oldmacs]

I really don't understand why they would come out with three phones. A 7s/+ and an 8 or whatever makes zero sense.

It's the same tactic as the iPad Pro - instead of putting the best innovation into the normal phone every year, give it a new name and sell it for more, while delivering a model with less new tech at the same price that the phone with all the old tech used to be. Thus more profits as they've managed to up the cost of the flagship phone by $200.

 

[scaramoosh]

With the iPhone 8, why would I buy a 7s when the 8 puts a downer on them from day one. It just would make me unsatisfied with my purchase.... but then why would I buy an iPhone 8 if its £1000? I could get another phone with the same edge to edge oled screen for cheaper.... the strat makes no sense.

I'm gonna wait it out, but if it ends up being the case, I'll just upgrade to an s8 when it'll drop in price by that time too.

 

[SoN1NjA]

I really don't understand why they would come out with three phones. A 7s/+ and an 8 or whatever makes zero sense.

because nobody wants to pay for a $1000 iPhone but I do

 

[I7guy]

It's the same tactic as the iPad Pro - instead of putting the best innovation into the normal phone every year, give it a new name and sell it for more, while delivering a model with less new tech at the same price that the phone with all the old tech used to be. Thus more profits as they've managed to up the cost of the flagship phone by $200.

And people will pay, and their stock will go up etc

 

[McScooby]

When I hear these reports quoting that $1000 price point I took that to mean that was a starting price if not there is nothing particularly remarkable about it. The top configuration of the 7plus is close to $1000.

& as I've said in other threads, the UK price for 256 7+ w/VAT is roughly $1200, no big deal once you swallow the bitter pill of the pricing, especially as apple spread the cost or give you yearly updates.

 

[bjb.butler]

If the iPhone Edition actually starts at $1000... and if they actually release two more models with the 2014 design...I think it will be time to finally jump ship.

so, did you jump ship?