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That’s a spot on observation. Apple isn’t really going deep in any of their fitness metrics. It’s a scattershot offering that’s fairly broad but very shallow. And it’s only appealing to people casually interested in those areas. You aren’t going to be courting even amateur athletes. I’ve said it here before, but they aren’t close to approaching the inflection point of what Garmin or Coros offers in terms of training status and the deep statistical analysis of load and effort. Not to mention they will never offer things like Ant+ which is a staple of cycling connectivity. I can and often do cycle 100+ miles in a week and don’t need to stop and charge my Garmin. That’s with it keeping track of my cadence, speed, power meters and the GPS route. Apple is not even there for table stakes. But sure, they have some keynote with a “hip” exec doing a bmx stunt. And oh they added cycling -which is really lousy. In the cycling and triathlete groups I hang with there is certainly an argument about your Garmin and Coros preferences but Apple doesn’t even have a seat at that table. It’s very telling. This the Apple Watch Ultra is the epitome of an aspirational device with mid functionality.

Apple isn’t and hasn’t been a consumer product-focused company for sometime. Their stale, iterative designs are just derivative without any soul. Basically nothing that wasn’t already in existence in some form since the Ive/Jobs era. It’s kept my money in my pocket and I’ve purchased/built an incredible gaming PC that does AI if I wanted to. But more importantly MacOS is a shell of its former self and the sticky factor has really worn off. I’m sure I’m not alone.
For those of us that are competition athletes, there’s very little Apple can add, with current tech, to make a new device more compelling. Can we use better and more accurate heart rate monitor? Sure, but you’ll need a chest strap, barring some new tech.

What would take it to the next level for both endurance athletes and bodybuilders is accurate glucose monitoring. That would be a game changer. However, that is probably years away. For now, we use CGM patches.
Pappa Apple knows best. How long did it take for them to do something rather basic like not arrange home screen icons on a grid? I’d encourage you to stop holding your breath. Breathe! The watch has plateau’d precisely because like the iPad Apple Watch doesn’t know what it wants to be when it grows up. It’s got some utility, sure, but it’s not gonna set the world on fire. Thus we get to the heart of apple’s Sisyphean trouble: they will never replicate the “lightning in a bottle” moment that is iPhone. Nothing they’ve produced since has had the level of focus and self-awareness. Not their headset, not the watch. Nothing really. You could be forgiven for saying “but Chungry, you forgot Apple silicon.” To which I would reply- ah yes, certainly the connective tissue is important but is aligned as an enabling technology born from the iPhone. Apple will never have this moment in time again, it’s high time they act like it. My worry is they can only lean into what they know- market efficiencies and the fabled unicorn cancer of forever growth. Until they drastically alter their toxic corporate culture there won’t be any meaningful change. I’d love to see them come back to their roots as a consumer products-focused company. But that ship has sailed and we are all left wistful, dabbing gauze at the thousands of cuts that actively mar the experience of using their products. Sadly for those without the lived experience Apple is great. Best it’s ever been. It’s sad and sobering to see how far they have fallen and become the thing they fought against for so long. The watch is mid. It always will be. I’ve accepted that fact. It has utility superficially but that’s it.
“Never” is something really short sighted to say. Maybe your life expectancy is not much longer, but Apple Glasses has the opportunity to be transformational, along with improvements to the Apple Watch (see above). We won’t get there this decade, but Apple has done many great things lately from the M series, to the advances in software, in many product lines, they are at the top of their game with an exciting pipeline over the next 2-4 years.

I was recently having drinks with a SVP at a major semiconductor manufacturer, he was explaining that the pipeline of what will be possible in less than 5 years, will change the world. The power and efficiency will make possible things we only dreamed, by the end of the decade, and Apple is (for now), leaps and bounds ahead of everyone else. So incredible is the pipeline, that they’re worried about the future of UX designers who are unprepared!
 
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More like

anyone-else-think-the-tv-show-pipboy-looks-like-a-prop-made-v0-qa6l6jxjpjtc1.jpeg
I want it. Gimme. It’s gotta have an old CRT television screen in it too
 
It's totally ridiculous to use inches as a measurement on a watch, but I guess it's an American site...

