Why do people care about this?
I used to wait on baited breath for every new Apple product update, but the problem today is that Apple has too often done trivial updates of their products to a point where it no longer matters when they come out with a new product.
Nothing amazing will appear in the iPhone 5s, just some revamped parts and fixing the issues the iPhone 5 introduced. Its hard to get excited about a product when the company making it is no longer excited about it.
Apple should actually not release an iPhone 5s because I think this will have a very negative impact with investors. It will solidify the idea that they are no longer innovative, only capable of doing minor tweaks on a product.
Hey, I want to love every new product Apple comes out with, but the iPhone series has become stale and decidedly old compared to their competition. iOS needs a major revamp, iPhone needs some revolutionary new design or technology bump. Anything less is just uninspired and boring.
Whoo, new volume buttons and vibrator, better start waiting in line at an Apple store. I mean really? Wake me up when Apple decides to start caring about their products again.