When Apple announces the first iPad mini and put the price up on the screen the stock took a nose dive. Same thing with the iPhone 5c. Amazon stock is up 3% today even though the phone isn't that cheap, no revolutionary/unique data pricing and locked to AT&T. I don't get it.
With Apple, folks hype and set expectations. The hype with the mini was that it would launch with a retina screen, that it would be a phablet etc. With the 5c it was supposed to be $199 full price.
Didn't happen so folks were disappointed and so on
There were not such expectations with amazon