Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Culturally, bright metallic colors are the only consistent color scheme that notes a positive emotional reaction worldwide. It almost universally symbolizes wealth, good fortune and strength. Hence the term "gold standard" used in many places.
You misunderstood my question:

Why do people say Gold is for Asia?

If anything, I associate Gold with black people.
 
elvis.jpg

As an Elvis fan, I thought this was hysterical. :p I'd buy it! :D
 
You misunderstood my question:

Why do people say Gold is for Asia?

If anything, I associate Gold with black people.

I'm from Hong Kong and I've lived on both coasts of the US. I understand your confusion. You might also be surprised to learn that mayonnaise is a part of almost every bakery bread product in Taiwan...

It's not that only one kind of "people" would want a gold device. Gold is everywhere in Hong Kong, Chinese weddings tend to feature hold bracelets more than diamonds.

But the main thing is that elegance (gold) is often a bit more trendy than sleekness (black)---currently, white iPhones/iPads are very popular for both guys and girls in Asia, especially China. In the US, it's just not as common to see guys with white phones (why? I can't say). Those color connotations/associations just aren't the same outside the US, and vice versa.
 
So you think that NFC is only used for file transfers just because you've seen people doing that with Samsung phones in their ads? Just FYI, NFC is quite popular outside of US and can be used for things like payments and public transport. Try doing that with Airdrop.. :D

NFC isn't going to get any support in iOS nor gain much with Android in the future. Blue Tooth LE in concert with WiFi will be superior solution.

But hey, you did have NFC first.
 
even though I am not going for this(not even going for iphone, will move to note 3) but I like this idea. It's about time apple has this out.
 
This might just be the corniest move that Apple has made that I'm aware of. The shark has unofficially been jumped.

Of course they said this when Apple released the iPod, iPad and iPad Mini. Most times people making this prediction can be viewed as an indicator of probable success.
 
Samsung: Oh..We are working on a gold cell phone too! Like..for so long. :)

Because Apple came up with the idea all by themselves? Looks too much like what you can get from mendmyi colour labs. Different techniques, same end result. Don't tell us they didn't get the idea from there or somewhere else, no way it's an original thought by any of their ideas men. They wouldn't know how to.
 
You are going to post this in every thead about the gold iPhone arent you?

Yeah, I thought that looked familiar…..

I really hope they don't pull through with this.
It looks utterly terrifying.

Beauty is in the eye of the beholder…..

View attachment 429095
If it looks like this, i am getting one!!!!!

Is that left one platinum, by any chance…..? :)

The new GOLD standard, people. Against which, all future phones will be judged!….. lol
 
NFC isn't going to get any support in iOS nor gain much with Android in the future. Blue Tooth LE in concert with WiFi will be superior solution.

But hey, you did have NFC first.

You are suggesting that all the existing NFC-based or compatible systems will be replaced with bluetooth and wifi just because.. Apple doesn't want to implement NFC for payments? I bet you didn't even read my comment properly before you commented it since apparently you still keep saying that NFC is only used for file transfers.

Again, at the moment pretty much every public transport smart card system in the world is either directly based or at least somewhat compatible with NFC (meaning that you can for example read most travel card's information with your Android smartphone/tablet to find out how much credits/travelling period your card still has left). There's absolutely no indication that any bluetooth or wifi based solution is going to replace those in a near future. Same thing with the contactless payments since big credit card companies like Visa and Mastercard have already invested in NFC-based payment technologies and already have implemented those in their credit cards.
 
I find it odd that more people didn't have issues with the black iPhone 5, it is such a shame that it's a paint job over silver material. The silver 5's are ok as there isn't any paint to chip off. So I really hope that Apple get it right and use a Gold material as opposed to a Gold paint job.

+ ie. gold revealing silver underneath is going to look like a worn out Christmas decoration.

----------

First they ran out of ideas and innovations, now they are running out of colors too?

Oooh — You're not running thin on negative comments again are you.
 
Last edited:
Can we all wait to see the phone first before we say how ugly it looks? While silver and platinum have long been favored in the US, it isn't like that in other countries. Even today wedding rings in the UK are often gold.

If it's a subtle "champagne" color it could look very elegant. I doubt we'll see a gaudy looking gold color from Apple. I do wonder about the colored plastic models, but again, we've seen colored plastic from Apple in the past.

At the end of the day, the most important news for Apple shareholders is whether or not they finally snared China Mobile as a customer. If it took a gold phone (and TD-LTE), it was worth it.

