And another thing - the Pencil! After saying styluses were a joke for decades, they introduce it like it's a radical innovation. And they sell it as a separate product.
Three Years from now, Apple will introduce a radical new concept - the 2in1 Hybrid device!
Sad to say, but there's Apple with Jobs, and Apple without him. Apple seems to be on an innovative decline, while somewhat surprisingly Microsoft is the one taking big risks. Yes, Win 8 was bit of a failure, but kudos to them for tying something radical. And Win 10 seems to be getting that Vision right, as does the Surface and some of the OEM products.
Apple stood out early one in Jobs' 2nd term, because Microsoft was in a terminal loop and PC manufacturers were all about pumping out cheaper products at lower margins. Jobs lead the way by being the first to make PCs that people really wanted to buy for their attractive form and noticeable ease of use, while the others were just pushing ugly boxes with improved speeds and feeds. But today, quite a few vendors have that playbook.
Now, Apple is the one in the terminal loop of incremental innovations, pitching each iteration as the next big thing.