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Amazon today announced the launch of Alexa+, a new version of Alexa that includes large language models, agentic capabilities, services, and devices at scale to redefine "the way we interact with digital assistants."

amazon-alexa.jpg

Alexa+ is smarter, more personalized, and more proactive about making suggestions to users, according to Amazon. The experience is designed to improve as users interact more with Alexa, and Alexa has been updated to have more personality.

Users can expect a smoother and more intuitive experience when speaking with Alexa, and the personal assistant will be better able to understand what a user wants regardless of phrasing. Alexa continues to have integrations with various services like Spotify and Apple Music, along with smart home devices.

Amazon says that Alexa+ uses "devices, context, and knowledge" to create a "simple" smart home experience where users can control multiple smart devices with one request, create routines with voice commands, and adjust home parameters without explicit requests. If a user says "I'm cold" or "it's too bright," Alexa will know to adjust the temperature or dim the lights without being asked.

Alexa+ essentially does everything that the current version of Alexa can do, but better. As an example, Amazon says you can use Alexa+ to play music, but also have "broad-ranging conversations" about your favorite artists. Or you can play movies and TV shows, but also ask questions about characters, episodes, soundtracks, and go to specific scenes. Alexa is able to do things that other chatbots like ChatGPT can do, such as answering complex questions. Amazon has a list of 50 recommendations to try with Alexa+, and some of the options are below:
  • Explore any topic, have full conversations, and get real-time news.
  • Ask Alexa to remember important details like a frequent flyer number, restaurant names, recipes, and more. Alexa can remember things about users too, such as dietary restrictions and allergies to take that into account when making recommendations.
  • Ask Alexa+ for details in documents, notes, photos, and more.
  • Manage calendar schedules and turn emails into events.
  • Get personalized recommendations for books, movies, TV shows, podcasts, and more.
  • Set up routines with commands like "every morning at 7 am, turn on the coffee pot, slowly turn my bedroom lights on, and play some peaceful music."
  • Build grocery lists and order groceries by voice.
  • Have Alexa+ look out for deals on an upcoming purchase.
  • Order takeout, book rides, and make dinner reservations.
  • Get food recommendations and meal plans, plus set intuitive cooking timers such as a timer for a medium-rare steak rather than a specific time.
  • Send announcements to specific Amazon devices.
  • Generate images.
Amazon is allowing Amazon Prime subscribers to access Alexa+ for free, and non-subscribers can use Alexa+ for $19.99 per month. Early access will be rolling out to eligible customers in late March. Households with an Echo Show 8, 10, 15, or 21 will be the first to get early access to Alexa+.

Article Link: Amazon Debuts Alexa+ Generative AI
 
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This is what Siri and Apple Intelligence should be, instead of crippled image creation or emoji that is ready to send 30 seconds later.

Apple missed the point.
What people want is an assistant, and the full list of things that Alexa+ can do is impressive.
More if you compare it to what Siri can do...

I hope that they change course soon and transform Siri in something useful to do things in your device and real life.
Not more gimmicks.
 
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This is what Siri and Apple Intelligence should be, instead of crippled image creation or emoji that is ready to send 30 seconds later.

Apple missed the point.
What people want is an assistant, and the full list of things that Alexa+ ca do is impressive.
More if you compare it to what Siri can do...

I hope that they change course soon and transform Siri in something useful to do things in your device and real life.
Not more gimmicks.
Yes Siri is horrible. But to be fair, you have no idea how good or crappy Alexa+ is. I would take their claims with a grain of salt. I bet it's going to be a mess.
 
This is what Siri and Apple Intelligence should be, instead of crippled image creation or emoji that is ready to send 30 seconds later.

Apple missed the point.
What people want is an assistant, and the full list of things that Alexa+ can do is impressive.
More if you compare it to what Siri can do...

I hope that they change course soon and transform Siri in something useful to do things in your device and real life.
Not more gimmicks.
 
I know apple's version is free for now, but I think this is the better approach - build it into other services, or as a slightly too expensive standalone service. This stuff is expensive to develop and maintain, so it needs a cash stream, but the best scenario is to rope it into an existing pile of users so it has traction. I think what they've done here is quite clever.
 
When I first heard rumors about this new Alexa, I was concerned that we would all have to pay to get access. My cynical side thought the Amazon would make the current Alexa worse in order to incentivize users to pay for a better Alexa. I am somewhat relieved that Alexa+ is free for us Prime subscribers. (But my cynical side just thought Amazon might start charging Prime subscribers in the future, similar to how we now have to pay extra for ad-free Prime Video.)
 
This is what Siri and Apple Intelligence should be, instead of crippled image creation or emoji that is ready to send 30 seconds later.

Apple missed the point.
What people want is an assistant, and the full list of things that Alexa+ can do is impressive.
More if you compare it to what Siri can do...

I hope that they change course soon and transform Siri in something useful to do things in your device and real life.
Not more gimmicks.
It should cost over $100 a year? I guess that’s one way to look at it.
 
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When do we get the Ana de Armas type experience from Bladerunner? Now that is a product I can get behind. Oh geez.
 
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Reactions: JSRinUK
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