It's the international standard for screen sizes. You don't call a 24" screen a 61cm screen do you?

The dimensions are listed in millimetres, and that's on an American site
 
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For those of us that are competition athletes, there’s very little Apple can add, with current tech, to make a new device more compelling. Can we use better and more accurate heart rate monitor? Sure, but you’ll need a chest strap, barring some new tech.

What would take it to the next level for both endurance athletes and bodybuilders is accurate glucose monitoring. That would be a game changer. However, that is probably years away. For now, we use CGM patches.

“Never” is something really short sighted to say. Maybe your life expectancy is not much longer, but Apple Glasses has the opportunity to be transformational, along with improvements to the Apple Watch (see above). We won’t get there this decade, but Apple has done many great things lately from the M series, to the advances in software, in many product lines, they are at the top of their game with an exciting pipeline over the next 2-4 years.

I was recently having drinks with a SVP at a major semiconductor manufacturer, he was explaining that the pipeline of what will be possible in less than 5 years, will change the world. The power and efficiency will make possible things we only dreamed, by the end of the decade, and Apple is (for now), leaps and bounds ahead of everyone else. So incredible is the pipeline, that they’re worried about the future of UX designers who are unprepared!

Apple sensors have been very accurate for me. Most of the metrics (along with new ones coming) are probably enough for my running needs.

For me, it's all about the UI. There's just something about tactile buttons that just make it easier to navigate when sweaty and moving quickly during a run/race.

I'm hopeful with rumours of more buttons on the iPhone 16, that this will carry over to the Apple Watch. Until then, it's Garmin/Coros and maybe the new Suunto Race S.
 
Nobody has to buy it every year, but if they’re releasing products with new technology then that helps keep them competitive.

But they’re not. Technology still isn’t advancing fast enough for the new products to have a substantial technological advance every single year. These days they really just do external design changes to make the previous models feel old fashioned and outdated (planned obsolescence, triggers some additional sales) and basic ‘improvements’ on the software every year.
 
But they’re not. Technology still isn’t advancing fast enough for the new products to have a substantial technological advance every single year.

„Substantial“ is very subjective. Fact is that there were hardware changes in the Watch every single year. Another fact is that people, for obvious psychological reasons, don‘t like to buy „outdated“ tech products, so a refresh, however big or small, will trigger sales. Third fact is that it is extremely hard to cram so much tech into such a tiny device, so give Apple a f‘ing break.
 
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„Substantial“ is very subjective. Fact is that there were hardware changes in the Watch every single year. Another fact is that people, for obvious psychological reasons, don‘t like to buy „outdated“ tech products, so a refresh, however big or small, will trigger sales. Third fact is that it is extremely hard to cram so much tech into such a tiny device, so give Apple a f‘ing break.
Hardware changes are NOT technological improvements, and the power of the processor hardly improves from one year to the other (at least not enough to be noticeable to end users such as the fanboys who get hyped and buy every year). Changing from round edges to flat edges -like they did from the iphone 11 to the iphone 12- or making the screen slightly larger (AW series 4 to 5), which are the most visible changes every year, are only intended to make previous models look old fashioned and use that psychological effect to trigger sales to idiotic non-tech savvy fanboys. Apple is more a fashion company that a technology company these days. From a technology standpoint, they definitely don’t need a yearly update cycle for any of their hardware and software. And they’ve shown us that it’s possible to live without it, as they now have longer upgrade cycles for ipads and macs.
 
I am not going to lie, i am rather disappointed. I wanted a big change just as iPhone X was.

I thought this might get me excited for the Apple Watch again but does not seem like that’ll happen for a while.

The watch really does not need a yearly release cycle.

let's wait and see... this isn't 100% certain its a CAD drawing of the new watch. apple has ALWAYS changed the physical design slightly every 3 years since the very first Apple Watch was released... its due to do so again this year and being the Series 10 it makes sense to do it as an anniversary. now there are limits to how radical it can look, apple will never ditch the iconic square shape, but when its all said and done it should look at least a bit different from the Series 7-9 which have been the same.
 