----------

Again, at the moment pretty much every public transport smart card system in the world is either directly based or at least somewhat compatible with NFC (meaning that you can for example read most travel card's information with your Android smartphone/tablet to find out how much credits/travelling period your card still has left). There's absolutely no indication that any bluetooth or wifi based solution is going to replace those in a near future. Same thing with the contactless payments since big credit card companies like Visa and Mastercard have already invested in NFC-based payment technologies and already have implemented those in their credit cards.

Apple may add NFC eventually. However, if security is really their prime concern (which supposedly it is because they've added a fingerprint scanner for that reason), now is not the time to add it. Maybe in 1-2 years once security protocols are better.
 
But the main thing is that elegance (gold) is often a bit more trendy than sleekness (black)---currently, white iPhones/iPads are very popular for both guys and girls in Asia, especially China. In the US, it's just not as common to see guys with white phones (why? I can't say). Those color connotations/associations just aren't the same outside the US, and vice versa.

I see more white iPhones than black ones, carried by both men and women. If done right, they'll sell a fair number of gold colored iPhones in the US, as well. For starters, there's a significant percentage who don't care what color it is. If gold is in stock when they go to the store and black or white aren't, they'll go for gold. Others might like how it looks, or want to be "different" since at least for the first year gold iPhones won't be nearly as ubiquitous.

----------

Culturally, bright metallic colors are the only consistent color scheme that notes a positive emotional reaction worldwide. It almost universally symbolizes wealth, good fortune and strength. Hence the term "gold standard" used in many places.

Frankly, I'm surprised that it took this long for Apple to come up with a metallic colored iPhone. I'd love to see silver, titanium or cobalt blue.

I think the term "gold standard" goes back to the days when money was actually backed by gold. Both platinum and gold are actually used more in industrial settings than as jewelry. Gold was used for jewelry and a medium of exchange for longer, though. Platinum became more common for jewelry in the US in the 1930s (supposedly because it looked less ostentatious).
 
Of course they said this when Apple released the iPod, iPad and iPad Mini. Most times people making this prediction can be viewed as an indicator of probable success.

I'm not saying it won't be successful. I'm saying it's a really tacky move for Apple and underscores their current lack of innovation and direction as a whole.
 
You are suggesting that all the existing NFC-based or compatible systems will be replaced with bluetooth and wifi just because.. Apple doesn't want to implement NFC for payments? I bet you didn't even read my comment properly before you commented it since apparently you still keep saying that NFC is only used for file transfers.

Again, at the moment pretty much every public transport smart card system in the world is either directly based or at least somewhat compatible with NFC (meaning that you can for example read most travel card's information with your Android smartphone/tablet to find out how much credits/travelling period your card still has left). There's absolutely no indication that any bluetooth or wifi based solution is going to replace those in a near future. Same thing with the contactless payments since big credit card companies like Visa and Mastercard have already invested in NFC-based payment technologies and already have implemented those in their credit cards.

Apple will have easily 100 million BT LE capable iPhones in the next year that won't have NFC, but will do secure payments. That creates a second standard, and since BT LE is more capable, and NFC has seen very limited uptake in the U.S., that does as a matter of fact create a problem for NFC.

http://www.cultofmac.com/167758/why-apples-iwallet-wont-have-anything-to-do-with-nfc/
 
Last edited:
I'm not saying it won't be successful. I'm saying it's a really tacky move for Apple and underscores their current lack of innovation and direction as a whole.

But if you think it's tacky and will be successful then you're basically saying you think the buying public is tacky and has bad taste.
 
But if you think it's tacky and will be successful then you're basically saying you think the buying public is tacky and has bad taste.

I'm saying that their method of achieving business is not currently sustainable. If they continue this trend, they will not be an important company in 5 years. All Apple can do lately is offer new sizes, colors, and incremental hardware updates. You think a fingerprint scanner is going to keep them from being left behind? They were always so exciting on PCs, after all. Apple is currently riding its own coattails. If you were to isolate the past few years of progress, Apple would be dead in the water. They need to step up their game big time.
 
...
People should stop criticizing apples design options. We all know they know what they're doing when it comes to design. All color options do is give people more options.

Funny .. that's what Apple is lacking on.
 
I mentioned this before, but based upon those mock ups I don't see gold.

I see Flat Dark Earth (FDE), which is a pretty color for anodizing for weapons by Colt, FN and many others

gold_iphone_5s_other_mockup.jpg


867017_02_colt_le6920mpfde_anodized_fde__640.jpg


632818_01_for_sale_fn_scar_16s_fde_640.jpg
 
I guess all you North American folks do not notice all the gold-ish colored newer model automobiles buzzing down the roads every day...many people, even in North America, love this color.

Let us all try and keep the racist statements to ourselves, please.


I totally agree with you. However, that will never happen with the people in this forum.

And that my friend is a sad commentary on the current state of affairs...
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.