The basic specs for Fire Phone seem comparable to iPhone but as a far as phone hardware goes I guess time and user experience will tell how good it actually is. Battery life is one of the big questions.
For me the big draw card to this phone is its AR technology, Fire Fly, however it is easy enough for Apple to incorporate this tech into their phone too. I mean it shouldnt need any specific hardware. I would love to see an AR application for iPhone ... or do they already exist?
I can't see any real pratical application for having a 3D interface. It looks cool but its more of a gimmick.
Tilting the phone to scroll is also something Apple could incorporate in the future.
As other people have said, there's nothing overly new tech wise that would sway me to buy the phone. Besides, I love how the Apple ecosystem is evolving, especially with Continuity using iOS 8 and Yosemite across all my devices. You won't get that with Fire Phone.
No doubt at some point people will start shortening the name to FiPhone.

Is Fire Phone on fire (a hot product) or will it be a case of Fe Fi Ho Hum or even Fe Fi(re) Pho(ne) Hum?

If it fails to sell, will there be a Fire sale?