Hardware changes are NOT technological improvements, and the power of the processor hardly improves from one year to the other (at least not enough to be noticeable to end users such as the fanboys who get hyped and buy every year). Changing from round edges to flat edges -like they did from the iphone 11 to the iphone 12- or making the screen slightly larger (AW series 4 to 5), which are the most visible changes every year, are only intended to make previous models look old fashioned and use that psychological effect to trigger sales to idiotic non-tech savvy fanboys. Apple is more a fashion company that a technology company these days. From a technology standpoint, they definitely don’t need a yearly update cycle for any of their hardware and software. And they’ve shown us that it’s possible to live without it, as they now have longer upgrade cycles for ipads and macs.


So?

People who want the latest and greatest can buy the latest and greatest.
People who purchase a product and hold it can purchase the latest product with newest updates and hold it.

The only people who seem to lose out here are the people who are obsessed with buying the newest gear no matter what. That's a problem of their own, it's not reasonable to expect Apple to hold their hand and say "No, this product isn't for you".
 
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I am so weird out by this claim of a delayed release. The same thing was talked about last year already and it dos not seem to make any sense for Apple to break what has worked for them to match some kind of nostalgia date which they are very outspoken about to not focusing On in their company. „Industry expert“.
 
If the battery life takes it closer to the ultra but at a lower price, then I'm on board. I just did a battery replacement on my S6 and even at 100% life, a 2 hour workout with bluetooth and music/podcast streaming is pushing it.
Man I'm glad you posted this. I'm on a series 6 and mulling over whether to upgrade this year or replace my battery as its at 80% and strugglign with my workouts and active days. I just don't know about the size of the ultra, but I need that battery life, hopefully they can reduce the bezels and keep the screen size and I think I'll get it.
 
Hardware changes are NOT technological improvements

Yes, most of the time they actually are. Watch 2 got a faster chip, a brighter screen, GPS and became more water proof. Watch 3 got a faster chip and a cellular modem. Watch 4 got a faster chip, a much higher screen-to-body ratio and fall detection. Watch 5 got an always-on display and a compass. Watch 6 got a faster chip and blood oxygen measuring. Watch 7 got a higher screen-to-body ratio, fast charging and became more dust and shatter proof. Watch 8 got body temperature measuring and crash detection (in the same year, Ultra 1 got dual GPS and water depth measuring). Watch 9 got a faster chip (which enabled double tap and on-device Siri) and a brighter screen (while Ultra 2 got an even brighter screen than S9).

So: Hardware changes, every year, that improved the functionality of the Watch. Not every new function will be equally important to every porential buyer, but no-one forces you (or even expects you) to buy a new Watch every year, either.

This is what is actually awesome about Apple hardware compared to, say, Google. Once they said yes to a device category (which they rarely do), they do the hard work and iterate; incrementally, of course (because that is just the nature of tech 99% of the time), but also relentlessly. Google just loses focus/interest and scraps the whole thing after 2 or 3 versions.
 
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Guy has never looked at a luxury watch in person it seems. The Apple Watch is not very large.
The Apple Watch is just a bulbous rounded slab which makes it look like… a bulbous rounded slab. It makes it appear even bigger than it is. What real watches have are cases that incorporate different design elements to break things up visually. Lugs, bezels, curves, tapering, multiple materials, etc.

(…and it is a large watch to begin with. The current small size is now about the same as the original large size.)
 
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The Apple Watch is just a bulbous rounded slab which makes it look like… a bulbous rounded slab. It makes it appear even bigger than it is. What real watches have are cases that incorporate different design elements to break things up visually. Lugs, bezels, curves, tapering, multiple materials, etc.

(…and it is a large watch to begin with. The current small size is now about the same as the original large size.)
Looks at Apple Watch, notoriously devoid of bezels, curves, tapers, and other design elements.

“Real watch” people are a bit fussy aren’t they?
 
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