If you're all sick, then add me to the rest of us infected people LOL
As an owner of an XS Max, I swore I wasn't going to upgrade this year. Even though I could really use the camera upgrades and the extra battery life, I was holding out to keep my phone for another year, sell it for around $500 or so (estimating next years resale value) and use that to either put towards next years phone or another want.
However, as a Sams Club member, they came out with a pre-order deal of getting a $200 gift card just for upgrading and I couldn't resist! Yes, its not the $500 or so I could get next year, but it 1) saves me the hassle of having to resell my XS on my own with all the scammers and dangers out there, 2) gives me $200 now that I'll likely put towards a new Apple Watch 5 since I still have an old Series 1 watch that is severely declining so I can get that soon at 1/2 price and I get all the features now of a new phone.
Unfortunately as AT&T changed their Next plans, I'll have to either wait until January 2021 for next years phone or just ensure that my 11 Pro Max is paid off at 50% when Apple releases next year's devices, but Im lucky in the fact that I have a very good job, a lot of disposable income and as I don't really have that many other hobbies that I shovel a ton of money into, I don't feel that bad about spending a few hundred here or there to get what I want and will make me happy.
Everyone has their own reasons and their own ideas of what makes them happy, but hell I figure life is too short, enjoy it while you're here. You certainly can't take it with you when you go!