Wait, are you saying Apple TV is the "future of TV"? Laughable.
If this isn't the future, then Apple TV most definitely won't be.
The future of TV is really already here, in any of these boxes in general. The future of TV is streaming over the net and on demand, watching on your TV, your iPhone, you iPad, your iMac, your MacBook. TV everywhere and anywhere there is WiFi, or you can receive cellular service. The past is cable, and linear channels (except for News, and even then, it should be accompanied by on demand stories).